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US viewers with digital video recorders (DVRs) still watch, on average, two thirds of advertisements, according to new research from the Nielsen Company. In a presentation to US TV networks on the way in which viewers use personal video recorders, Nielsen revealed that 20% of US households own a DVR or similar device, with this… Continue reading US DVR Users Still Watch Two Thirds Of Ads

An alliance of online publishers has called on the BBC Trust to reject the proposals to put advertisements on the Corporation’s overseas internet service.The British Internet Publishers’ Alliance (BIPA) says that whilst such revenues might seem superficially attractive as a means of ‘augmenting’ the licence fee, the collateral damage to the private sector would far… Continue reading Publishers Call On BBC Trust To Reject Online Ads

Mobile TV stands in next to last place, in terms of popularity, among all existing mobile services, according to the Chief Marketing Officer’s Council (CMO). In a forum at last week’s 3GSM World Congress, the CMO revealed that global market penetration for mobile TV currently stands at 7%, behind gambling at 8% but ahead of… Continue reading Lack Of Consumer Interest In Mobile TV

Dennis Publishing UK has said that it will continue to publish Maxim magazine in the UK under licence, despite reports that the Maxim global trademark is planning a strategic review that could lead to the publication’s sale.James Tye, chief executive of Dennis Publishing Ltd. UK, said: “Dennis Publishing Ltd. UK and Dennis Publishing Inc. US… Continue reading Dennis Publishing Denies Sale Of Maxim In The UK

VideoJug, the UGC website offering ‘how-to’ content, has announced a major expansion of its operations as it launches into the US with VideoJug America.The launch sees the appointment of veteran executive and television producer Peter J Schankowitz as CEO of VideoJug America in Los Angeles.VideoJug’s expansion into the US follows the launch of the site… Continue reading UGC Website Expands Operations Into US

MediaTel Group is to commemorate its 25th year with a special seminar, ‘Media 25’, where an esteemed panel will look back over the past 25 years of the media industry, as well as looking forward to future developments.Under the chairmanship of BBC media corespondent Torin Douglas, a selection of highly respected panellists from a cross-section… Continue reading MediaTel Group Commemorates 25th Year With Special Seminar

The return of BBC One’s camp fun-fest, Hotel Babylon, attracted a peak of 5.4 million adult viewers last night, a 26.7% share of the audience.The show, starring Tamzin Outhwaite and Max Beesley, had an average audience of 5.1 million across its hour-long running time and was easily the most watched programme on at 9pm.As one… Continue reading Triumphant Return For Hotel Babylon

A new report from Borrell Associates, The New Frontier: Local Online Video Advertising, US local online video advertising will grow from $161 million in 2006 to $371 million this year. Borrell predicts that in five years local online video advertising will account for more than one third of all local online advertising in the US.… Continue reading US Local Online Video Revenues To Grow

Ofcom could impose restrictions on the conditional access services provided by Top Up TV, the television subscription via digital terrestrial television service.A conditional access service enables a broadcaster to restrict access to content via a digital platform so that it is viewed only by customers with authorisation.Previously the rules requiring a platform operator to provide… Continue reading Ofcom To Impose Conditions On Top Up TV

According to Outsell’s second annual study of nearly 3,000 US news users, one in two use the sites Google, Yahoo!, MSN and AOL once or more each day for news. Internet reading is becoming a habit, especially among the young and the Outsell report shows no reversal of earlier trends away from print and broadcast… Continue reading US News Users Turning To Online