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Game advertising spending in the US will grow from $370 million in 2006 to more than $2 billion in 2012, according to Electronic Gaming in the Digital Home: Game Advertising, a new report from Parks Associates. Over that time, game advertising will achieve a compound annual growth rate (CAGR) of 33%, much higher than that… Continue reading US Game Adspend To Break $2 Billion Barrier By 2012

Simon Stewart has been appointed chief marketing officer of Emap’s consumer brands across magazines, radio, online, mobile and TV.Stewart, former senior vice president of global development for advertising agency Publicis, will be responsible for Emap brands including Heat, Grazia and Kiss 100.The appointment of Stewart marks the first time Emap has had a marketer overseeing… Continue reading Emap Gets New Consumer Marketing Chief

True Dare Kiss, BBC One’s disturbing new drama serial, picked up a peak audience of 4.4 million adults (a 22.7% viewing share) at 9pm on what was a very solid night for the channel last night.The raw and sparky new show saw sisters Phil, Beth, Nita and Alice reunited for the first time in 20… Continue reading True Dare Kiss A Hit For BBC One

The hotly anticipated weekly current affairs magazine from BBC Magazines, Newsbrief, is set to launch this autumn.According to reports, it will launch with a subscription drive targeting women and international readers.The magazine’s creators have been working closely with BBC News and have conducted extensive consumer research, finding that it appeals greatly to 30+ mothers.The magazine,… Continue reading BBC News Magazine Could Launch This Autumn

The Sun‘s online offering has overtaken Times Online as the second largest national newspaper site this month, according to the ABCe.TheSun.co.uk was up 9.3% from last month, recording just over nine million unique users in May. Times Online, meanwhile, dipped almost 2% month on month to 8.7 million unique users.Times Online peaked at almost 11… Continue reading ABCe Shows Sun’s Website Scoops Second Spot

A new report commissioned by the Audit Bureau of Circulations will challenge newspapers and magazines to implement major changes to the way they report audience figures.Douglas McArthur, former chief executive of the Radio Advertising Bureau, has apparently been working on the consultancy project and revealed his findings this week at meetings with the Periodical Publishers… Continue reading ABC Could Make Major Changes To Reporting Structure

Channel 4 is to restructure its executive team, including the appointment of its first dedicated director of new media and technology, with a view to expanding its activities on new digital platforms.The holder of the new role will report directly to the chief executive, Andy Duncan, alongside the channel’s executive directors including group finance director,… Continue reading Restructure For Channel 4 Digital Team

Associated Newspapers is apparently close to finalising a deal which will see it increase the circulation of its national morning freesheet Metro by about 250,000 copies.The deal would increase the London edition’s circulation by about 200,000 copies and that of other areas by about 45,000, according to a report on MediaGuardian.co.uk.An increase in circulation, which… Continue reading Metro Could Increase Circulation

Trinity Mirror has announced that its group advertising revenues for the 26 week period ending 1st July 2007 are expected to fall by 1.5%. In the company’s regionals division, advertising revenues are expected to fall by 1.6%. By category the expected fall in display is 0.6%, recruitment is 1.6%, motors is 10.1% and other categories… Continue reading Trinity Mirror Expects Ad Revenue Fall

According to a new survey from Ingenio, more than four out of five US adults surveyed (85%) currently own a mobile phone compared to only about seven in ten (71%) who have a landline or home phone. Of the overwhelming majority of US consumers that own a mobile phone, the study finds that only a… Continue reading Room For Growth In Mobile Advertising