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A new report from Forrester Research reveals that a growing number of consumers are moving from voice-only mobile services to other activities, paving the way for a viable audience for mobile marketing. The Forrester data shows that 35% of US households that own a mobile phone currently engage in text messaging and 11% access the… Continue reading US Consumers Ready For Mobile Marketing

The introduction of the new London freesheets was the most important media event of 2006, according to MediaTel NewsLine’s first End of Year Poll.The battle between the new free titles in the summer (see Lunchtime News War Starts Today), proved to be the most significant media event of the year according to NewsLine readers, taking… Continue reading London Freesheet Battle Was Most Significant Media Event Of 2006

EMarketer has released key predictions for what 2007 has in store for the US media, with online being the main focus of its look at the year ahead. EMarketer predicts that total US spending will reach at least $19.5 billion in 2007, 19% more than total spending in 2006. Although eMarketer points out that this… Continue reading Key Predictions For 2007

Fru Hazlitt has resigned as the chief executive of SMG’s radio business, and will be replaced by Paul Jackson, currently Virgin Radio’s programme director, with immediate effect. Hazlitt joined SMG in August 2005 as chief executive of Radio from Yahoo! UK and Ireland, where she was managing director. Jackson was regional programme director for Capital… Continue reading Fru Hazlitt Resigns As SMG Radio Chief Executive

The Daily Record is change its afternoon edition, Record PM, which launched last September, into a free newspaper later this month.The Daily Record will also extend distribution of Record PM to Aberdeen and Dundee, as well as the established areas of Glasgow and Edinburgh.The total target number of copies distributed in all four cities is… Continue reading Daily Record To Launch Free Paper

The UK (-1.88%); Germany (-1.03%); and Japan (-0.69%) each experienced a drop in the number of active home internet users in November over the previous month, according to data from Nielsen//NetRatings. Gains in the 10 countries tracked come to 6.1 million active home users, a 1.88 percent increase from October. The largest increases occurred in… Continue reading Global Home Internet User Numbers

There will be 157 million US Internet video users in 2010, up from 107.7 million this year, according to a new report from eMarketer. The Internet Video Audience report analyses not only who’s watching video content online, but also what they watch and how they watch it. The report says that after virtually controlling video… Continue reading US Internet Video Users To Reach 157 Million

Tomorrow’s consumers will be increasingly hard to reach over the next ten years so agencies will need to re-invent themselves to adapt, according to the new IPA report The Future of Advertising and Agencies: A 10 Year Perspective.The IPA has teamed up with the Future Foundation, a global strategic consultancy and think tank, to produce… Continue reading UK Ad Agencies Must Re-invent Themselves

Celebrity Big Brother dropped more than one-and-a-half million viewers on its second night, with footage of the celebrities’ first night in the house netting an average audience of around 4.6 million adults.Channel 4 took a 20.7% viewing share in the timeslot, whilst Just The Two Of Us on BBC One took an 18.5% share and… Continue reading Celeb BB Drops More Than 1.5 Million Viewers On Second Night

Government officials are expected to begin the search for a new chairman of the BBC this week after the departure of Michael Grade to ITV.According to a report in today’s Guardian, advertisements will appear in the Sunday Times and in Monday’s MediaGuardian section stressing the need for the new chairman to cope with the pressures… Continue reading BBC Begins Search For New Chairman