More Industry News articles

IPC TX, the TV weeklies publisher, has unveiled a major qualitative research study providing ongoing insight into UK TV magazine reading households.The 18-month research project, The Street, offers detailed insight into the lifestyles, attitudes and aspirations of TV weeklies consumers.The first wave of research has found that the woman in the household rules the home,… Continue reading IPC Unveils TV Magazine Research

A new US study from In-Stat says that whether it’s PVRs, User Generated Content (UGC), or online TV shows, the market has started the process of “unbundling television/video entertainment,” and this redistribution of control will likely come to dominate the overall consumer landscape in years to come. An In-Stat survey of US consumers found that,… Continue reading Trends Favour Mainstream Acceptance of Internet TV

Last night saw the return of Dragons’ Den to BBC Two at 9pm, and the business reality show picked up a peak of three million adult viewers, a 13.6% share of the audience.The show had an average audience of 2.8 million adult viewers (a 12.5% share) who stuck with it for its hour duration.However, although… Continue reading Three Million Adults Enter The Dragons’ Den

The BBC has become the first UK broadcaster to have all of its online content made available for free via Wi-Fi, it was announced today by BBC director of future media & technology, Ashley Highfield.The non-exclusive venture enables the public to access all bbc.co.uk content for free through the UK’s largest network of hotspots, operated… Continue reading BBC Makes Online Content Available For Free Via Wi-Fi

Marketing spend is predicted to record its strongest growth ever this year, with online marketing now accounting for 6% of all spending, according to the IPA’s Q3 2007 Bellwether Report. However, there is a note of caution going forward, with speculation that spend could start to be trimmed due to the turmoil in the financial… Continue reading Bellwether Q3 2007: Marketing Spend To Record Strongest Ever Growth

With the first live edition of The X Factor pushed back a week by the semi-finals of the Rugby World Cup 2007, BBC One waltzed away with the early evening viewers on Saturday.The second week of the ballroom dancing competition attracted a healthy average adult rating of 7.3 million viewers, easily defeating ITV1’s golden couple… Continue reading While The X Factor Cat’s Away …Come Dancing Plays With 7m Viewers

It was an emotional, hard-fought victory, but in the end the script only allowed for one winner, with England drawing on all their reserves of courage and indefatigability to defeat the French in their own back-yard.In a match that gave new meaning to the word tense, England emerged triumphant at the end of 80 minutes,… Continue reading 3.5 Million ABC1 Men Watch England Triumph

The big news in the City last week concerned Emap, with the company completing the first round of its break-up auction.At the start of the week it was reported that Hearst, owner of the UK’s third largest magazine publisher The National Magazine Company, had made a £700 million indicative offer for Emap’s consumer magazine division… Continue reading Media In The City: Emap Auction Moves To Second Round

Marketing spend is predicted to record its strongest growth ever this year, with online marketing now accounting for 6% of all spending, according to the IPA’s Q3 2007 Bellwether Report.However, there is a note of caution going forward, with speculation that spend could start to be trimmed due to the turmoil in the financial markets.Main… Continue reading Bellwether Q3 2007: Marketing Spend To Record Strongest Ever Growth

Up to 20% of households in Whitehaven have not yet bought a digital set-top box, despite digital switchover starting there this Wednesday.A report in yesterday’s Observer quotes figures from Digital UK – the body leading digital switchover in the UK – saying that around 5,000 households in Whitehaven are not yet ready for the analogue… Continue reading 20% Of Households In Whitehaven Not Ready For Switchover