More Industry News articles

The Daily Mirror’s Pride of Britain Awards were the big winner for ITV last night, drawing in almost 6.3 million adult viewers on average over its hour and a half running time.The programme easily triumphed in the 9pm to 10.30pm timeslot, gaining the channel a 30.3% viewing share.Up against it was yet another wildlife/British coast… Continue reading More Than Six Million Show Pride In ITV

UK participation in social networking usage was the highest in Europe in August, with 24.9 million unique visitors – 78% of the total UK online population – now belonging to the country’s social networking community.The European social networking community stood at 127.3 million unique visitors in August – reaching 56% of the European online population.comScore… Continue reading UK Social Networking Participation Was Highest In Europe In August

A new study from Airwide Solutions has found that the mobile marketing industry is making significant progress, with 28% of companies surveyed having already launched live SMS campaigns and 18% having launched live MMS campaigns. Growth in the sophistication of mobile marketing campaigns was reflected in the number of brands considering implementing both SMS and… Continue reading Mobile Marketing Industry “Making Significant Progress”

The Audit Bureau of Circulations is to restructure, to better reflect the increasingly online and multi-platform media world, and to “best serve the needs of both the buying and selling communities”.Account teams responsible for managing ABC’s traditional print-based media owner members will take on additional responsibility for all ABC relevant platforms – specifically online/digital and… Continue reading ABC Restructures For Changing Media World

Titan Outdoor is trialling new six-sheet digital screens ahead of a launch across its rail networks.The multimillion pound investment has already seen Metropolitan Police ads on the 65 inch digital screens at Victoria Station, with more advertisers to follow over the coming months.It is understood that the trial is just one of many that Titan… Continue reading Titan Outdoor Trials Digital Screens

New research from Nielsen//NetRatings has found that the Guardian remains the most popular national UK newspaper website – as it has been for each of the last 12 months – with 2.7 million unique visitors in August.The research – looking at the performance of the ten most popular national newspapers in the UK in terms… Continue reading Guardian Remains Most Popular National UK Newspaper Website

Choice and peer recommendations will be at the heart of the next generation of electronic programme guides (EPGs), with personalisation becoming more prominent. Speaking at yesterday’s MediaTel Group seminar on the ‘Future of Television’, panelist Paul Cleghorn, of Tape It Off The Internet (TIOTI), said that the EPG is “on its last legs” and that… Continue reading EPGs To Get Personal

Choice and peer recommendations will be at the heart of the next generation of electronic programme guides (EPGs), with personalisation becoming more prominent.Speaking at yesterday’s MediaTel Group seminar on the ‘Future of Television’, panelist Paul Cleghorn, of Tape It Off The Internet (TIOTI), said that the EPG is “on its last legs” and that something… Continue reading EPGs To Get Personal

An increase in the amount of minutes per hour of advertising on television would lessen the effectiveness of the marketing, according to panellists at the ‘Future of Television’ seminar, held by MediaTel Group in London yesterday. Recent reports have suggested that Ofcom is looking at the possibility of pushing up the current limit to as… Continue reading Increase In TV Ad Minutage Would Damage Efficacy

An increase in the amount of minutes per hour of advertising on television would lessen the effectiveness of the marketing, according to panellists at the ‘Future of Television’ seminar, held by MediaTel Group in London yesterday.Recent reports have suggested that Ofcom is looking at the possibility of pushing up the current limit to as much… Continue reading Increase In TV Ad Minutage Would Damage Efficacy