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More than 6.2 million adults tuned in to Channel 4 last night as the latest bunch of celebrities clambered up the Big Brother staircase and into the lions den.Channel 4 took a 27% viewing share in the timeslot for the start of series five of Celebrity Big Brother, which is set to run for three… Continue reading Bizarre Mix Of Celebs Draws 6.2 Million To C4’s BB

BT has revealed that it will this week break through the ten million broadband connections barrier, exceeding its initial target of five million connections by the end of 2006.That target was set in April 2002 when there were fewer than 150,000 DSL connections. Broadband availability at that time was 66% whereas it is now more… Continue reading BT To Break 10 Million Broadband Connections Barrier

The return of the seminal mid-90s This Life gang for a one-off special ten years on from the original series lured an average of 3.2 million adult viewers to BBC One last night, giving the channel a 14.2% audience share at the time.The once influential drama, set around a group of 20-somethings living together in… Continue reading This Life Less Ordinary

ITV is to launch its online video player on March 31, offering live streaming, access to archive content and a 30-day catch up window.The service will be in competition with the BBC’s iPlayer (see BBC’s iPlayer Plans Criticised By The RadioCentre) and Channel 4’s 4oD service which will give users up to 30 days to… Continue reading ITV To Launch Online Video Player In March

Channel 4 Radio will be the first broadcaster to target its audience via a WiFi network through a deal announced today with The Cloud.To coincide with Celebrity Big Brother, which launches this evening, 4Radio will provide radio programming over The Cloud’s public WiFi network, designed specifically for the PSP, and other compatible mobile devices.Users will… Continue reading 4Radio To Offer Free WiFi Trial

Microsoft Sites ranked as the most-visited web property in the UK in November, followed closely by Google sites, according to new research from comScore Networks. Bob Ivins, managing director of comScore Europe, said: “Clearly, Google and Microsoft are locked in a battle to be the most visited site in the UK. “As expected, due to… Continue reading Top Web Properties For November

In the run up to the analogue switch off, commercial radio bosses are keen to build a “frosty friendship” with the BBC, according to a report in the Guardian.At a meeting between representatives from commercial radio and the BBC it was agreed that an analogue switch off between 2010 and 2015 was feasible, despite some… Continue reading Commercial Radio To Build “Friendship” With BBC

In December, the Chartered Institute of Marketing released the results of its Marketing Trends Survey, which revealed that marketers in the UK expect online and digital marketing to be the area in which marketing spend will increase the fastest, with marketers preparing to up their budgets in this area by 2.7%. The CIM survey showed… Continue reading INSIGHTanalysis: Media Healthcheck – December 2006

The number of unbundled local loops in Western Europe will grow from 10.9 million in June 2006 to 28.6 million by the end of 2007, according to new research from Analysys. The report says that alternative operators will continue to move towards infrastructure-based strategies in order to improve profit margins, which could lead to 24.2… Continue reading Unbundled Local Loops To Reach 28.6 Million In Western Europe

Sky has announced that the total number of Sky+ boxes installed in customers’ homes has broken through 2 million for the first time. The number of Sky+ boxes grew by more than 50% in 2006, which means that Sky is on its way to pass its target of 25% Sky+ penetration in advance of the… Continue reading Sky+ In 2 Million Homes