More Industry News articles

New research from Thinkbox has revealed that UK adults spent more time watching broadcast TV in May than the equivalent month 10 years ago.Thinkbox said that viewers are spending an increasing amount of time watching commercial TV, with figures released by BARB showing that UK adults have consistently increased their TV viewing time over the… Continue reading TV Viewing On Increase Says Thinkbox

This year, Britain is set to account for over half of all online ad spending in Western Europe, rising to a 52.6% market share in 2010, according to new research from eMarketer. Steady economic growth, further advances in broadband, mobile internet access and associated ad-serving technology will help fuel this growth, according to the UK… Continue reading UK To Spend £2.6 Billion On Online Advertising In 2007

The structure of agencies and the creativity of advertising for newspapers were brought into question at the ‘Future of National Newspapers’ seminar held by MediaTel Group in London yesterday, with panellists urging agencies to become more integrated.Stuart Taylor, commercial director at Guardian News and Media, said that agencies are “too structured separately”. He conceded that… Continue reading Agencies Must Consider Restructure For Digital Age

The commercial radio trade body, the Radio Centre, has called on communications regulator Ofcom to set out a road map for the future of radio, insisting the watchdog needs to take a more radical approach to deregulation.Unveiling the details of its 70-page submission to Ofcom in response to the regulator’s ‘Future of Radio’ consultation (see… Continue reading Radio Centre Urges Ofcom To Be Bold

ITV’s net advertising revenues were down 5% for the first half of the year, with ITV1’s ad revenues down 9% year on year to £595 million. The figures, revealed in a trading update for the six months to June 30, show that ITV’s revenues from interactive gaming dropped 67% to £9 million following the furore… Continue reading ITV Ad Revenues Down 5%

Google’s purchase of ad-serving company DoubleClick for £1.5 billion has come under fire from BEUC, the European consumers’ organisation. BEUC has asked the EU competition commissioner, Neelie Kroes, to investigate the deal, which could lead to Google being forced to divest large parts of its operations if it is found to be in breach of… Continue reading Google DoubleClick Deal Under Pressure From Consumer Group

The newspaper industry must work harder to promote itself, increasing marketing and research to change the primarily negative perception of the sector that has developed since the influx of digital technology.This was the view of panellists at this morning’s ‘Future of National Newspapers’ seminar, held in London by MediaTel Group. The selection of top industry… Continue reading Newspaper Industry Must Focus On Marketing Itself To Succeed

The jury is still out on afternoon freesheets, according to Stuart Taylor, commercial director at Guardian News and Media, panellist at today’s MediaTel Group seminar on the future of newspapers. Taylor said that whilst morning free paper Metro has now formed strong relationships with readers, the same cannot yet be said of the afternoon titles.… Continue reading Jury Still Out On Afternoon Freesheets

The newspaper industry must work harder to promote itself, increasing marketing and research to change the primarily negative perception of the sector that has developed since the influx of digital technology. This was the view of panellists at this morning’s ‘Future of National Newspapers’ seminar, held in London by MediaTel Group. The selection of top… Continue reading Newspaper Industry Must Focus On Marketing Itself To Succeed

The jury is still out on afternoon freesheets, according to Stuart Taylor, commercial director at Guardian News and Media, panellist at today’s MediaTel Group seminar on the future of newspapers.Taylor said that whilst morning free paper Metro has now formed strong relationships with readers, the same cannot yet be said of the afternoon titles.He added:… Continue reading Jury Still Out On Afternoon Freesheets