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A new report from Borrell Associates, The New Frontier: Local Online Video Advertising, US local online video advertising will grow from $161 million in 2006 to $371 million this year. Borrell predicts that in five years local online video advertising will account for more than one third of all local online advertising in the US.… Continue reading US Local Online Video Revenues To Grow

According to Outsell’s second annual study of nearly 3,000 US news users, one in two use the sites Google, Yahoo!, MSN and AOL once or more each day for news. Internet reading is becoming a habit, especially among the young and the Outsell report shows no reversal of earlier trends away from print and broadcast… Continue reading US News Users Turning To Online

Mobile advertising is set to take off in 2007, according to the US-based Mobile Marketing Association. Speaking at the GSM World Congress, Laura Marriot, executive director of the Mobile Marketing Association, said: “Previously, there were not enough of the right phones and fast networks to support good advertising.” However, according to Marriot that could all… Continue reading Mobile Advertising To Take Off In 2007

More than 5.3 million adults on average tuned in to see Arsenal’s gripping extra time victory away to Bolton last night, giving BBC One a 24.7% viewing share between 8pm and 10pm.As the Gunners shot into the last 16 of the FA Cup, 4.6 million adults on average watched Russell Brand host the Brit Awards,… Continue reading Arsenal Triumph Over Brits

BBC Worldwide has appointed Garth Ancier, former senior executive of Fox, NBC and CNN, to the newly created post of president of its US division.He will be responsible for all of BBC Worldwide’s US activity, including its DVD sales business. He will report to chief executive of BBC Worldwide, John Smith.In addition, Ancier will oversee… Continue reading BBC Worldwide Appoints US Head

Reed Elsevier’s revenues were up 4% in 2006, to £5.3 million, driven by a 10% increase in digital revenues. Organic revenue growth was 5% despite the weak education markets. Organic adjusted operating profit was 8%, reflecting underlying margin improvement across the rest of the business. Overall operating margin was up 0.3% points at reported exchange… Continue reading Reed Elsevier Revenues Up 4% In 2006

BSkyB’s movie channels are to be reorganised into genres, with the film channels being split into two separate subscription packages.Currently called Sky Movies 1 to 10 and Sky Cinema 1 and 2, they will be split into two separate subscription packages along genre lines for the first time, with comedy, family classics and modern greats… Continue reading BSkyB Makes Movie And Broadband Announcements

IPC Media’s What’s On TV magazine retained the top spot in its sector, despite a 4.3% year on year drop in circulation.According to today’s ABC concurrent release for July to December 2006, the TV listings title now holds a figure of more than 1.4 million issues, down 65,327 year on year and almost 5% period… Continue reading ABC Results Jul-Dec 2006:Soap Mags Boost Circulation Whilst What’s On TV Retains Top TV Spot

Western Europe and North America continue to lead the digital satellite pay-TV market in subscribers and revenue, but the fastest growth over the next several years will come from other areas, especially Asia, according to a new report from In-Stat. Key satellite market trends include consolidation in established markets, interactivity, HD, launches, and bundling, the… Continue reading Rapid Growth For Digital Satellite TV In Asia

TV listing and shopping magazines have the greatest circulation totals in the UK, according to today’s consumer magazine July to December 2006 concurrent release from the ABC.Sky’s subscriber magazine, which has now been taken over by News International’s News Magazines division (see News International Company Scoops Sky Mag Contract), has a total circulation of more… Continue reading ABC Results Jul-Dec 2006: TV Listings On Top Whilst Digital Only Mag A Success