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GCap Media is to launch a radio led multi-media creative agency, which aims to offer bespoke integrated solutions to work off air, online and across developing technologies.The agency, called CANVAS, is a merger between the existing design, sonics and AV departments at GCap Media. These departments have been individually successful but were merged to meet… Continue reading GCap Launches Radio Led Multi-Media Agency

Total US internet ad spending is estimated to reach $16.4 billion this year, a 30.8% gain over last year’s $12.5 billion, according to a new report from eMarketer. EMarketer says that the prime engine behind such strong growth is Google, whose US online advertising revenues are expected to be more than $4 billion. Impressive results… Continue reading US Online Adspend Estimated To Grow This Year

Newspaper publisher, the Telegraph Media Group, is set to expand beyond print and online, with reports suggesting the company is about to enter bidding for the second national digital multiplex.According to reports in the trade press, the Telegraph Group is set to launch a format called Telegraph Talk, and is also looking at extending the… Continue reading Telegraph Group Boosts Cross-Platform Credentials

Interpublic Group has denied reports that it is in talks over a possible sale of the company to rival group Publicis. Interpublic’s chief executive Michael Roth said: “We are not in negotiations with Publicis nor anyone else.” Roth said that consolidations in the industry are possible, but that Interpublic itself is not currently in discussions… Continue reading Interpublic Denies Sale Rumours

Strong UK company profitability will act as the biggest boom to advertising spend in 2007, according to a new forecast from OPera Media. It adds that on-trend GDP growth will mean modest growth in display advertising expenditure, at 1.7% for 2007. Strong increases from the online search and classified sectors will see total advertising spend… Continue reading 2007 UK Advertising Spend Boosted By Online

Cable firm NTL has pulled the plug on its bid for ITV and submitted an official complaint to the Office of Fair Trading over BSkyB’s acquisition of an almost 18% stake in Britain’s biggest commercial broadcaster.NTL has said that the satellite broadcaster now has a “material influence” over the terrestrial network, having previously submitted a… Continue reading NTL Pulls Plug On ITV Bid

From January of next year, the Unique User metric will replace Page Impressions as the mandatory minimum metric to be certified by ABC Electronic, after a ruling was passed by the Joint Industry Committee for Web Standards (JICWEBS).The announcement follows a period of consultation within the industry, which has ensured agreement from all parties.Unique Users… Continue reading Unique User Metric To Replace Page Impressions For Web Measurement

BSkyB and Google have joined forces, with Sky becoming the online behemoth’s first partner to globally deploy its suite of search, advertising, communications and video services, which will be tailored and branded for Sky’s broadband platform.Sky will launch a multi-platform User Generated Video (UGV) portal powered by the first global deployment of Google’s syndicated video… Continue reading Google Joins Forces With BSkyB

The Cinema And Video Industry Audience Research (CAVIAR) is re-branding its research study, labelling it FAME, Film Audience Measurement and Evaluation, according to the Cinema Advertising Association.The CAA acknowledges that the film industry has undergone significant changes and the new research reflects these developments with more refined and focused results.The cinema’s industry currency will be… Continue reading Cinema Research Study Re-Brands

Global economic growth is predicted to remain robust at 4.9% for 2007 although inflationary pressure in advanced economies is the key downside risk to this forecast, according to OPera Media. European GDP growth for the full year 2006 is expected to reach 2.4%, up from 1.3% in 2005, but slowing to 2% in 2007. At… Continue reading Global Economic Growth To Remain Robust In 2007