Interview: Teads announced a number of new AI-powered solutions and an expansion of its CTV footprint, which co-CEO Jeremy Arditi said was in service of its goal of helping clients effectively reach mass audiences in high-quality environments.
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Disney+’s “£1.99 for three months” campaign drove a significant boost in new subscriber adds across all streaming services this summer amid a longer-term trend of rising prices.
In an interview at The Future of Media 2023, The Sun EVP and publisher Dominic Carter how the tabloid newsbrand has phased out links to ‘nefarious’ made-for-advertising platforms.
Analysis: Netflix’s move into retail is an extension of its experiential offering, but with a bite-sized lesson from what makes Disney’s parks so great.
Post founder former Waze CEO Noam Bardin discusses the transitioning state of social media and why publishers need to be considering micropayments.
The Guardian will enlist “senior journalists and editors” to become more involved in commercial operations with the launch of a new “UK council” for advertising agencies.
Vivendi chairman and CEO told delegates at The Future of Media about the importance of media companies thinking global, growth acquisition strategies and the decision to work with Shell.
Kevin Allocca tells editor-in-chief Omar Oakes why being ‘viral’ is less important today, and how the rise of TikTok and changing attitudes to online video have impacted YouTube’s strategy.
Analysis: Social media sites’ changes have had a significant negative effect on all publishers relying on digital advertising revenue.
Analysis: Netflix appears reliant on price increases for UK growth, as membership growth remains in the single digits.