Advertisers may soon have a new tool to boost click-throughs from search ads, after the announcement that Microsoft has started testing a new platform which turns standard search ads into full-blown display ads.The new technology means that when a user hovers the cursor over a paid search ad, the ad expands into a large display… Continue reading New Technology Could Boost Click-Throughs For Search Ads
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Emap chief executive Tom Maloney has quit the group with immediate effect. Alun Cathcart, non-executive chairman, will become interim executive chairman carrying out the chief executive role until a permanent appointment is made. Alun Cathcart, executive chairman, said: “The board thanks Tom for his dedicated service to Emap throughout his career and for the last… Continue reading Emap Chief Executive Leaves
Channel 4 could be about to launch six channels on the Sky EPG with a purchase of Life TV Media.According to reports in the trade press, Channel 4 could be interested in acquiring Life TV Media as it runs the three channels directly below Channel 4’s digital channels on the Sky EPG.Life TV Media’s Life… Continue reading Channel 4 Could Launch New Channels On Sky EPG
Xfm has confirmed a dramatic programming shake up, with the indie music station handing over control of its airwaves to listeners.It was rumoured yesterday that the expanding GCap Media brand could lose DJs from its daytime schedule (see Xfm Could Shed Daytime DJs In Revamp), and the station has confirmed that from Tuesday 29 May,… Continue reading Xfm Confirms Daytime Format Change
Last night saw Ghazal fired from The Apprentice with a peak of six million adults watching the contestants trying to schmooze their way into Sir Alan’s good books.The BBC One show had an average audience of 5.4 million adults (a 24.5% share) across its hour long running time.On at 9pm, The Apprentice went head-to-head with… Continue reading Ghazal Gets Booted Off The Apprentice
North One Television has re-branded its division dedicated to dealing with the production and distribution of commercially funded TV as N.ONE.North One Television, part of All3Media, the UK’s largest independent TV production group, has been investigating new future models of financing TV production and distribution for the past decade – N.ONE was created as a… Continue reading North One Re-Brands Commercially Funded TV Arm
A new survey has revealed that only 15% of internet users have downloaded a full-length TV programme and only 14% a whole movie. The survey, commissioned by CacheLogic and carried out by YouGov, questioned 2,400 UK internet users and found that the most common responses when asked “What would need to be addressed for you… Continue reading Just 15% Of UK Internet Users Have Downloaded TV Shows
Turner Broadcasting and Microsoft have joined other major brands, media owners and agencies such as Dare Digital, Steak Media, BMW, British Airways and RBS as subscribers to Xtreme’s online advertising data.Xtreme’s Internet ADX service spiders thousands of UK and international websites to provide clients with detailed online advertising intelligence, including creative copies, media schedules and… Continue reading Xtreme Launches Integrated European Online Advertising Spend Service
Former ITV commercial and marketing director, Jim Hytner, has been tipped to return to the broadcaster following Ian McCulloch’s decision to leave his commercial director role. McCulloch will depart this summer after 27 years at the broadcaster, having been promoted to his current position in late 2005. McCulloch’s resignation had been rumoured for some time… Continue reading Hytner Could Return To ITV
A new report from Forrester Research estimates that paid video downloads will peak in 2007, generating $279 million in revenue, up from $98 million last year. Forrester predicts that new advertising models will drive the video download market and replace the paid for download model. A recent Forrester survey showed that only 9% of online… Continue reading Paid Video Downloads To Peak In 2007
