More Industry News articles

Emap and Chrysalis are in discussions over sharing their programming across their two dance music networks, Kiss and Galaxy, in an effort to challenge the BBC for younger listeners.Kiss and Galaxy already share the Sunday dance and R&B chart, the Fresh 40, which launched on the stations last year.Chrysalis Radio group head of programming, Pete… Continue reading Emap And Chrysalis To Share Programming

Martina King has been appointed chairman of the Radio Advertising Bureau (RAB), and will also take on a role as non-executive director of RadioCentre.King began her career with sales roles at the Observer and the Guardian. She then moved into commercial radio where she spent 6 years heading Capital Radio.She had a brief spell as… Continue reading Martina King Appointed RAB Chairman

Virgin Media is launching a national outdoor advertising campaign for its new broadband service.BlowUP media will supply a campaign of 11 of the sites across the major cities of the UK.Virgin Media says that this will be the first multi-production outdoor campaign on such a scale and time frame, with three separate ads used through… Continue reading Virgin Media Launches Broadband Outdoor Ad Campaign

North American advertisers spent $9.4 billion on search engine marketing (SEM) in 2006, a 62% increase over 2005 spending, according to an annual industry survey conducted by the Search Engine Marketing Professional Organization (SEMPO). SEMPO researchers also estimate SEM spending to double by 2011, at an aggregate spending total of $18.6 billion. Kevin Lee, member… Continue reading US Advertisers Increase Spending On Search Engine Marketing

A new report from Informa Telecoms & Media forecasts that there will be 151 million HDTV homes worldwide by the end of 2011 – more than three times the number at the end of 2006. Adam Thomas, the report’s author, said: “The public has really taken to high-definition, attracted by falling prices for impressive looking… Continue reading HDTV Could Be In 151 Million Homes Globally By 2011

A travel sized edition of woman’s monthly magazine In Style is set to launch from its April issue, which is on sale at the beginning of March.IPC SouthBank has announced that the smaller format of the fashion and style title will be sold exclusively in WHSmith Travel outlets in railway stations and airports.Publishing director Kirsten… Continue reading In Style Adds New Format

England’s dismal 1-0 defeat in a friendly against Spain drew 6.3 million adult viewers to BBC One last night, with 28.6% of the adult television viewing population seeing a woeful performance from McClaren’s men.The return of entrepreneurial business reality show, Dragon’s Den, attracted an audience of almost three million, giving BBC Two a 12.8% share,… Continue reading Dismal Defeat Boosts BBC One

The BBC has shortlisted three media agencies to take forward to the next stage of its media planning and buying selection process which began in October 2006.Mediaedge:cia, MPG, and Zenith Optimedia are the three agencies shortlisted by the Corporation.The process is part of a formal review of the BBC’s media planning and buying account, a… Continue reading BBC Shortlists Three Agencies For Planning And Buying

The Advertising Standards Authority has banned two BSkyB adverts after it ruled that the broadcaster’s commercials misleadingly implied that all terrestrial TV signals would cease following digital switchover.The first of the ads, within a four-page wraparound, stated: “Don’t worry that your terrestrial TV signal is being switched off. We’ve got it covered.” Inside was the… Continue reading ASA Bans Sky’s “Misleading” Ads

The total number of US TV households is expected grow 47% by the year 2050, from 111.4 million to 163.7 million, according to estimates released today by Nielsen Media Research in its annual report Projected Estimates of TV Households and Persons 2008 to 2050. The report also includes projected estimates for African-American, Hispanic and, for… Continue reading US TV Households To Grow 47%