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Bauer Advertising and Doritos have teamed up for a new a consumer generated ad promotion.Doritos is investing £2.5 million in the promotion, which uses Bauer’s mobile UGC service Eyevibe, to invite consumers to make and select the next Doritos TV advert.The media campaign marks the first time Doritos has used a mobile WAP platform as… Continue reading Bauer Advertising Announces New Mobile Deal With Doritos

US marketers are continuing to put their ad dollars online at the expense of print advertising, according to the 2008 State of the Marketer survey report from Eloqua, which found that 55% of US marketers anticipate a decrease in print ad spend three years from now. Online advertising spend is expected grow at a rapid… Continue reading US Marketers Continue To Spend Online

Last night saw The Apprentice go head to head with the second Britain’s Got Talent live semi-final, with the ITV1 show emerging the victor in the ratings war.Britain’s Got Talent, which ran from 8.30pm to 10pm, had a peak audience of 8.6 million adult viewers, a 36.5% share of viewing.Appearing again on Saturday’s final will… Continue reading Britain Beats The Apprentice

Channel 4 Radio is in talks with electronics manufacturers to create a plug-in DAB device for mobile phones and iPods in an attempt to revive digital audio broadcasting.According to a report in the Times, the broadcaster wants to create an E4 or Channel 4 branded device that will cost a maximum of £20 that would… Continue reading Channel 4 In Talks Over Mobile DAB Add-On

A new report reveals that consumers spend more than £4 billion a year on digital TV but six million households are not satisfied with the overall service.Nearly nine out of 10 homes in the UK now have digital services, a rise of 14% since 2007.However, the first ever digital TV customer satisfaction survey by uSwitch.com,… Continue reading Digital TV Disappoints Customers

ITV Customer Relations has announced two new sponsors, for its new series Six Degrees and forthcoming show An Audience With Neil Diamond.Korean car manufacturer Hyundai will sponsor Six Degrees, the new drama series from JJ Abrams, while Sekonda is to sponsor ITV1’s forthcoming An Audience With Neil Diamond.The Six Degrees deal includes broadcast sponsorship on… Continue reading ITV Announces Two New Sponsorship Deals

Virgin Media has unveiled artwork of the nation’s favourite TV shows made entirely from food to mark the full launch of the BBC iPlayer on its on-demand television service next week.The iPlayer is available to Virgin Media’s digital TV customers at no extra cost and is launching from next week through its EPG as well… Continue reading Virgin Media Launches Edible Art Exhibition To Promote iPlayer

A new report from Screen Digest reveals that total pay TV penetration will increase rapidly in Central and Eastern European countries, from 40% at the end of 2007 to 60% by 2012 with a total of 63 million homes subscribing to pay TV services. The impressive growth will be driven by a strong pay TV… Continue reading Eastern European Pay-TV Penetration To Increase Rapidly

The first semi final of Britain’s Got Talent proved to be a big hit with the viewers, making ITV1 the most watched channel last night.Nearly 10 million adults tuned in to see dance act Signature as well as Kate Nicholas and her dog Gin make it through to the final. An average of 9.7 million… Continue reading Britain Gets Viewers

A new report reveals a surge in online searches in the UK, following the film premiere of Sex and the City in London this month.Internet searches for ‘sex and the city’ has increased by 223% since the premiere on May 12, according to the report published today by Hitwise – an online competitive intelligence service.The… Continue reading Sex and the City Mania Hits London