Chrysalis Radio’s Heart 106.2 FM is to launch a campaign for its sister-station, LBC97.3 FM, marking the first ever cross-promotion of stations within the Chrysalis Group.On 26 February 2007, Chrysalis will launch its cross-promotional strategy with a campaign for LBC 97.3 FM on Heart 106.2, supported by press and viral.The creative for the radio campaign… Continue reading Chrysalis Radio Launches First Ever Cross-Station Promotion
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Digital Outdoor revenues closed in on £10 million in the final quarter of last year, with total revenues reaching a record £257 million, according to the Outdoor Advertising Association.The total was up by more than 7% year on year for the quarter, attributed mainly to an increase in spending by entertainment and retail clients.In the… Continue reading Outdoor Records Record Revenues
Communications regulator Ofcom has said that it is appropriate and necessary to adopt restrictions intended to significantly reduce the exposure of children under 16 to HFSS advertising.The watchdog has now completed its review of the long-running debate on the television advertising of junk food to kids, and will now begin to phase in the scheduling… Continue reading Ofcom To Phase In HFSS Restrictions
Brian Sullivan, Sky customer group managing director, has said that HDTV can expect a bright future, with customers now more willing to replace their old TV sets. Sullivan, speaking at Broadcast‘s HD Here And Now conference, said that Sky had predicted there would be 10 million HD TV sets in the UK by 2010 but… Continue reading HDTV Looks Set For Growth
The BBC Trust has put off making a decision on whether to allow adverts on the BBC’s international website until later this Spring.In a statement, the Trust said: “For the BBC to meet its purpose internationally, it must invest more online. It cannot use the licence fee for this purpose.“One option is to carry advertising… Continue reading BBC Trust Defers Online Ad Decision
A new report from Adams Media Research forecasts that annual consumer spending on downloads of movies and TV will top $4 billion in 2011. The market researcher says that video downloads will grow gradually as internet TV devices gain increasing acceptance amongst consumers, with Tom Adams, Adams Media Research president, saying: “The internet is going… Continue reading Consumer Spending On Movie & TV Downloads To Increase
BBC Staff, together with a group of MPs, have written a letter to the BBC Trust urging it to reject proposed advertising on its BBC.com international website.The letter, published today in national newspapers, was signed by 10 MPs and follows an Early Day Motion submitted by Labour MP Austin Mitchell.The MPs are concerned that hosting… Continue reading MPs And Staff Say No To BBC Web Ads
Sir Martin Sorrell, head of WPP, has said that those in charge of running media companies should make sure that they keep up with the shift in power taking place in the media industry.Sorrell, speaking yesterday at a Chrysalis event, said that media owners need to get their heads around the fact that profitability will… Continue reading Sorrell: Media Owners need To Keep Pace With Change
The increasing power of digital media and the new ways in which consumers use the media to communicate are central to the future of the industry, according to Sir Martin Sorrell, CEO of WPP. Sorrell, speaking to LBC’s Nick Ferrari at a Chrysalis event, said that a significant shift is taking place which will see… Continue reading Sorrell: New Media Central To Future Of Industry
Five has replaced Nick Thorogood, controller of its digital channels Five Life and Five US, with Hannah Barnes, currently managing editor of Sky One, Two and three.In his role as director of programming, Barnes will oversee Five’s digital channels, Five Life and Five US, which were both launched last October (see Five To Launch Two… Continue reading Five Digital Controller Replaced
