Competition between the Capital’s freesheets, thelondonpaper and London Lite, took a nasty turn today, with Associated Newspapers calling News International “totally irresponsible” for increasing its print run of thelondonpaper by 100,000 copies.The Evening Standard‘s owner has claimed that the extra copies are littering the capital, and has also launched a print ad campaign complaining about… Continue reading Freesheet War Hots Up
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A second stand-alone digital magazine is set to come onto the UK market in March, with NatMags launching an online weekly fashion and entertainment product for teen girls, under the name Project Celia.According to reports in the trade press, the digital only magazine could use CosmoGirl! branding.After discussions with Dennis Publishing, who launched online mag… Continue reading New Online Mag To Launch In March
Clear Channel Outdoor UK has just released the results of new research carried out for T-Mobile and Taxi Media into the UK’s largest ever taxi advertising campaign.A media first of 690 pink liveried taxis in London and Birmingham, running 24 creative executions, led to the campaign delivering the highest advertising awareness figures of any previous… Continue reading Largest Ever Taxi Campaign Yields Research Results
ITV has announced that Sir James Crosby is to be appointed as senior independent director and chairman of the nomination committee of the board. Crosby, 50, replaces Sir George Russell and will serve as an independent representative for shareholders to contact. Sir George Russell, deputy chairman, said: “I am very pleased that James has accepted… Continue reading New Senior Independent Director For ITV
A new report from eMarketer shows that the US remains the single largest internet market in the world with 181.9 million internet users in 2006, although China is likely to take the lead before the decade is out. Ben Macklin, eMarketer senior analyst and the author of the new Worldwide Internet Users: 2005-2011 report, said:… Continue reading US Remains Largest Internet Market In The World
Virgin Media has today announced a content programming deal with HBO, including smash-hit series like The Sopranos, Six Feet Under and Entourage.The deal marks HBO’s first entry into the UK market place. At least 50 hours of premium programming will be available upon full roll-out, through Virgin Media’s TV-on-demand service.The HBO subscription service will be… Continue reading HBO Launches On Virgin Media VOD Service
Two thirds of US internet users watch television whilst surfing the net, according to a new report from eMarketer. As consumers become flooded with more media, they are finding ways to make room for it rather than letting some of it go, says the online market research company. Though teens are more likely to do… Continue reading US Internet Users Watch TV Whilst Online
Emap Performance, Emap’s consumer division, is launching three branded video-on-demand services for film, motorbike and golf enthusiasts.It has appointed Arts Alliance Media (AAM) to enable users to download a wide selection of films and programming ranging from major movies to bespoke golf tutorials. AAM’s video on demand network, Vizumi, will power the service on the… Continue reading Emap Launches Branded VOD Service
The IPA has expressed its disappointment at a proposed parliamentary bill that would ban all advertising of high fat, salt and sugar food and drink, regardless of the viewing audience, saying it would be “disproportionate and contrary”.The bill, which has been introduced to the House of Lords by Labour peer Baronness Thornton, will be debated… Continue reading New Junk Food Ad Ban Bill “Unnecessary”, Says IPA
Lost‘s return to Sky One brought an average audience of more than 1.1 million adult viewers to the channel last night, up slightly than before the Christmas break where its viewing figure sat at around one million.The programme gave the station a 7% audience share on Sunday evening, following on from the 3.3% share that… Continue reading Lost’s Audience Still Out At Sea On Sky One
