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The UK economy is predicted to grow by 2.8% this year, driven mainly by consumer spending and investments, according to a new forecast from the National Institute of Economic and Social Research (NIESR). The NIESR adds that after rising in 2005 by 1.4%, the slowest pace since 1992, personal consumption increased by 1.9% in 2006… Continue reading UK Economy Predicted To Grow 2.8%

The latest advertising forecast from Merrill Lynch estimates 5.0% UK advertising growth in 2007, higher than the UK forecasts from both Aegis and Zenith. The financial analyst forecasts 3.6% global advertising growth in 2007, comprising 4.3% Western European growth, 4.0% Latin American growth, 5.0% Asia Pacific growth and 2.9% US growth. This is lower than… Continue reading 5.0% Ad Growth Forecast For UK In 2007

GMG Radio is to rebrand its newly acquired Saga stations as Smooth Radio in the middle of March, taking its number of Smooth stations to six.GMG acquired the three Saga stations in December 2006 (see Saga For Guardian Media Group), although the acquisition was only formally completed this week.As part of the March rebrand, the… Continue reading GMG’s Saga Stations Go Smooth

Waking The Dead once again managed to lure more than 6.5 million adult viewers to BBC One, with part two of the ‘Mask Of Sanity’ story line giving the channel a 27.4% audience share.The conclusion of the two-part drama Trial And Retribution on ITV1 put up a good fight, taking a 23.5% share. Around 5.3… Continue reading All Eyes On BBC One’s Waking The Dead

Emap is apparently in serious discussions with Channel 4 about joining the 4Radio bid for the second national digital multiplex.According to reports in the trade press, Emap is expected to announce plans to attach one of its magazine titles to the bid.In December it was rumoured that 4Radio might join with UBC Media and UTV… Continue reading Emap Could Join 4Radio Second Multiplex Bid

Satellite broadcaster BSkyB is predicted to announce this week that it has a total of 8.5 million subscribers in the UK, up by around 200,000 for its Q2 results.The broadcaster releases its results on Wednesday and it is expected that a new total will indicate the company is well on the way to its 2010… Continue reading BSkyB On Target To Hit 8.5 Million Subs By 2010

GCap Media has announced that it has renewed Johnny Vaughan’s contract to host Capital Radio London’s Breakfast Show in an exclusive three year deal.Johnny has been presenting the Capital Radio breakfast show since April 2004, taking over from Chris Tarrant.At the last RAJARs, released in October, Capital Radio remained London’s top breakfast station, with over… Continue reading Johnny Vaughan Signs New Capital Contract

The impact of online video advertising varies widely, depending on whether the ad quickly reinforces the brand and differentiates from its competitors, according to the latest research analysis by Dynamic Logic.Based on results from 108 different video campaigns, the survey measured changes in consumer attitudes for several different brands and products, including entertainment, FMCG and… Continue reading Research Reveals Key To Effective Online Video Ads

The number of mobile phone users accessing the internet on their handsets continued to grow during the last quarter of 2006, according to figures announced today by the Mobile Data Association (MDA).An overall total of 45.6 million unique users were recorded as having used their phones for downloads and browsing the mobile internet in the… Continue reading Mobile Internet User Numbers Grow

IPC Media has appointed Andy Cowles, currently creative director, to the role of editorial development director.Cowles will take up his post on February 12 and will work closely with the IPC Media board and publishing and editorial teams on the strategic development of new magazine and online concepts, as well as on the re-development of… Continue reading IPC Appoints New Editorial Development Director