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The number of IPTV households is forecast to grow from 5.8 million homes globally in 2006 to over 80 million in 2011, according to a new report from Strategy Analytics. The technology research firm says that penetration of pay TV subscribers within this larger group of connected IPTV households will reach 51% by the end… Continue reading IPTV Households To Grow To Over 80 Million

The IPA has expressed its disappointment at a proposed parliamentary bill that would ban all advertising of high fat, salt and sugar food and drink, regardless of the viewing audience, saying it would be “disproportionate and contrary”.The bill, which has been introduced to the House of Lords by Labour peer Baronness Thornton, will be debated… Continue reading New Junk Food Ad Ban Bill “Unnecessary”, Says IPA

Lost‘s return to Sky One brought an average audience of more than 1.1 million adult viewers to the channel last night, up slightly than before the Christmas break where its viewing figure sat at around one million.The programme gave the station a 7% audience share on Sunday evening, following on from the 3.3% share that… Continue reading Lost’s Audience Still Out At Sea On Sky One

Chrysalis, owner of Galaxy and Heart, has confirmed that it is to carry out a strategic review which could lead to a demerger of its radio and music businesses.NewsLine reported last week that Chris Wright, the company’s founder and 26% majority shareholder, is coming round to a suggestion put forward by Schroder, the group’s second… Continue reading Chrysalis Confirms Strategic Review

The BBC has announced the next phase of its digital radio transmitter network, confirming the location of its next nine transmitters.The transmitters will be provided by Arqiva, and the BBC hopes that they will be on-air by the end of April.Two of the new DAB enabled transmitters are already radiating the BBC’s services, having been… Continue reading BBC Announces Next Phase Of Digital Radio Roll-Out

Anthony Noguera, editor-in-chief of Emap’s Arena, Arena Homme Plus and Zoo, has been announced as the new editor-in-chief of FHM, replacing Ross Brown with immediate effect.Brown has left the magazine after 10 years as editor, with Emap saying he is to “pursue other opportunities”.Noguera will have day-to-day responsibility for FHM‘s editorial activities across print, mobile… Continue reading Noguera Announced As New FHM Editor-In-Chief

Another chapter in the Branson Vs Murdoch saga has unfolded, with BSkyB challenging Virgin Media to sign a new deal to continue to carry its basic portfolio of channels across the cable network, reflecting “the proposed new terms and considerable value of its basic channels”.Sky launched adverts on channels such as Sky One last night.… Continue reading Branson Vs Murdoch: Round Three

Martina King has been appointed chairman of the Radio Advertising Bureau (RAB), and will also take on a role as non-executive director of RadioCentre.King began her career with sales roles at the Observer and the Guardian. She then moved into commercial radio where she spent 6 years heading Capital Radio.She had a brief spell as… Continue reading Martina King Appointed RAB Chairman

Virgin Media is launching a national outdoor advertising campaign for its new broadband service.BlowUP media will supply a campaign of 11 of the sites across the major cities of the UK.Virgin Media says that this will be the first multi-production outdoor campaign on such a scale and time frame, with three separate ads used through… Continue reading Virgin Media Launches Broadband Outdoor Ad Campaign

North American advertisers spent $9.4 billion on search engine marketing (SEM) in 2006, a 62% increase over 2005 spending, according to an annual industry survey conducted by the Search Engine Marketing Professional Organization (SEMPO). SEMPO researchers also estimate SEM spending to double by 2011, at an aggregate spending total of $18.6 billion. Kevin Lee, member… Continue reading US Advertisers Increase Spending On Search Engine Marketing