More Industry News articles

The newspaper industry must work harder to promote itself, increasing marketing and research to change the primarily negative perception of the sector that has developed since the influx of digital technology.This was the view of panellists at this morning’s ‘Future of National Newspapers’ seminar, held in London by MediaTel Group. The selection of top industry… Continue reading Newspaper Industry Must Focus On Marketing Itself To Succeed

The jury is still out on afternoon freesheets, according to Stuart Taylor, commercial director at Guardian News and Media, panellist at today’s MediaTel Group seminar on the future of newspapers. Taylor said that whilst morning free paper Metro has now formed strong relationships with readers, the same cannot yet be said of the afternoon titles.… Continue reading Jury Still Out On Afternoon Freesheets

The newspaper industry must work harder to promote itself, increasing marketing and research to change the primarily negative perception of the sector that has developed since the influx of digital technology. This was the view of panellists at this morning’s ‘Future of National Newspapers’ seminar, held in London by MediaTel Group. The selection of top… Continue reading Newspaper Industry Must Focus On Marketing Itself To Succeed

Online was a big theme in June, and the month began with the news that the UK has the most active online population in Europe, with the highest average number of daily visitors (21.8 million). The research, from comScore, showed that the UK also has the highest usage days per month (21 per user), and… Continue reading INSIGHTanalysis: Media Healthcheck – June 2007

Television adspend in the UK should experience modest growth in the third quarter, according to a forecast from ZenithOptimedia. A report in MediaWeek says that the TV market has been boosted by substantial growth in categories such as internet search, gambling and leisure, alcohol, food and retail, against a weaker performance in traditional areas such… Continue reading TV Adspend Faces Modest Q3 Growth

This year’s MediaGuardian Edinburgh International Television Festival will see increasing focus on digital developments in the media, and will stick with its long-winded title despite suggestions last year the festival would re-brand to reflect the converging landscape.Festival chair Tim Hincks said today at the event’s programme launch in central London that organisers were keeping their… Continue reading Television Festival To Focus On Digital Future

emuse absolutely has been appointed as a supplier of next-generation interactive advertising services for BT Vision, BT’s digital TV service.emuse absolutely and BT will jointly develop, promote and operate the service, working with major brands and their advertising agencies to deliver interactive advertising and other interactive applications on BT Vision.BT Vision’s interactive advertising will offer… Continue reading BT Signs Interactive Ad Service Deal With emuse

Sky is reportedly in discussions with Microsoft about making its proposed digital terrestrial pay-TV service available via PC.Sky is planning to take its three free-to-air channels from Freeview and replace them with a pay-TV service available through a new specification set-top box (see New Sky Service To Lure Consumers From Free TV).According to a report… Continue reading Sky Could Make Pay-TV Service Available Via PC

Michael Grade, ITV’s new executive chairman, has said that broadcasters must work to eradicate lapses in editorial programming standards, at a speech today at the Royal Television Society in London.Grade said there was a “casual contempt” for audiences, which has crept into UK broadcasting, and this must be stamped out.He added that recent events, such… Continue reading Broadcasters Must Work To Restore Viewers Trust

ITV is to launch a film download service next month following a deal between ITV’s DVD division and video download specialists BiBC.The deal will see 500 hours of content owned by ITV DVD and its Rank Film subsidiary added to BiBC’s download service.It will begin with 300 hours of library films, such as Carry on… Continue reading ITV To Launch Film Download Service