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The market for rich media advertising on mobile will reach $2.79 billion (€1.77 billion) by 2012, with global mobile TV advertising accounting for the lions share at $2.44 billion (€1.55 billion), according to new research from Screen Digest. By 2012 advertising will account for over 20% of mobile TV revenues, but without its own metrics… Continue reading Mobile Rich Media Advertising Will Reach $2.8bn

Saturday saw the FA Cup Final between Portsmouth and Cardiff on BBC One, with the lads from the south coast running out 1-0 winners.A peak of 7.6 million adult viewers – a 52.7% share of the audience – tuned in to the action, with an average of 4.6 million watching all the coverage.Later on Saturday,… Continue reading 7.6m See Portsmouth Lift The FA Cup

Bauer’s Q Radio has named Eddie Piller and Russell Kane as new resident presenters ahead of its launch on 2 June.Piller is due to host a weekly Friday night slot, while Kane is set to head up a weekly Sunday comedy show.Last week the station announced that former XFM and BBC 2 presenter, Samanthi, would… Continue reading Q Radio Announces New Line Up

Microsoft has re-entered talks with Yahoo! about a limited merger just weeks after its takeover bid collapsed as both companies failed to find common ground.Yahoo! turned down Microsoft’s $33-a-share deal, saying it undervalues the company, which they believe is worth $37 a share (see NewsLine).The compromise comes as billionaire investor Carl Icahn – whose fund… Continue reading Microsoft Re-Opens Negotiations With Yahoo!

Kangaroo – the joint internet TV venture between BBC Worldwide, ITV and Channel 4 – is now likely to launch this autumn, months earlier than expected.The project was reported to be in the final stages of development in March (see Kangaroo “In Final Stages” Of Development) and is now being prepared for a beta launch… Continue reading Kangaroo Could Launch This Autumn

A new forecast from MRG predicts that IPTV subscribers will grow from 24.4 million in 2008 to 92.8 million in 2012, with IPTV service revenue totaling $37.1 billion by 2012. The global forecast says that while Europe’s subscriber size in 2012 will remain dominant, Asia’s subscriber base will nearly equal Europe’s in 2012, followed by… Continue reading IPTV Subscribers Forecast To Reach 92.8m In 2012

Speaking at yesterday’s AOP forum on ‘Maximising Your Relationship With Ad Networks’, Martin Shaw, head of digital at OMD, made an appeal for networks to make it easier for agencies to spend money.He said that last year he had worked with 350 sales points and found this “horribly inefficient”, although he added that he did… Continue reading Ad Networks Need To Make It Easier For Agencies To Spend Money

Yesterday’s AOP forum on ‘Maximising Your Relationship With Ad Networks’ looked at the part networks will play in the future of online advertising.There were several eminent speakers at the event, with Tim Brown, MD of the UK’s second largest ad network, Blue Lithium, arguing that portals have turned to owning networks in order to increase… Continue reading AOP Forum Looks At Ad Networks

Sky has relaunched its PC on-demand download service, Sky Anytime, with a new name, Sky Player.The updated version sees a number of enhancements to the service, including immediate playback of content and added live channels, such as Sky News and Sky Sports.Further improvements include a redesign of the service’s look and feel, updating the site’s… Continue reading Sky Renames Its Catch Up TV Service Sky Player

The first MediaTel Group Forum, in association with YouGov, took place last week and focused upon the consumer magazines sector. The concept of the forum is to follow up some of the topics raised at previous MediaTel Group seminars and provide an overview of some of the key issues facing the industry.Attendees (in alphabetical order):Phil… Continue reading MediaTel Group Forum Takes A Closer Look At Consumer Magazine Sector