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Publicis Groupe has acquired the French digital agency Wcube for an undisclosed sum, saying that Wcube will be rebranded and integrated into the Publicis Modem worldwide digital network. Wcube will become Publicis Modem France, headed by Wcube’s present co-presidents Xavier Gury and Thierry Vandewalle, who will report to Philippe Lentschener, chief executive officer of Publicis… Continue reading Publicis Acquires French Digital Agency

ITV is planning to cut around £40 million from its regional news budget, although it needs to gain approval from Ofcom before it can go ahead with the proposal.If Ofcom agrees, its West and West Country bulletins will be merged into one, with the same occurring to the Border and Tyne Tees regions, the East… Continue reading ITV Plans To Cut Regional News Budget

Devices that make up the digital home, such as digital video recorders, high-definition televisions (HDTVs), and home networks will be the consumer technologies that grow the fastest over the next five years, according to the 10th annual guide to consumers’ technology adoption and attitudes by Forrester Research. Forrester’s The State Of Consumers And Technology: Benchmark… Continue reading Consumer Technology To Grow Over Next Five Years

Xfm has signed a six-figure sponsorship deal with Singha Beer to celebrate 30 years in the UK.Activity will focus around Singha Beer’s sponsorship of Xfm’s daily Triple X feature, which is broadcast daily on Ian Camfield’s Drivetime Show.The feature will ask listeners to nominate their favourite songs from the past 30 years with one lucky… Continue reading Xfm Signs Six-Figure Sponsorship Deal

Emap is considering loaning money to potential bidders for its three divisions, as it attempts to ensure its break up auction goes ahead despite the volatility in the credit markets. According to reports, the move would see successful bids funded by Emap, which is said to be in discussion with several banks to gauge their… Continue reading Emap Could Offer Loans To Bidders

Michael Donlevy has been appointed as the new editor of Dennis Publishing’s Maxim magazine.Donlevy joins Maxim from his current role at Dennis Publishing as deputy editor of Men’s Fitness and will take over as Maxim‘s editor in early October.His appointment follows the departure of Derek Harbinson from the position last week. Harbinson left after just… Continue reading Maxim Appoints New Editor

WPP has acquired Schematic, the US design, development and technology company behind the recent revamp of ITV.com. Schematic is based in Los Angeles, with offices in New York, Boston, Atlanta and San José, Costa Rica, and employs 255 people. In a statement, WPP said: “Founded in 1999, Schematic’s expertise extends to all digital platforms, including… Continue reading WPP Acquires US Digital Agency

Women’s weekly magazine, Chat, which took a sizeable hit according to the most recent ABC concurrent release, will hit the newsstands on Thursday following a total revamp.Publisher IPC Media has devoted three months to intensive research and development and invested £2 million on the title in a bid to arrest declining sales.According to IPC, the… Continue reading IPC Invests Millions In Chat Revamp

The market for consumer broadband value-added services (BVAS) grew by 81% during 2006. With over $16 billion in revenues, consumer BVAS became increasingly essential to the financial success of broadband services, according to new research from Point Topic. Altogether, says Point Topic, consumer BVAS brought in more than 25% as much revenue as basic broadband… Continue reading Consumer BVAS revenues up 81% in 2006

News International has applied for the name Fabulous to be a registered trademark in the print and electronic publication category, fuelling speculation that the revamped News Of The World magazine will take on the name.The planned revamp of the magazine will see the title move into a more upmarket space according to reports (see News… Continue reading New Name For News Of The World Mag