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Annual revenues generated by mobile search services are expected to reach $4.8 billion by 2013, according to a new report from Juniper Research. The report says that while revenue generated by data charges associated with mobile search is significantly higher than that generated by mobile advertising at the present time, the gap will close over… Continue reading Mobile Search Revenues To Reach $4.8bn By 2013

There are now a record 92 satellite-based pay-TV platforms operating around the world, reaching 95 million households, according to new research from Euroconsult. According to the just released Euroconsult report Satellite TV Platforms, World Survey & Prospects to 2017, in contrast to the competitive threat anticipated from telecoms and media convergence, satellite TV is proving… Continue reading 95m Satellite TV Households Worldwide

UK newspaper websites are not maximising their revenue earning potential because of the advertising models they use, according to a report from Ernst & Young.Brands need to revamp their online advertising models, target younger age groups and find alternatives to expensive giveaway promotions such as free CDs and DVDs if they want to safeguard their… Continue reading Newspaper Websites Need To Change Ad Models

JICIMS, the Joint Industry Committee for Internet Measurement Systems, has issued a request for proposals to media research companies, as the process to create an online planning currency continues.The RFP document is endorsed by the four JICIMS shareholders – the UK AOP, the IAB, IPA, and ISBA. Since its establishment last year, the body has… Continue reading JICIMS Looks For Research Proposals For Online Planning Currency

Free weekly magazine Sport is to undergo several changes, as the woman credited with launching the title leaves the publisher, according to a report.Nadia Nardonnet stepped down as managing director of Sport last week after nearly three years with the French-owned title.According to a report in Media Week, the day-to-day running of the magazine will… Continue reading Changes Ahead For Sport

Communications regulator Ofcom has proposed changes to television advertising rules, which could see greater flexibility for timings and the amount of advertising broadcasters could show.Ofcom said it would look at removing the rule requiring a 20-minute interval between ad breaks within programmes. It believes that allowing flexibility for the timing of breaks is likely to… Continue reading Ofcom Could Introduce Major Changes To TV Advertising

Aegis, the media buying and market research group, has reported 17.6% growth in pre-tax profit to £133.5 million for 2007. Aegis’ media division, made up of agencies Carat and Vizeum, won $1.67 billion of net new business last year and increased revenues by 13% to £673.4 million. Synovate, Aegis’ market research business, increased its revenues… Continue reading Aegis Reports 17.6% Profit Growth

ITV1 has unveiled its spring/summer line-up, with a documentary on the Duke of Edinburgh one of the highlights on offer.Other new factual programmes include Black Market Britain and NHS Life and Death.Martin Clunes will explore the history of dogs in Martin Clunes: A Man and his Dogs, while Griff Rhys Jones will spend a day… Continue reading ITV Unveils Spring/Summer Line-Up

GMTV will reintroduce competitions before the summer, following on from the phone-in scandals that led to fines and resignations for the broadcaster.The broadcaster is pledging that competitions will only return once it is convinced that safeguards to ensure fair play are in place.In a statement of programme policy for 2008, GMTV outlined an overhaul of… Continue reading GMTV To Reintroduce Competitions By Summer

The IPA has released a report which warns that if businesses cut their marketing budgets in the event of an economic downturn, they risk significantly damaging their brands.Advertising in a Downturn says that budget reductions could lead to a loss of market share, a decline in brand image and long-term sales damage.It was based on… Continue reading IPA Warns Against Cutting Marketing Budgets In Tough Economic Climate