A pre-9pm ban on junk food ads could cost commercial broadcasters £450 million in lost ad revenues, according to a report.Brand Republic reports that despite a previous estimate from regulator Ofcom that a pre-watershed ban on the TV advertising of alcohol and foods high in fat, salt or sugar (HFSS) could cost broadcasters £250 million,… Continue reading Pre-9pm Ban On Junk Food Ads Could Cost Broadcasters £450m
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Ofcom has abandoned plans for a new Public Service Publisher, saying the suggestion had served its purpose in the debate on the future of public service broadcasting by emphasising the importance of digital media.Chief executive, Ed Richards, told the Royal Television Society that the growing consumption of online content “validated Ofcom’s original PSP argument”.He said:… Continue reading Ofcom Abandons Plans For PSP
Clear Channel Outdoor UK has promoted group sales director, Rob Atkinson, to the position of UK managing director, with responsibility for driving the expansion of the company in Britain.Atkinson will report to regional president for the UK, Ireland and North Africa, Barry Sayer, and will be in charge of promoting greater synergy across all areas… Continue reading Clear Channel Outdoor Promotes Atkinson To UK MD
The European Commission has approved Google’s £1.55 billion takeover of online advertising network DoubleClick.Following an investigation which began last November, the commission found that the merger would be unlikely to have harmful effects on consumers.Third parties such as Microsoft had complained that the merger, which has already been approved in the US by the Federal… Continue reading Google Gets EU Approval For DoubleClick Takeover
Global net TV advertising revenues will reach US$123 billion in 2008, up 5.8% on 2007, according to a new report from Informa Telecoms & Media. From this 2008 total, net pay TV advertising will bring in US$18 billion, a figure which has doubled over the last five years. Pay TV will represent 15% of total… Continue reading Net TV Ad Revenues Forecast To Rise
GCap Media’s plans to sell off Digital One, its DAB digital radio multiplex, have reportedly been put on hold as it continues talks with Global Radio about a possible acquisition.Last week, GCap resumed talks with Global Radio after Global made a third and “final” offer for GCap Media, valuing the Capital Radio and Classic FM… Continue reading GCap Puts Plans To Sell Digital One On Hold
Freeview sales for 2007 hit an all-time high with 9.7 million Freeview branded products sold, an increase of 64% year-on-year.The Gfk Q4 figures also reflect the success of Christmas sales with 3.8 million purchases, Freeview’s best quarterly figures to date.Freeview Playback, which now accounts for half of the total DTR market received saw sales jump… Continue reading Strong 2007 Sales For Freeview
Global net TV advertising revenues will reach US$123 billion in 2008, up 5.8% on 2007, according to a new report from Informa Telecoms & Media.From this 2008 total, net pay TV advertising will bring in US$18 billion, a figure which has doubled over the last five years. Pay TV will represent 15% of total TV… Continue reading Net TV Ad Revenues Forecast To Rise
Freeview has revealed that sales for 2007 hit an all-time high with 9.7 million Freeview branded products sold, up 64% year-on-year. The Gfk Q4 figures also show the success of Christmas sales with 3.8 million purchases, Freeview’s best quarterly figures to date. Freeview Playback, which now accounts for half of the total digital TV recorder… Continue reading Freeview Sales Hit All-Time High
French marketing services company Havas has reported a 39% year-on-year increase in operating profit to €168 million (£128 million) for 2007. Havas, which owns media agencies Euro RSCG, Media Planning Group and BLM, also posted a rise in net income of 81% to €83 million (£63.3 million). It recorded 9.8% organic growth in the Q4… Continue reading Havas Reports 39% Rise In Operating Profit
