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The Advertising Standards Authority has banned two BSkyB adverts after it ruled that the broadcaster’s commercials misleadingly implied that all terrestrial TV signals would cease following digital switchover.The first of the ads, within a four-page wraparound, stated: “Don’t worry that your terrestrial TV signal is being switched off. We’ve got it covered.” Inside was the… Continue reading ASA Bans Sky’s “Misleading” Ads

Consumers will soon be able to receive some of BSkyB’s most popular programmes through a conventional rooftop aerial and digital terrestrial television box for a monthly subscription fee, after the company today announced that it is developing plans for the launch of such a service.In a bid to lure customers away from free-to-air TV towards… Continue reading New Sky Service To Lure Consumers From Free TV

This morning saw the launch of the Virgin Media brand, as the great and the good of the media world braved the snow and ice to hear what Sir Richard Branson and pals had to offer.Virgin Media’s new television channel Virgin Central, which it has branded “revolutionary”, combines ordinary television channel choice with TV-on-demand.Having struck… Continue reading Virgin Media Launches Today

The total number of US TV households is expected grow 47% by the year 2050, from 111.4 million to 163.7 million, according to estimates released today by Nielsen Media Research in its annual report Projected Estimates of TV Households and Persons 2008 to 2050. The report also includes projected estimates for African-American, Hispanic and, for… Continue reading US TV Households To Grow 47%

Virgin Media is to launch a home media package targeting households that are willing to spend more than £1,000 per year on a combination of products.According to a report in the Guardian, customers will be able to get a top of the range digital TV service, home phone and broadband package for £85 a month.Virgin… Continue reading Virgin Media To Target The Affluent

New research from Leichtman Research Group (LRG) found that 4% of all adults over age 18 in the United States watch video online at home daily and an additional 14% at least once a week. LRG said that by comparison, 93% of adults spend at least one hour a day, on average, watching TV. While… Continue reading US Adults Watching More Online Video

A travel sized edition of woman’s monthly magazine In Style is set to launch from its April issue, which is on sale at the beginning of March.IPC SouthBank has announced that the smaller format of the fashion and style title will be sold exclusively in WHSmith Travel outlets in railway stations and airports.Publishing director Kirsten… Continue reading In Style Adds New Format

Communications giant BT has seen its revenue rise 5% to £5,126 million, with continued strong growth in new wave revenue more than offsetting the decline in traditional revenue, according to the company’s Q3 results. Earnings before interest, taxes, depreciation and amortisation before specific items and leaver costs grew by 2.5%, the fourth consecutive quarter of… Continue reading BT Sees 5% Revenue Rise In Q3

England’s dismal 1-0 defeat in a friendly against Spain drew 6.3 million adult viewers to BBC One last night, with 28.6% of the adult television viewing population seeing a woeful performance from McClaren’s men.The return of entrepreneurial business reality show, Dragon’s Den, attracted an audience of almost three million, giving BBC Two a 12.8% share,… Continue reading Dismal Defeat Boosts BBC One

The BBC has shortlisted three media agencies to take forward to the next stage of its media planning and buying selection process which began in October 2006.Mediaedge:cia, MPG, and Zenith Optimedia are the three agencies shortlisted by the Corporation.The process is part of a formal review of the BBC’s media planning and buying account, a… Continue reading BBC Shortlists Three Agencies For Planning And Buying