More Industry News articles

The machine-learning solution will “continuously learn and optimise delivery” and can be applied to advertisers’ first-party datasets through a data clean room.

Reporters Jack Benjamin and Ella Sagar discuss the latest global adspend report from GroupM, response to the UN secretary-general’s global fossil-fuel ad ban proposal and more.

It has been 25 years since the BFI Imax was constructed and 18 years since Ocean started handling its sales contract. The Media Leader examines some key milestones.

Advertising revenue, partnerships and AI are crucial for reducing subscriber churn as pay-TV operators adapt to changing consumer preference, according to one of the sector’s leading researchers.

Limited series The Turnout aims to encourage young people to vote.

Publishers have been emphasising the importance of a strong newsletter strategy to drive traffic as search and social become less reliable. But new AI features could put that model at risk.

The TV network’s commercial director shares her death row meal and her greatest achievement.

Adelicious will host and monetise the Daily Mail owner’s current and upcoming shows. 

Route CEO Denise Turner shares her key learnings from the World Out of Home Organization event in Hong Kong.

Global ad expenditure growth this year has been upwardly revised to 7.8%, while the market is expected to surpass $1tn next year.