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Silent Witness was the winner in the 9pm timeslot last night with a peak of 5.6 million adult viewers (a 27.4% share of the audience).The disturbing detective show easily beat ITV1’s reality show Hell’s Kitchen, which features Marco Pierre White putting a selection of celebrities through their paces in a real pressure-cooker environment.The ITV show… Continue reading Silent Witness Wins It For BBC One

The US outdoor advertising industry maintained a 7.9% growth rate in the second quarter, equalling $2.2 billion in total ad dollars, according to the Outdoor Advertising Association of America (OAAA). This means that the industry has now sustained an 8% annual growth rate for several years in a row, with each quarter building on a… Continue reading US Outdoor Advertising Sustains Growth Rate

The BBC’s hit series Who Do You Think You Are? is to get a spin-off magazine and a website to coincide with the start of its new series on September 6.Wall to Wall have licensed the use of the brand and programme content to BBC Magazines Bristol for the new magazine and website.Claire Hungate, director… Continue reading Spin-Off Magazine And Website For BBC Family History Series

Emap Advertising has today announced that it is to be the first UK company to use new technology that enables it to feature interactive advertising in in-stream online videos.Emap Advertising has partnered with Adjustables, which has developed the new advertising technology, to promote Halo 3, the new game from Microsoft Xbox, in FHM Entertainment videos.The… Continue reading Emap Advertising To Use Interactive Technology In Online Videos

Trinity Mirror is to launch its first business freesheet, a weekly title called Business 7, distributed every Friday to around 20,000 people.The paper will be headed by editor in chief Alasdair Northrop – also editor of Trinity Mirror’s Scottish business monthly Insider magazine – and editor Jonathan Russell.Business 7 will work closely with Insider magazine… Continue reading New Business Freesheet For Scotland

News International is to use street vendors to sell copies of the Sun in London, following on from its decision to drop the paper’s cover price to 20p in the capital.The popular red-top will be sold during the morning rush – going up against the freesheet Metro – and again from 11.30am to 2.30pm, stopping… Continue reading Street Vendors To Sell The Sun

Coca-Cola has signed a strategic partnership agreement with JCDecaux, encompassing the design of future sites, deployment of new technology and access to the outdoor giant’s most prestigious advertising locations.The agreement, Coca-Cola’s first UK wide-deal, covers the advertising of its full range of brands including Coca-Cola, Diet Coke, Coca-Cola Zero, Powerade and Schweppes.Coca-Cola will be the… Continue reading JCDecaux Unveils Outdoor Partnership With Coca-Cola

The BBC has confirmed that the Bafta-award winning Doctor Who will return for a fifth series in spring 2010.A special episode of the time-travel sci-fi drama starring David Tennant and Kylie Minogue will be broadcast on BBC One in December 2007.Series four, which went into production in July 2007, will hit UK screens in spring… Continue reading BBC Confirms Fifth Series Of Dr Who

A new planning tool which aims to detail the cross-platform readership of local newspapers has been launched today, giving data on 800 of the UK’s 1,100 local newspaper websites.The Newspaper Society’s (NS) Media Portfolio Database, which is described as a “work in progress”, will initially use traffic data directly from publishers, according to a report… Continue reading Local Newspapers Get New Planning Tool

New research from eMarketer projects that local online advertising spending in the US will reach $2.9 billion in 2007. The online market research firm points out that is still only 13.4% of the total internet ad market. David Hallerman, eMarketer senior analyst and author of the new report, Local Online Advertising: Measuring the Market, said:… Continue reading US Local Online Advertising To Reach $2.9 Billion