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Alex Russell has moved from agency MPG to join IPC Southbank as its new group advertising director, responsible for the group’s women’s glossies including Marie Claire, Homes and Gardens, InStyle and Woman and Home.Currently head of press at MPG, Russell previously ran the LVMH portfolio as well as key brands in the motors, finance, entertainment… Continue reading Russell Set To Boost IPC Women’s Weekly Portfolio

Dominic Stead, currently joint managing director at Media Planning Group, has joined InviseoMedia, the in-flight media company as its new CEO. Stead takes over from Andersen Cheng, currently acting CEO at Inviseo Media, and will be responsible for taking the InviseoMedia proportion global and building on the recent deal to supply Ryanair’s fleet with tray-table… Continue reading Stead Leaves MPG

Sky is to launch a large scale marketing campaign to promote a triple-play offering of broadband, TV and telephone.The new package, called See, Speak, Surf, has a £20 connection fee and customers will also have to pay BT line rental of £11 per month.The TV package will include all of Sky’s basic channels, including Sky… Continue reading Sky To Launch Triple Play Bundle

Belinda Beeftink, formerly the director of client services at Telmar, has left the advertising media information service and it is understood that she is set to join the IPA, working on its TouchPoints system.Beeftink, who has been at Telmar for around 14 years, was involved with the launch of TouchPoints at Telmar, and an announcement… Continue reading Beeftink Leaves Telmar For The IPA

David Pemsel has been appointed as ITV’s group marketing director, following the departure of Clare Salmon at the end of last year.Pemsel, who joined ITV in October 2005 as marketing director, will be responsible for ITV’s overall marketing strategy including on and off-air marketing for the broadcaster’s branded channels, trade marketing, media planning and programme… Continue reading New Marketing Boss For ITV

The Q4 2006 Bellwether Report, the quarterly survey of marketing spend published by the Institute of Practitioners in Advertising (IPA), reveals that latest Q4 data signals a stabilisation of marketing budgets. Contrasting with the sharp downgrades seen earlier in the year, the report says that this reflects improving business conditions. It adds that budget setting… Continue reading Q4 2006 Bellwether: Marketing Budgets Stabilise

Initial audited figures reveal that Channel 4’s post-tax surplus fell to £20 million last year from £48.5 million in 2005, whilst advertising on the channel fell to about £665 million from £706 million over the same period. According to a report in today’s Guardian, the broadcaster’s digital channels softened some of the impact of this… Continue reading Channel 4 Sees Ad Revenues Fall

Advertising expenditure is forecast to increase by up to 36% in real terms over the next twelve years, according to the latest Long Term Advertising Expenditure Forecast compiled by the World Advertising Research Center (WARC) on behalf of the Advertising Association. The forecast says that after a strong performance in 2004, and a slowing of… Continue reading Ad Expenditure Forecast To Increase By Over 36%

Analysts at Ovum have questioned BT’s announcement that it now has more than one million registered consumer customers for its Voice over Internet Protocol (VoIP) services, BT Broadband Talk and BT Softphone, six months earlier than projected, saying the figures are not entirely accurate.“BT’s statement is worded rather loosely – it implies that BT has… Continue reading Analysts Question BT’s VoIP Success

Sitcoms, dramas, soaps and singing celebs proved more popular than the latest series of Celebrity Big Brother over the weekend, with a rash of new programming enticing viewers in January.The run up to the final of Soapstar Superstar on ITV1 attracted around 5.6 million adult viewers to the channel during Channel 4’s flagship Reality programme… Continue reading New Programmes Give Networks A New Year Boost