Derya Matras told a packed crowd at Advertising Week Europe that efforts to make generative AI multimodal will lead to consumers seeking new categories of devices beyond smartphones.
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In the face of a potential US ban, TikTok’s UK & Ireland GM Kris Boger insists advertisers are expressing less concern around brand safety, even as lingering anxieties remain among publics.
US trade body The Association of National Advertisers has called on brand marketers to tighten up media agency contracts and introduce auditing of so-called principal media sales to prevent conflicts of interest.
Kantar’s ‘Blueprint for Brands’ offers a framework for marketers to reconsider their brand strategies and underscores the importance of differentiation, not just distinctiveness.
The Insights Planner not only shows how many audiences a linear TV campaign did reach, but also provides a breakdown of how many it did not.
The pet-food brand is sponsoring weekly cinema showings for dog owners and their canine companions.
Young media planners discussed the need for publishers to be louder and provide better measurement insight at the PPA Festival.
A coalition of media businesses has penned an open letter highlighting the “disastrous impact” the BBC’s plan to take on advertising would have on the sector.
These organisations have been given the IPA People First badge of honour for demonstrating commitment to their employees’ mental health and wellbeing.
The Bauer Media Audio UK CEO’s priorities are balancing investment between digital and broadcast, focusing on marketing its brands and empowering people.