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The world market for mobile marketing and advertising is expected to be worth about $3 billion by the end of 2007, according to a recent study from ABI Research. ABI Research says that by 2011, the value of the market will reach $19 billion, including mobile search and video advertising. The research firm adds that… Continue reading Mobile Ad Market To Grow

JupiterResearch has found that 26% of large advertisers in companies with annual revenues of $50 million or more plan to increase spending on search engine marketing by more than 25% this year. The US SEM Executive Survey, 2007: Understanding the Increasingly Sophisticated Search Marketer JupiterResearch has found an additional 28% of large advertisers anticipate spending… Continue reading US Advertisers To Increase Search Spending

Last night’s conclusion of the second and final series of Life On Mars drew 6.7 million adults on average to BBC One, giving the channel a 28.7% viewing share between 9pm and 10pm.Whilst Manchester United tonked Roma 7-1 in the second leg of their UEFA Champions League battle, time travelling cop Sam Tyler was finding… Continue reading Journey’s End For Life On Mars

The latest IPA Trends in Television report, for Q4 2006, shows that recorded television viewing levels are continuing to decline with average daily viewing levels now standing at 3.60 hours. Share of viewing for non-terrestrial channels declined slightly for the first time in a year, according to the IPA figures. The IPA said that the… Continue reading Television Viewing Levels Continue To Decline

Emap Advertising has announced the launch of ‘People 2.0: A User’s Guide’, an event showcasing their latest consumer insight, to be held on Tuesday 24 April at the Imagination Gallery, London.Aimed at strategic planners and advertisers, the event has been designed to shed some light into the fast-evolving world of consumer and media behaviour.Bruce Daisley,… Continue reading Emap Launches Consumer Insight Event

The worldwide mobile TV broadcast market is expanding, as the number of commercially launched mobile TV broadcast networks will grow from 9 in 2006 to 13 in 2007, according to a new report from In-Stat. The unavailability of spectrum is the largest barrier to the launch of more mobile TV services, particularly in Europe, the… Continue reading Mobile TV Broadcast Market Expands

The Committee for Advertising Practice has confirmed that restrictions on food and drink advertising to under-16s are to be widened to cover non-broadcast media from 1 July.CAP’s new rules cover all food and drink products except fresh fruit and vegetables and extend advertising restrictions to media such as magazines, paid-for ad space on the internet,… Continue reading New Food And Drink Ad Restrictions To Extend To Non-Broadcast

IPC Media is investing £2 million in marketing to push its Woman’s Own magazine, revamping the title and raising its cover price in a bid to arrest falling sales.The title will sport its new look from the issue dated 23 April, which goes on sale on 17 April. The redevelopment has been pioneered by new… Continue reading Woman’s Own Revamps In Bid To Halt Declining Sales

Havas has announced that for the first time since 2001, its annual revenue was up in 2006 (0.6% organic growth and 0.8% natural growth). Net income before tax remained virtually stable at €83 million, with operating income of €121 million versus €128 million in 2005. There was a sharp rise in net new business in… Continue reading Havas Announces Revenue Increase

Thursday evening set the scene for the rest of the holiday period, with BBC One taking on ITV1 in a battle for viewers.ITV1 aired the big match, which saw Tottenham Hotspur take on Spanish side Sevilla in a UEFA cup quarter-final, and a peak of 4.1 million adults watched the plucky north-Londoners come unstuck against… Continue reading BBC One Edges Easter Viewing Battle