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Clear Channel Outdoor UK has just released the results of new research carried out for T-Mobile and Taxi Media into the UK’s largest ever taxi advertising campaign.A media first of 690 pink liveried taxis in London and Birmingham, running 24 creative executions, led to the campaign delivering the highest advertising awareness figures of any previous… Continue reading Largest Ever Taxi Campaign Yields Research Results

ITV has announced that Sir James Crosby is to be appointed as senior independent director and chairman of the nomination committee of the board. Crosby, 50, replaces Sir George Russell and will serve as an independent representative for shareholders to contact. Sir George Russell, deputy chairman, said: “I am very pleased that James has accepted… Continue reading New Senior Independent Director For ITV

The IPA has expressed its disappointment at a proposed parliamentary bill that would ban all advertising of high fat, salt and sugar food and drink, regardless of the viewing audience, saying it would be “disproportionate and contrary”.The bill, which has been introduced to the House of Lords by Labour peer Baronness Thornton, will be debated… Continue reading New Junk Food Ad Ban Bill “Unnecessary”, Says IPA

Lost‘s return to Sky One brought an average audience of more than 1.1 million adult viewers to the channel last night, up slightly than before the Christmas break where its viewing figure sat at around one million.The programme gave the station a 7% audience share on Sunday evening, following on from the 3.3% share that… Continue reading Lost’s Audience Still Out At Sea On Sky One

Chrysalis, owner of Galaxy and Heart, has confirmed that it is to carry out a strategic review which could lead to a demerger of its radio and music businesses.NewsLine reported last week that Chris Wright, the company’s founder and 26% majority shareholder, is coming round to a suggestion put forward by Schroder, the group’s second… Continue reading Chrysalis Confirms Strategic Review

The BBC has announced the next phase of its digital radio transmitter network, confirming the location of its next nine transmitters.The transmitters will be provided by Arqiva, and the BBC hopes that they will be on-air by the end of April.Two of the new DAB enabled transmitters are already radiating the BBC’s services, having been… Continue reading BBC Announces Next Phase Of Digital Radio Roll-Out

Anthony Noguera, editor-in-chief of Emap’s Arena, Arena Homme Plus and Zoo, has been announced as the new editor-in-chief of FHM, replacing Ross Brown with immediate effect.Brown has left the magazine after 10 years as editor, with Emap saying he is to “pursue other opportunities”.Noguera will have day-to-day responsibility for FHM‘s editorial activities across print, mobile… Continue reading Noguera Announced As New FHM Editor-In-Chief

January saw several advertising forecasts released for the year ahead, with many of them placing online adspend at the forefront of expected growth. The Long Term Advertising Expenditure Forecast, compiled by the World Advertising Research Center (WARC) on behalf of the Advertising Association forecast that advertising expenditure will increase by up to 36% in real… Continue reading INSIGHTanalysis: Media Healthcheck – January 2007

Another chapter in the Branson Vs Murdoch saga has unfolded, with BSkyB challenging Virgin Media to sign a new deal to continue to carry its basic portfolio of channels across the cable network, reflecting “the proposed new terms and considerable value of its basic channels”.Sky launched adverts on channels such as Sky One last night.… Continue reading Branson Vs Murdoch: Round Three

Broadband will reach almost half a billion subscribers by 2011, according to a new report from ABI Research. ABI says that broadband internet access is gradually becoming a defining characteristic of advanced industrialised economies, and broadband take rates have been increasing at a rapid pace across the world. The latest update to ABI Research’s online… Continue reading Global Broadband Subscribers To Increase