More Industry News articles

Ofcom has given ITV1 the go-ahead to cut the amount of children’s shows it broadcasts this year from around eight hours on average to about five hours per week.The five hours each week are not subject to scheduling restrictions, and ITV1 does not need to run the programmes in its traditional afternoon weekday slot. A… Continue reading Ofcom Gives Green Light To Less Kids TV For ITV1

The WorldDMB Forum has hit back at comments made by European telecoms commissioner Viviane Reding that mobile broadcasters should use the digital video broadcasting-handheld (DVB-H) standard rather than DAB/digital multimedia broadcasting (DMB).The European Mobile Broadcasting Council (EMBC) last week published a report which called on the industry to adopt a single technological standard, with Reding… Continue reading Mobile Broadcasting Body Hits Out At EC Commissioner

US marketers will continue to shift their spending into online advertising in 2007, according to a new report from eMarketer. Despite this, adds eMarketer, growth in US online ad spending will be lower than it has been for three years, dropping from annual rates of over 30%to just under 19% in 2007 for a total… Continue reading US Marketers Will Continue To Move Online

New research from Informa Telecoms & Media shows that 29% of TV homes in the Asia Pacific region will receive digital signals in 2012, up from just 6% in 2006. The 11th edition of Informa’s Asia Pacific TV report shows that China will overtake Japan as the biggest digital market during 2007 and will account… Continue reading Asia-Pacific Digital TV Households To Increase

The recent Simultaneous Media Survey, conducted for the Retail Advertising and Marketing Association by BIGresearch, showed that consumers in the US were most motivated to begin an online search after viewing ads in magazines (47%), with ads on TV (42.8%) and reading articles (43.7%), also scoring highly. The survey also showed that women were more… Continue reading Search Motivations Of US Consumers

The UK could lose between £4.1 billion and £15.6 billion in private and social value if high definition channels on the Freeview platform are not developed, according to research for the BBC. Consultant Indepen said the loss included the cost to viewers in switching to other platforms to get HD as well as the impact… Continue reading UK To Lose Billions If HD Channels On Freeview Not Developed

National TV networks and local broadcasters are increasing their use of addressable advertising products, and are also expanding their plans for addressable advertising on their internet portals, according to new research from In-Stat. In-Stat said that with the explosion of video, especially broadcast TV programming, flooding onto the internet, national networks and local broadcasters have… Continue reading Addressable Advertising To See Growth

The market value for massively multiplayer online games in the West hit $1bn for the first time in 2006, according to a new report from Screen Digest. Screen Digest says that the North American subscription market was worth $576m, while Europe was worth $299m. Subscription services dominate in the West, accounting for 87% of the… Continue reading Multiplayer Online Games Market Sees Value Grow

It was a good night for ITV1 last night, with a Hollywood movie, soaps and a cop-based drama all bagging healthy audiences.As is only to be expected, Emmerdale and Coronation Street drew the biggest audiences of the evening, with peaks of 8 million adults and 9.8 million adults respectively.Emmerdale, on at 7pm, saw Daz’s birthday… Continue reading Strong Night For ITV1

ITV is making further inroads into becoming a broadcaster to be proud of, according to Simon Shaps, director of television, who was unveiling the ITV1 spring/summer programme commissions in London this afternoon.With four new commissions over different genres, Shaps stated that the broadcaster’s flagship channel would have more original and first run shows than ever… Continue reading ITV1 Spring/Summer Schedule Makes Inroads Into Shaps’ Masterplan