More Industry News articles

Several forecasts have been made estimating the extent of growth in the UK advertising market in 2007, with online predicted to be the area seeing the greatest increases. According to a report from ZenithOptimedia, UK advertising growth is expected to rise 3.1% in 2007, a downgrade from its original expectation of 4.2%. ZenithOptimedia says that… Continue reading UK Advertising Growth Forecasts 2007

CBS Outdoor has won £13.5 million worth of business from Titan Outdoor following a series of advertising contract wins, including a five-year contract with train operating company Northern Rail.CBS Outdoor, which was recently rebranded from Viacom Outdoor (see Viacom Outdoor To Rebrand In New Year), will from next week market and manage advertising sites at… Continue reading CBS Outdoor Takes Rail Business From Titan

BT Vision has hired Paul Ridsdale, formerly head of marketing for Sky Sports, as senior marketing manager, sports advertising and sponsorship.Ridsdale will be responsible for marketing activities across all BT Vision’s sport programming. He will report to James Soames, BT Vision’s head of customer acquisition.BT Vision will launch its new sports service this summer. Following… Continue reading BT Vision Hires Sky Sports Marketing Boss

A new report from GroupM says that as little as 2% of TV advertising revenues ‘disappear’ from the market because of the Contract Rights Renewal (CRR) mechanism.The report is the first time that an estimate has been made for the amount of money lost under CRR.According to the report, the majority of the money which… Continue reading 2% Of TV Ad Revenues ‘Disappear’ From The Market Because Of CRR

Virgin Radio Breakfast Show DJ Christian O’Connell has launched the station’s latest promotion, its first of 2007.Every day for five weeks listeners of the Christian O’Connell Breakfast Show will have one of their January bills paid for by the commercial pop and rock radio station.The ‘Pay Your Bills’ promotion is intended to engage existing listeners… Continue reading Virgin Radio Launches New Promotion

Fru Hazlitt has resigned as chief executive of SMG’s radio business, to be replaced by Paul Jackson, currently Virgin Radio’s programme director.Hazlitt will step down immediately and Jackson, who held the position in an acting capacity for much of 2005, will assume the role on a permanent basis, joining the SMG executive management team.Hazlitt joined… Continue reading Fru Hazlitt Resigns As SMG Radio Chief Executive

EMarketer has released key predictions for what 2007 has in store for the US media, with online being the main focus of its look at the year ahead. EMarketer predicts that total US spending will reach at least $19.5 billion in 2007, 19% more than total spending in 2006. Although eMarketer points out that this… Continue reading Key Predictions For 2007

IPC Media has revealed its biggest magazine launch ever, Look, in a joint venture with Groupe Marie Claire.The venture is set to make its way into the women’s weekly market with the backing of an £18 million investment over the next two years as well as a major retail and advertising campaign.It was rumoured late… Continue reading IPC Media Looks To New Women’s Weekly

Celebrity Big Brother suffered a tough weekend, failing to outperform its singing contest rivals and losing the battle to keep contestants in the house.Friday night’s programme was watched on average by more than 3.4 million adults, a dip of more than one million viewers from Thursday’s show, giving Channel 4 a 15% audience share. Soapstar… Continue reading Celebrity Big Brother Struggles To Hold On To Viewers

A new survey has revealed that 63% of UK adults would rather watch on-demand television programmes on their sets, via a broadband connection, than their traditional TV viewing schedule.The Tiscali TV Trends Report 2007 report found that of those who already view on-demand content, 42% actually watching less TV as a result, while 41% view… Continue reading UK Adults Prefer On-Demand To Traditional TV Viewing