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More than one million households converted to digital television in the three months to the end of December last year in the UK, according to a new report from Ofcom. According to the communications regulator, growth has been driven by another strong quarter for digital terrestrial television (DTT), with total sales of DTT equipment reaching… Continue reading Last Quarter Of 2006 Sees More Than One Million Get Digital TV

BBC One’s time travelling cop drama, Life On Mars, was watched by almost 4.9 million adults last night, giving the channel around a 22% audience share between 9pm and 10pm.The conclusion of ITV1’s crime drama Fallen Angel, also set in the 70s, failed to gain as many viewers, with a little over 4.6 million adults… Continue reading ITV1 Crime Drama Falls From Grace

GCap Media is launching DAB multimedia adverts across its portfolio of radio stations, including Classic FM, Capital Radio, Planet Rock and The One Network from March 19.The service will see radio commercials accompanied by synchronised messages (known as ‘DABverts’) which appear on the DAB radio screen whilst the ad is playing.The initiative follows successful trials… Continue reading GCap Launches DAB Text Ads

Shaun Keaveny is to take over the BBC6 weekday breakfast show on Monday 2 April 2007, taking over the slot from Phill Jupitus.Don Letts, Guy Garvey, George Lamb and The Queens of Noize will also present new shows as part of a new schedule next month.Shaun Keaveny moves from his current evening slot on BBC6… Continue reading New Breakfast Presenter For BBC6

Honda is to be the new sponsor of the 2007 Formula 1 on ITV, starting with the Australia Grand Prix on March 17.The integrated partnership, negotiated and to be delivered by Starcom+ the sponsorship arm of Starcom Mediavest Group, will include broadcast sponsorship of races, qualifying programmes on ITV1 and highlights on ITV4 as well… Continue reading Honda To Sponsor ITV Formula 1 Coverage

Emap’s Kiss is to join forces with Chrysalis’ Galaxy to provide easier access to creative solutions and cross-network opportunities for clients to target the young adult audience.Launching today, the initiative begins with a heads of radio breakfast meeting which will open the debate on how brands can make the most of the new partnership.The breakfast… Continue reading Kiss And Galaxy In Cross-Network Alliance

Guardian Media Group Radio has appointed Chrysalis Radio Sales to handle the entire national sales contract for its soon to be-expanded Smooth Radio network.The group’s six Smooth FM and Saga Radio stations are to be re-branded as Smooth Radio on March 26 (see Smooth FM Format Change Gets Ofcom Go-Ahead).The stations can be heard across… Continue reading Chrysalis Appointed To Sell Smooth

JupiterResearch has found that 48% of US brand marketers plan to use social marketing tactics in the next year, compared to 38% who did so last year. Detailed in a new report, “Social Networking Sites: Defining Advertising Opportunities in a Competitive Landscape,” JupiterResearch defines social networking sites as websites designed for members to create and… Continue reading US Brand Marketers To Use Social Network Tactics

The mobile internet is a compelling platform for content and marketing, with strong growth and consumers watching and acting upon advertisements, according to the latest research from the Online Publishers Association (OPA). The Going Mobile: An International Content Use And Advertising On The Mobile Web report involved over 6,000 interviews in the US, the UK,… Continue reading Mobile Internet Becoming Compelling Marketing Platform

Country Life magazine has unveiled a major overhaul of its award-winning website www.Countrylife.co.uk, with a focus on finding rural properties to buy.The new site also has an updated search facility enabling users to specify exactly what they are searching for: whether they are looking for farms and estates, houses with stables, or coastal property.The website’s… Continue reading Revamp For Country Life Website