Each week, NewsLine brings you a round-up of the latest news from the City affecting the media industry.There were some major manoeuvres in the City this week, with Havas chairman Vincent Bollore once again failing in his bid to win representation on the Aegis board.Bollore, who has a 21.9% share in Aegis, called a third… Continue reading Media In The City
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IPC Media is investing £2 million in marketing to push its Woman’s Own magazine, revamping the title and raising its cover price in a bid to arrest falling sales.The title will sport its new look from the issue dated 23 April, which goes on sale on 17 April. The redevelopment has been pioneered by new… Continue reading Woman’s Own Revamps In Bid To Halt Declining Sales
Havas has announced that for the first time since 2001, its annual revenue was up in 2006 (0.6% organic growth and 0.8% natural growth). Net income before tax remained virtually stable at €83 million, with operating income of €121 million versus €128 million in 2005. There was a sharp rise in net new business in… Continue reading Havas Announces Revenue Increase
Sir Michael Lyons, a former market trader and council chief executive, has been named the new BBC chairman, replacing Michael Grade who left for ITV late last year.The 57-year-old had been reported as the frontrunner for the position (see New BBC Chairman To be Announced Today), with other candidates previously short-listed and some high profile… Continue reading Lyons Confirmed As New BBC Chairman
Following Budweiser’s recent launch of its biggest ever UK promotion ‘Bud Bucks’ it has now produced what it says is potentially the biggest online advertising campaign from an alcohol brand.The premise of Bud Bucks is that you accumulate a virtual currency (Bud Bucks) to give you the chance to bid or buy items on the… Continue reading Budweiser Launches Major Online Ad Campaign
GCap Media’s Capital Gold is to sponsor Viktor Jensen, son of Capital Gold DJ, David ‘Kid’ Jensen, in the Lloyds TSB British F3 International Series, starting on 9 April.Capital Gold previously supported Viktor Jensen in the 2006 Formula Palmer Audi Series. The station has now committed further support for the 19 year old driver who… Continue reading Capital Gold Signs Formula 3 Racing Sponsorship
GCap Media’s Capital 95.8 has announced the next phase of its marketing campaign, to launch on Easter Monday.The six-figure multimedia campaign will run for 8 weeks and include a significant outdoor campaign, cinema advertising and targeted print advertisements.The TV campaign will continue to run 30 and 10 second executions during and after the outdoor campaign.This… Continue reading Capital 95.8 Launches Next Phase Of Marketing Campaign
IPC Ignite, the division of IPC Media responsible for brands including Nuts, Loaded, NME and Uncut, has announced the appointment of Phil Wallis to the new role of senior producer, Digital.Wallis joined IPC Ignite in 2001 as NME‘s multimedia editor before becoming online men’s lifestyle editor across Nuts.co.uk and Loaded.co.uk.In his new role Wallis will… Continue reading IPC Ignite Appoints Senior Digital Producer
Tough new rules for television quiz shows are set to be introduced by Icstis, the premium rate phone lines regulator.The regulations, which will come into force in a month, will include insisting on better pricing information and greater transparency about how likely calls are to get through.The watchdog said the new rules would “boost consumer… Continue reading Icstis Gets Tough With New TV Quiz Rules
Non-terrestrial television viewing levels have declined for the first time in a year, according to the latest quarterly IPA Trends in Television report.The IPA report found that average recorded daily television viewing levels have dropped to 3.6 hours, as the availability of downloading services on the internet offers viewers yet another outlet to watch broadcasters’… Continue reading Viewing Share For Non-Terrestrial TV Down For The First Time In a Year
