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New research shows that 70% of active mobile TV subscribers in the UK use the service at least once a week, according to GfK Technology. GfK says that although the vast majority of these subscribers typically watch mobile TV for less than half an hour at any one time, 38% claim that the typical length… Continue reading UK Mobile TV Showing Growth Potential

Publisher Panini has bought the print and online versions of teenage magazine Bliss, taking the title from Emap in the New Year.The title’s new owner will be aiming to address a circulation slump, which led to Bliss falling 23% year on year to an ABC circulation figure of 213,466 in the first half of 2006.… Continue reading Blissful Acquisition For Panini

Media analyst DGA has predicted that the combined share of BBC One, BBC Two, ITV1, Channel 4 and Five will fall by 13% by 2012 because of the increasing penetration of digital TV, according to research commissioned by Broadcast.Currently the terrestrial channels have a collective share of more than 67%. This is likely to fall… Continue reading Terrestrial Viewing Share To Fall As Digital Booms

National newspapers in the UK saw an almost 4% decline in circulation year on year for November, with all but one of the titles across the board seeing circulation figures fall.In the Quality sector, the Times felt a year on year slide of more than 37,500 copies, whilst the Daily Mail in the Mid-Market sector… Continue reading ABC National Newspaper Round-Up: November 2006

Ofcom has agreed to a format change for Smooth FM, after the station applied to the communications regulator to alter the format of the station from jazz and soul to an easy-listening station aimed at the over-50s in October (see Smooth FM Applies For Format Change).The revamped Smooth will replace its soul-based daytime music policy… Continue reading Smooth FM Format Change Gets Ofcom Go-Ahead

Total US advertising expenditures in the first nine months of 2006 increased 4.0 percent to $108.4 billion as compared to the same period in 2005, according to new research from TNS Media Intelligence. In addition, TNS reveals that total US ad spending during the third quarter of 2006 was up by 3.8% versus 2005. The… Continue reading US Adspend Increases In First 9 Months Of 2006

Total US internet ad spending is estimated to reach $16.4 billion this year, a 30.8% gain over last year’s $12.5 billion, according to a new report from eMarketer. EMarketer says that the prime engine behind such strong growth is Google, whose US online advertising revenues are expected to be more than $4 billion. Impressive results… Continue reading US Online Adspend Estimated To Grow This Year

Strong UK company profitability will act as the biggest boom to advertising spend in 2007, according to a new forecast from OPera Media. It adds that on-trend GDP growth will mean modest growth in display advertising expenditure, at 1.7% for 2007. Strong increases from the online search and classified sectors will see total advertising spend… Continue reading 2007 UK Advertising Spend Boosted By Online

Marketers in the UK expect online and digital marketing to be the area in which marketing spend will increase the fastest, according to the latest Chartered Institute of Marketing’s (CIM) Marketing Trends Survey.The survey shows that marketers are preparing to up their budgets in this area by 2.7%, with it being smaller companies who are… Continue reading UK Marketing Spend To Increase Fastest In Online And Digital

The European chairman of M&C Saatchi, Moray MacLennan, has been nominated by the IPA Council to succeed David Pattison of PHD Media as President of the IPA.MacLennan will be expected to serve a two-year tenure from April 2007 if elected at the Special Council Meeting after the IPA AGM on Wednesday 25 April 2007.The announcement… Continue reading Saatchi Europe Chairman To Become New President Of IPA