By 2010 more than half (55%) of all the video content consumed online in the US will be user generated, representing 44 billion video streams, according to a new forecast from Screen Digest. Screen Digest says that the user generated online video market (UGOV) exploded in 2006 and by the end of the year, user… Continue reading US User Generated Content To Grow
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ITV is no longer interested in buying cinema advertising business Pearl & Dean, which SMG had hoped to sell for up to £20 million. According to reports in the trade press, ITV has pulled out of a possible deal as it was worried that a purchase would be blocked by competition authorities. ITV currently owns… Continue reading ITV No Longer Interested In Pearl & Dean
The founders of VoIP service Skype, entrepreneurs Niklas Zennstrom and Janus Friis, have named their new social-networking meets TV-programming internet venture Joost.Previously code-named the Venice Project, Joost is currently undergoing testing. It is described by its creators as putting together the “best of TV and the best of the internet” by creating a piracy-proof online… Continue reading Skype Founders Launch New Internet Project
Commercial television advertising impacts in the UK during 2006 increased year on year by 1%, according to BARB data from TV marketing body Thinkbox.Over two billion TV ads were viewed every day on average in 2006, with 16-24 year olds increased their viewing of TV ads by almost 4%. ABC1 adult impacts grew by 0.6%… Continue reading UK Consumers Watch More Than Two Billion Ads A Day
Alex Russell has moved from agency MPG to join IPC Southbank as its new group advertising director, responsible for the group’s women’s glossies including Marie Claire, Homes and Gardens, InStyle and Woman and Home.Currently head of press at MPG, Russell previously ran the LVMH portfolio as well as key brands in the motors, finance, entertainment… Continue reading Russell Set To Boost IPC Women’s Weekly Portfolio
Sky is to launch a large scale marketing campaign to promote a triple-play offering of broadband, TV and telephone.The new package, called See, Speak, Surf, has a £20 connection fee and customers will also have to pay BT line rental of £11 per month.The TV package will include all of Sky’s basic channels, including Sky… Continue reading Sky To Launch Triple Play Bundle
Fru Hazlitt, who resigned as the chief executive of SMG’s radio business last week, could be about to sign a deal with GCap Media which will see her take on a key board role. According to a report in today’s Guardian, Hazlitt looks set to become managing director of GCap London, taking responsibility for Capital… Continue reading Fru Hazlitt Could Become GCap Board Member
Belinda Beeftink, formerly the director of client services at Telmar, has left the advertising media information service and it is understood that she is set to join the IPA, working on its TouchPoints system.Beeftink, who has been at Telmar for around 14 years, was involved with the launch of TouchPoints at Telmar, and an announcement… Continue reading Beeftink Leaves Telmar For The IPA
Simon Duffy, who left NTL yesterday after they did not renew his contract, is to receive share options worth £9.4 million and a £1.5 million pay-off from the cable giant. According to a report in today’s Telegraph, NTL will pay Duffy £1.5 million in compensation and has given him a deadline of March to exercise… Continue reading NTL Gives Duffy £1.5 Million Pay-Off
David Pemsel has been appointed as ITV’s group marketing director, following the departure of Clare Salmon at the end of last year.Pemsel, who joined ITV in October 2005 as marketing director, will be responsible for ITV’s overall marketing strategy including on and off-air marketing for the broadcaster’s branded channels, trade marketing, media planning and programme… Continue reading New Marketing Boss For ITV
