More Industry News articles

Tomorrow’s consumers will be increasingly hard to reach over the next ten years so agencies will need to re-invent themselves to adapt, according to the new IPA report The Future of Advertising and Agencies: A 10 Year Perspective.The IPA has teamed up with the Future Foundation, a global strategic consultancy and think tank, to produce… Continue reading UK Ad Agencies Must Re-invent Themselves

Celebrity Big Brother dropped more than one-and-a-half million viewers on its second night, with footage of the celebrities’ first night in the house netting an average audience of around 4.6 million adults.Channel 4 took a 20.7% viewing share in the timeslot, whilst Just The Two Of Us on BBC One took an 18.5% share and… Continue reading Celeb BB Drops More Than 1.5 Million Viewers On Second Night

Government officials are expected to begin the search for a new chairman of the BBC this week after the departure of Michael Grade to ITV.According to a report in today’s Guardian, advertisements will appear in the Sunday Times and in Monday’s MediaGuardian section stressing the need for the new chairman to cope with the pressures… Continue reading BBC Begins Search For New Chairman

The Daily Record is change its afternoon edition, Record PM, which launched last September, into a free newspaper later this month.The Daily Record will also extend distribution of Record PM to Aberdeen and Dundee, as well as the established areas of Glasgow and Edinburgh.The total target number of copies distributed in all four cities is… Continue reading Daily Record To Launch Free Paper

The UK (-1.88%); Germany (-1.03%); and Japan (-0.69%) each experienced a drop in the number of active home internet users in November over the previous month, according to data from Nielsen//NetRatings. Gains in the 10 countries tracked come to 6.1 million active home users, a 1.88 percent increase from October. The largest increases occurred in… Continue reading Global Home Internet User Numbers

There will be 157 million US Internet video users in 2010, up from 107.7 million this year, according to a new report from eMarketer. The Internet Video Audience report analyses not only who’s watching video content online, but also what they watch and how they watch it. The report says that after virtually controlling video… Continue reading US Internet Video Users To Reach 157 Million

More than 6.2 million adults tuned in to Channel 4 last night as the latest bunch of celebrities clambered up the Big Brother staircase and into the lions den.Channel 4 took a 27% viewing share in the timeslot for the start of series five of Celebrity Big Brother, which is set to run for three… Continue reading Bizarre Mix Of Celebs Draws 6.2 Million To C4’s BB

Capital Radio has announced a new Saturday schedule for January 2007 with the appointment of two new presenters.Dave Berry and Matt Brown are joining the Saturday line-up from January 6 for four weeks worth of specials.Berry said: “It is great that I have been given this opportunity, as I am fully aware of how dark… Continue reading Two New Presenters For Capital Radio

The number of broadband lines in the UK reached 13.1 million by the end of 2006 by adding more than 3.1 million new lines in the year, according to new research from Point Topic. However, Point Topic says that this is a disappointment for many operators as it is 20% down on the number added… Continue reading UK Broadband Lines Reach 13.1 Million

Christmas Day and New Years Day 2007 saw record numbers of text messages sent in the UK, according to new figures from the Mobile Data Association (MDA).On Christmas Day over 205 million texts were sent, an average of 8 million per hour. New Years Day text messaging figures reached a record breaking 214 million, almost… Continue reading Record Text Message Figures For The Festive Season