Emap Advertising’s Kiss network and Global Radio’s Galaxy network have teamed up to create a major national campaign for CKOne.The partnership is the first use of radio for CKOne and a first for the networks in terms of joint programming. The activity sees them creating a DJ talent search to find the best new mixing… Continue reading Kiss And Galaxy Team Up For CKOne Campaign
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A Sky ad which claimed that new customers get the same deals as existing ones has been found to be misleading by the Advertising Standards Authority (ASA).The ad, headlined “Why do existing Virgin Media customers often pay more than new ones?” had smaller text beneath it which said “At Sky we think it’s wrong to… Continue reading Sky Ad ‘Misleading’
Radio bosses have asked Ofcom to consider a radical overhaul of radio regulations, claiming that smaller commercial stations outside London cannot compete with the BBC.The radio chiefs, such as GCap’s Ralph Bernard and Emap’s Dee Ford, have also suggested that stations with a potential audience of fewer than 500,000 listeners should be allowed to cut… Continue reading Radio Bosses Urge Ofcom To Consider Radio Overhaul
Omnicom’s net profit for the third quarter of 2007 increased 14.2% to $202.2 million, from $177.1 million in the third quarter of 2006. Worldwide revenue increased 11.8% to $3,101.4 million from $2,774.3 million in the third quarter of 2006. Domestic revenue for the third quarter of 2007 increased 7.4% to $1,654.9 million. International revenue increased… Continue reading Omnicom Net Profit Up 14.2%
Internet users in Europe will spend a projected €51 billion ($71 billion US dollars) online during the Christmas season this year, according to Forrester Research. For the full year 2007, Forrester projects European online retail to grow 58% year-over-year. Forrester’s holiday forecast covers 17 Western European countries and 22 retail categories, and draws upon its… Continue reading European Internet Users To Spend €51b Online At Christmas
US online holiday retail sales will grow to over $39 billion in 2007, an increase of 20% over last year’s holiday season, according to a new forecast from JupiterResearch. According to a new JupiterResearch report, US Online Retail Holiday Forecast, 2007, a record 126 million users, a 6% increase over last year, will buy online… Continue reading US Online Holiday Retail Sales To Reach $39b
CBS Outdoor has won the five-year £100 million contract to manage advertising for Arriva buses in the UK until 2012.With almost 20% of the London market, Arriva is one of the largest bus operators in the capital with a fleet of 1,500 vehicles. It is also one of the top three bus operators in the… Continue reading CBS Outdoor Wins £100 Million Arriva Bus Contract
Emap Advertising has announced a major advertising deal with T-Mobile to support the mobile network’s ‘Top Up Friday’ offer and help drive customers in-store pre-Christmas.The three-month, cross-platform deal is worth over £500,000 and involves Emap’s Heat, FHM, Zoo, Kiss, The Hits and More brands. The campaign kicks off on October 22.T-Mobile has signed a deal… Continue reading Emap Advertising Launches Cross-Platform Campaign For T-Mobile
GCap Media has announced a multi-station deal with Intel starting at the end of October and running until the end of December which will promote Intel Centrino Duo processor technology. The multimedia activity will run across the Xfm, Classic FM, Choice and Capital 95.8 websites.The campaign will see Xfm and Classic FM present a series… Continue reading GCap Announces Multi-Station Intel Promotion
Online auction sites, in particular eBay, are the main retail beneficiaries of the social networking phenomenon, according to new research from Hitwise, receiving 31.4% of all downstream traffic that social networks send to shopping and classifieds sites.The online intelligence service added that the more traditional retail categories – department stores and apparel and accessories sites… Continue reading Online Auction Sites Main Retail Beneficiaries Of Social Networking
