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Channel 4 has signed a content deal with Disney-ABC International Television which will see US shows made available free of charge for 30 days on Channel 4’s video-on-demand channel 4oD.Viewers will be able to watch shows such as Ugly Betty and Desperate Housewives with ads on PCs via 4oD for up to 30 days after… Continue reading Channel 4 Signs On-Demand Content Deal

WPP has announced that its third quarter revenues rose 4.9% to £1.48 billion, with revenues in constant currencies up 8.1%. It predicts that growth will further accelerate in 2008 with the Beijing Olympics and US Presidential elections. The group reported constant currency growth of 5% in the UK, compared with 3.7% in the first half,… Continue reading WPP Third Quarter Revenues Up 4.9%

The majority of US web marketers are bullish on social media spending, according to a recent survey of over 50 businesses and organizations conducted by Prospero Technologies, a provider of social media applications for leading brands. According to Prospero’s 2007 Social Media Survey, 59% of respondents reported that social media performance in 2007 met or… Continue reading US Web Marketers Bullish On Social Media Spending

Last night saw the Alan Titchmarsh series The Nature Of Britain win the all important 9pm slot, with the BBC One show picking up a peak of 5.5 million adult viewers (a 26% share of the audience).It was a varied night on the box, with Heroes on BBC Two at 9pm grabbing a peak audience… Continue reading 5.5m Adults Watch Green-Fingered Titchmarsh

BBC News and BBC Worldwide are understood to have agreed a deal which will see advertising on the corporation’s international website, bbc.com.BBC Worldwide, the corporation’s commercial arm that oversees BBC.com, apparently came to an arrangement with BBC News last week, according to a report on MediaGuardian.co.uk.The report quotes unnamed sources as saying that BBC Worldwide… Continue reading BBC International Website Could Get Ads

Future Plus and O2 have launched a premium retail magazine to support sales and drive customer experience.The magazine, called blue, has been developed in conjunction with Future Plus, a specialist publishing agency which is a division of Future, the UK’s leading consumer electronics publishing house.The 70-page monthly magazine has a print run of 500,000 and… Continue reading O2 Launches Retail Magazine With Future Plus

Aegis has announced the acquisition of Implicom, a sales promotion and direct marketing specialist in France. Implicom was founded in 1992, and serves a strong base of blue-chip clients. In a statement, Aegis said that it will be highly complementary to its existing online and offline business in France. Robert Lerwill, CEO of Aegis, said:… Continue reading Aegis Acquires Direct Marketing Specialist

A new report from independent market analyst Datamonitor expects global active memberships in social networking sites to reach 230 million at the end of 2007.The report, The Future of Social Networking: understanding market strategic and technological developments, says that infrastructure providers, social network providers and wireless players stand to profit largely in the near term.Ri… Continue reading Social Networking Site Memberships To Reach 230 Million

The Deloitte review into ITV’s premium rate services (PRS) has found serious editorial issues in three ITV programmes: Soapstar Superstar; Ant and Dec’s Saturday Night Takeaway; and Ant and Dec’s Gameshow Marathon 2005.The Deloitte review also highlighted serious technical issues around the use of red button for voting and the late arrival of SMS text… Continue reading Deloitte ITV Review Highlights Serious Editorial Issues

A new report from independent market analyst Datamonitor expects global active memberships in social networking sites to reach 230 million at the end of 2007. The report, The Future of Social Networking: understanding market strategic and technological developments, says that infrastructure providers, social network providers and wireless players stand to profit largely in the near… Continue reading Social Networking Site Memberships To Reach 230 Million