The latest Marketing Trends Survey from the Chartered Institute of Marketing has revealed that while advertising is still the biggest item in average marketing budgets, its position is being eroded as more resource is devoted to other marketing activities.Advertising will account for just under 15% of marketing spend on average, which means a larger percentage… Continue reading CIM Publishes Spring Marketing Trends Survey
GMG Radio has appointed Mark Matthews to the new role of group head of presentation.Following the group’s recent expansion Mark will provide support for its 13 Real, Smooth, Century FM and Rock Radio stations across the UK, working with the local programme directors on on-air content and presentation.He will also work closely with group programme… Continue reading GMG Radio Gets New Group Head Of Presentation
Channel 4 once again courted controversy last night with its airing of a documentary on the fate of the photographers who were arrested after the death of Princess Diana ten years ago.More than 3.5 million adults on average tuned in to the programme, Diana: The Witness In The Tunnel,which showed never before seen pictures of… Continue reading Channel 4’s Diana Doco Watched By More Adults Than BB
Channel 4’s Big Brother has sensationally kicked contestant Emily Parr out of the house today after she aimed a racially offensive word at a fellow housemate.Parr was dancing with Charley and Nicky in the living room of the Big Brother house last night when she said “Are you pushing it out you n*****?” to Charley.Parr,… Continue reading Big Bro Contestant Booted Off For Racist Comment
Freewebs has announced the opening of its new UK subsidiary and named ex-MediaTel Group sales executive JP Kemp as head of UK Sales.Kemp will work closely with Chris Cunningham, Freewebs’ VP advertising, to help drive the company’s advertising and widget sales strategy internationally.Kemp is a seasoned sales executive with eight years experience in sales, strategy… Continue reading Freewebs Names New Sales Executive
The Audit Bureau of Circulations is introducing a “dumping hotline” following its investigation into the dumping of freesheets in London.The London Lite and thelondonpaper are both taking part in the ABC scheme which sees them carrying a phone number and email address advertising an ABC distribution helpline.The move comes after both titles were accused of… Continue reading ABC Introduces Dumping Hotline
ITV is set to beef up its schedules with the acquisition of three major American drama series.The broadcaster has picked up the highly sought-after Warner Brothers series Pushing Daisies, which stars former Brookside actress Anna Friel, and CBS’ Swingtown, which features This Life actor Jack Davenport. Both are set to air on ITV1 next year.ITV… Continue reading ITV To Beef Up Schedules With US Acquisitions
Group M has reported that it generated $4.3 billion in net new media billings during last year, according to WPP’s annual report. Group M’s revenues for its advertising and media investment management operations, including full-service shops like JWT and Ogilvy & Mather, grew 4% on a like-for-like basis during 2006. The combined operating margin for… Continue reading Group M Generates $4.4 Billion In Net New Billings
The United States is at the forefront of a mobile web growth, with a three fold increase in usage over the last year, according to new research from Bango. Bango says that this rapid rise, which has taken the US to second position behind the UK, is being fuelled by the increasing popularity of mobile… Continue reading US At Forefront Of Mobile Web Growth
There were mixed views on the state of digital outdoor advertising at yesterday’s ‘Future of Outdoor’ seminar hosted by MediaTel Group, with some panellists claiming that the formats were the way forward and others expressing concern that the industry was adopting technology for the sake of it.Tim Bleakley, managing director of CBS Outdoor, believed that… Continue reading Digital Outdoor Debate Sparks Mixed Views
