More Industry News articles

ITV1’s I’m A Celebrity… Get Me Out Of Here managed to gain its highest audience figures of the series with its finale on Friday night, with an average of 8.5 million adults tuning in, giving the channel a 40% audience share at the time.The programme began with an audience of around eight million on average,… Continue reading Jungle Fever Dies Down With 8.5 Million

BSkyB is a long-term investor in ITV that is keen to see the business grow, according to chief executive James Murdoch.Speaking on BBC Radio 5Live last night, Murdoch told Jeff Randall that the company’s decision to buy an almost 20% stake in ITV (see Branson Bites Back At Sky’s Swoop On ITV) was not designed… Continue reading BSkyB Chief Exec Defends Company’s Swoop On ITV Shares

Online giant Yahoo! will begin to offer clips of BBC News video to US web users, after the two companies struck a deal.The BBC will offer around 30 video clips of its news output each day via a deal Yahoo! has struck with ABC News, which has exclusive representation for the distribution of BBC News… Continue reading BBC News Clips For Stateside Yahoo! Web Users

Press Gazette, the trade magazine of the journalism industry, may have a future after all, after reports have emerged that a potential buyer has approached its administrator.According to Press Gazette a potential buyer has approached Robert Allen, of administrators Vantage, with a view to rescuing the 41-year-old publication from certain extinction.It quotes Allen as saying:… Continue reading Press Gazette Could Be Rescued

The global ad market is forecast to grow 5.4% in 2007, 5.8% in 2008 and 5.3% in 2009, staying ahead of the 5.1% rate it has grown at for the past ten years, with this growth looking sustainable in the longer term, according to ZenithOptimedia.Internet adspend will grow more than 28% in 2007, while the… Continue reading Online Fuels Global Adspend Growth

Trinity Mirror’s investment bank, NM Rothschild, is presenting findings of its quarterly review to the publisher’s board today, with reports suggesting the company could consider separating into national and regional newspaper operations. It is understood that if such a decision were to go ahead, Trinity Mirror would effectively separate its 240 regional UK titles, which… Continue reading Trinity Mirror Could Split Into Two Newspaper Businesses

Consumers want video downloads to replicate the advertising funded model of TV, according to new research from ICM, commissioned by the British Internet Broadcasting Company (BiBC). 55% of those questioned would prefer to watch advertising and get the content for free rather than pay for content without advertising. A massive 74% of the 18-24-year-old market… Continue reading Video Downloads Should Replicate TV Ad Model

Global advertising growth is steady and in line with the global economy at 5.3% for 2006, and set to be 5% for 2007, according to GroupM’s latest media and marketing forecast report. Television has taken half of all global media investment growth, whilst the contribution of the Internet to global media growth will rise to… Continue reading GroupM Forecasts Steady Global Ad Growth

The global ad market is forecast to grow 5.4% in 2007, 5.8% in 2008 and 5.3% in 2009, staying ahead of the 5.1% rate it has grown at for the past ten years, with this growth looking sustainable in the longer term, according to ZenithOptimedia. Internet adspend will grow more than 28% in 2007, while… Continue reading Global Adspend Growth Fuelled By Online

Social networking behemoth YouTube has made a definitive step towards going mobile, after the company singed a deal with US telco Verizon.The deal will see some of the most highly rated YouTube videos available on Verizon handsets, where subscribers to the Verizon Wireless’ V Cast package, who pay around £7.50 a month or £1.50 a… Continue reading YouTube Takes A Step Towards Going Mobile