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The Deloitte review into ITV’s premium rate services (PRS) has found serious editorial issues in three ITV programmes: Soapstar Superstar; Ant and Dec’s Saturday Night Takeaway; and Ant and Dec’s Gameshow Marathon 2005.The Deloitte review also highlighted serious technical issues around the use of red button for voting and the late arrival of SMS text… Continue reading Deloitte ITV Review Highlights Serious Editorial Issues

Aegis has announced the acquisition of Implicom, a sales promotion and direct marketing specialist in France. Implicom was founded in 1992, and serves a strong base of blue-chip clients. In a statement, Aegis said that it will be highly complementary to its existing online and offline business in France. Robert Lerwill, CEO of Aegis, said:… Continue reading Aegis Acquires Direct Marketing Specialist

A new report from independent market analyst Datamonitor expects global active memberships in social networking sites to reach 230 million at the end of 2007. The report, The Future of Social Networking: understanding market strategic and technological developments, says that infrastructure providers, social network providers and wireless players stand to profit largely in the near… Continue reading Social Networking Site Memberships To Reach 230 Million

A new forecast from eMarketer projects that worldwide mobile brand advertising will rise to $3.5 billion in 2011, up from $123 million in 2006. Mobile text messaging is more or less a mass-market service worldwide, says the online market research firm. Mobile music is climbing the rungs of the mass-market ladder, it add, and most… Continue reading Mobile Brand Ad Market Set To Grow

Location-based services (LBS) such as navigation, represented 51% of the $118 million in US revenue that downloadable mobile applications (such as LBS, weather applications, chat/community, and personal organisation tools) generated during Q2 2007, according to new research from Telephia. The report adds that many consumers may not realise the utility of a navigation application on… Continue reading Navigation Is Top Downloadable Mobile Application

The number of people watching internet TV has increased steadily year on year, suggesting a healthy future for this technology, according to Continental Research’s Autumn 2007 Internet & Convergence Report. In particular, the number of people watching shows they have previously downloaded from the internet has doubled, from 1.3 million in 2006 to 2.4 million… Continue reading Internet TV Growing Strongly

The BBC’s iPlayer, the online TV catch-up service, is to include video streaming for PCs and Macs when it is launched later this year, following a deal with Adobe.The service will be available on Macintosh and Linnux, as well as Microsoft Windows. It had been initially aimed at being compatible with only Microsoft XP, causing… Continue reading iPlayer Signs Adobe Deal To Make Service More Accessible

The return of MI5 drama Spooks to BBC One lured more than 5.8 million adults to the channel last night, giving the station a 28% viewing share between 9pm and 10pm.The high adrenaline series with its far-fetched but exhilarating plot lines was the most watched programme in the timeslot, up against Britain’s Biggest Storm on… Continue reading Return Of The Spooks Lures 5.8 Million

Free high definition broadcasts on the Freeview platform could be available as early as the end of 2009, much earlier than predicted, according to Ofcom’s chief executive, Ed Richards.Speaking at yesterday’s Ofcom Annual Lecture, held by the Westminster Media Forum, Richards said that new technology could allow the Freeview platform to carry substantial amounts of… Continue reading HD For Freeview Sooner Than Planned

The town of Whitehaven in Cumbria today became the first place in the UK to lose its analogue signal as the digital switchover begins.The two-stage process for 25,000 homes in Whitehaven began in the early hours of this morning, when the analogue BBC Two signal was turned off.Four weeks from now, on November 14, the… Continue reading Digital Switchover Begins Today