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A new report from the Nielsen Company reveals that 23% (58 million) of all US mobile subscribers say they’ve been exposed to advertising on their phones in the past 30 days. Half (51% or 28 million) of all data users who recall seeing mobile advertising in the previous 30 days said they responded to a… Continue reading 28 Million US Mobile Subscribers Responded To At Least One Mobile Ad

Last night’s instalment of The Apprentice picked up a peak of 6.5 million adults in its 9pm slot, a 28.2% share of the audience.The BBC1 show, which saw Sir Alan fire Shazia Wahab after the girls’ team made a mess of their laundry task, managed an average of six million adult viewers for its hour… Continue reading 6.5m Tune In To The Apprentice

Blinkx, the video search engine, has launched a free online movie channel.The BBTV initiative includes a partnership between Blinkx and UK indie film distributor Dogwoof, which will offer consumers a library of independent and world cinema films to choose from, as well as TV programmes provided by Blinkx’s existing partners.BBTV goes live today and uses… Continue reading Blinkx Launches Free Online Movie Channel

Interactive television is the best way to generate direct purchase, ahead of field marketing and email marketing, according to a recent survey conducted by the Direct Marketing Association.Meanwhile, TV and radio ads are the most effective means of generating retail traffic, closely followed by consumer magazines, the DMA found. Telephone calls, followed by interactive TV… Continue reading Study Finds Interactive TV Drives Consumer Purchase

The European Commission has opened an investigation into a planned government grant worth £14 million, intended to help Channel 4 complete the switch to digital TV.A report on MediaGuardian.co.uk says that Channel 4’s subsidy will be investigated by the commission to see whether it breaches European Union rules on state aid and would distort competition.In… Continue reading EC Investigates Channel 4 Switchover Grant

Absolute Radio has been selected as the preferred bidder to acquire Virgin Radio from Scottish media group SMG. According to a report in today’s Daily Telegraph, Absolute is believed to have made a cash offer and will enter talks with Sir Richard Branson’s Virgin Group, which must approve the deal and the continued licensing of… Continue reading Absolute Selected As Virgin Radio Preferred Bidder

March saw the publication of the Advertising Association’s (AA) Advertising Forecast, researched and compiled by the World Advertising Research Center (WARC). The AA forecast that advertising expenditure in the UK will rise by 3.2% this year with outdoor & transport and the internet leading the growth (see UK Adspend To Rise 3.2%). In separate research,… Continue reading INSIGHTanalysis: Media Healthcheck – March 2008

Five is understood to be on the verge of scrapping its red-button interactive TV service.Five, owned by RTL Group, has decided to pull the service after realising that the technology is too expensive, according to a report in Media Week.The removal of the service will mean that viewers will be unable to interact with certain… Continue reading Five To Scrap Red Button Service

Manchester United’s win over Roma in last night’s UEFA Champion’s League quarter final brought over 5.9 million adults on average to ITV1 between 7.30pm and 10pm.The victory gave the channel a 27.2% average viewing share over the period. However, the game’s preamble couldn’t compete with Albert Square and the return of Ricky and Bianca to… Continue reading Manchester United Triumph Proves A Winner For ITV1

GCap Media has accepted a £375 million takeover bid from rival company Global Radio.Global Radio, headed by former ITV chief executive Charles Allen, will pay 225p per share, with the conclusion of the deal last night heralding an end of four months of negotiations.Global made a first bid for GCap in December, of 190p per… Continue reading Global Radio To Acquire GCap For £375m