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A new report from the Interactive Advertising Bureau (IAB) has just been published which focuses on the in-game advertising market. The report makes clear that one of the hurdles faced by in-game advertising is the lack of research to prove its efficacy. The IAB says that almost all of the experts it spoke to when… Continue reading New Report Focuses On In-Game Advertising

Friday night saw the screening of new one-off drama A Class Apart, starring Jessie Wallace (Eastenders’ Kat Slater) as a single mum battling to get her 11-year-old son the education he deserved.On BBC One at 8.30pm, the show attracted a peak audience of 6.1 million adults (a 28.3% share) and had an average audience of… Continue reading BBC One A Class Apart

The BBC is launching a new magazine based on its Sunday morning television programme, Countryfile.The forthcoming title, called BBC Countryfile, is set to launch in October, and will be closely linked with the BBC One stalwart, which has broadcast more than 900 episodes.Produced by its BBC Bristol Magazines unit, the 132-page full-colour glossy magazine will… Continue reading Countryfile Spawns Spin-Off Magazine

Each week, NewsLine brings you a round-up of the latest news from the City affecting the media industry.This week saw Google buy video game advertising company Adscape, with Google saying: “As more and more people spend time playing video games, we think we can create opportunities for advertisers to reach their target audiences while maintaining… Continue reading Media In The City

Two Quiz Call Programmes on Five have been found guilty of breaching the broadcasting code by Ofcom, with the regulator expressing “serious concerns” over the rapidly expanding list of complaints regarding phone-in quiz shows.An episode of Quiz Call in September last year was censured after a presenter described a “difficult mathematics” game as “easy”. Ofcom… Continue reading Breach Of Broadcast Code Adds To Phone-In Scandal

Smooth Radio launched early this morning, officially replacing the Saga Radio and Smooth FM brands.Smooth 102.2 is set to target the more mature adult listener with a mix of music from the past five decades and today, combined with a selection of experienced presenters.The station can be listened to online at www.smoothradio.com with variations in… Continue reading Smooth Transition For New Radio Transmission

ITV has announced that ITV1’s net advertising revenue (NAR) was £1.2 million in 2006, down from £1.4 million in 2005. In a financial statement released today, ITV said that its 2006 share of total ITV1 net advertising revenues (NAR) represented 59% of the company’s total revenues before disposed businesses (2005 68%). The broadcaster added that… Continue reading ITV1 Net Ad Revenue Declines

Imagine Publishing is to invest over £1.5 million this year as it seeks to develop its digital brands.Imagine currently publishes 20 magazines and operates 20 websites across the video game, home computing and digital photography/video markets.Over the coming year the publisher is set to develop its existing websites for its key magazines, including Digital Photographer,… Continue reading Imagine To Develop Digital Brands

The BBC Trust has asked that the BBC’s next editorial compliance report sets out procedures to ensure that problems such as those encountered with the Blue Peter faked-winner scandal are not repeated.The BBC executive board is required by the trust to submit an editorial compliance report twice yearly, with the first one due in May.At… Continue reading BBC Trust Emphasises Editorial Guidelines

A scheduling shake up at BBC Radio 2 will see Mark Radcliffe and Stuart Maconie present a nightly prime time slot in April, according to reports on MediaGuardian.co.uk.The report suggests that the programming shuffle will see specialist shows pushed to the margins of the station’s schedule, which also sees the legendary Steve Lamacq with a… Continue reading Scheduling Shake Up At BBC Radio 2