Virgin Media has been confirmed as the sponsor of the next series of reality behemoth Big Brother, taking over the reigns from Carphone Warehouse who dropped their deal following the allegedly racist bullying row (see Carphone Warehouse Hangs Up On Big Brother).Sir Richard’s company will promote its Virgin Mobile brand through the multi-channel sponsorship, with… Continue reading Branson Secures Big Brother Sponsorship
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A large part of US video game usage is taking place when people would traditionally be watching television, according to a new report from Nielsen.The State of the Console report shows that penetration of video game consoles in the US grew nearly 19% during the fourth quarter of 2006, with consoles now in more than… Continue reading US Console Usage Mirrors TV Peak Times
The Broadcast Committee of Advertising Practice has proposed new regulations that could signal the end of noisy television advertising.BCAP is set to launch a consultation with broadcasters, advertisers and the public to examine whether to introduce a standard means of monitoring the sound levels of ads.Broadcasters are not allowed to raise the volume of broadcasts… Continue reading Noisy Ads Could Be A Distant Whisper
Former Radio 1 presenter Lynn Parsons has signed for Smooth Radio’s London station, along with Mike Allen of LBC.Parson’s will present the four-hour evening slot between 8pm and midnight, Friday to Sunday, whilst Allen will be on air at the same time on Monday to Thursday.Parson’s has previously worked at Radio 1, Capital Radio, Virgin… Continue reading Smooth Radio Gets Two More DJs
Chrysalis has released interim results for the six months to 28 February 2007, stating that Chrysalis Radio is expected to show a decline in revenues. In a trading update released today, Chrysalis said that owing to the challenging UK radio advertising market, its radio division is expected to show a decline of around 9% for… Continue reading Chrysalis Radio Expects Decline In Revenues
Independent News & Media (INM) recorded revenues of €1.6 million, up 1.5% on 2005, with this reflecting underlying revenue growth in excess of 5% for both advertising and circulation within the publishing division. However, the company saw its profits after tax fall by 13.4% to €198.4 million. INM said that revenue gained from the €62.7… Continue reading Independent News & Media Records Revenue Increase
Online research firm eMarketer estimates that online ad spending will reach $36.5 billion in 2011. Emarketer says that at varying points over the next three years, Forrester Research, JupiterResearch, Oppenheimer, PricewaterhouseCoopersn and Borrell Associates actually see positive growth slipping into single digits for the first time since the dawn of internet advertising in the 1990s.… Continue reading Online Adspend To Increase
The European Interactive Advertising Association (EIAA) has published new research showing that 37% of European wireless users regularly visit social networking sites, a third create and share their own content and 33% of wireless users contribute reviews and ratings to websites. The EIAA Mediascope Europe Study, conducted by Synovate, explores the trends and usage patterns… Continue reading Habits Of Wireless Internet Users Revealed
Football was the name of the game last night, with BBC One screening the FA Cup quarter-final replay between Tottenham Hotspur and Chelsea.A peak of 6.4 million adults watched the climactic scenes unfold, as an ineffective Tottenham team rued letting slip a 3-1 lead from the first match, losing 2-1 in the replay.Chelsea, plaything to… Continue reading Soaps Triumph Over Soccer
CBS Outdoor has poached Anthony Waithe as head of research from rival Titan Outdoor. Waithe will report to Steve Cox, CBS Outdoor’s strategic planning director, and will lead a four-strong research team to deliver detailed audience research to support the sales division.Waithe will also be tasked with delivering research insights that highlight the role of… Continue reading Titan Head Of Research Jumps Ship To CBS Outdoor
