More Industry News articles

ITV1 dominated peak time again last night, as I’m A Celebrity Get Me Out Of Here‘s double bill brought an average adult viewing share of nearly 27% across the key 8pm to 11pm band.Last night was the first live eviction for the show, with Toby Anstis having the unfortunate honour of being the first celebrity… Continue reading ITV1 Dominates Peak Time Through IACGMOOH

Celebrity Love Island is no longer, after ITV1 director of television, Simon Shaps, confirmed the programme would be axed after the poor ratings of the last series.The z-list celeb fest finished its second series at the end of August, with the last episode drawing in by far its best audience figures of the series at… Continue reading Celebrity Love Island Is No Longer

The race is on to sign up consumers to “bundled entertainment and communications services”, with brands such as BT, Sky, MSN and Carphone Warehouse encroaching on each other’s traditional territories whilst vying for customers to stay loyal, according to Continental Research’s Autumn 2006 Convergence Report.James Myring, associate director at Continental Research, said: “Many commentators are… Continue reading Communications Companies Vie For Bundled Services

Almost four billion text messages were sent in the UK during October, up 100 million more than in September, according to the latest figures from the Mobile Data Association (MDA).During October, 3.8 billion text messages were sent, which was up almost 27% on the total for October 2005. Each month sees more and more text… Continue reading Almost Four Billion Texts Sent In October

Ocean Outdoor has secured the first ever Outdoor advertising site in Trafalgar Square, with the company taking over a 9m x 9m site on the south-west aspect of St Martin-In-The-Fields.Launching on 1 January 2007, Trafalgar Square Ocean Special will provide a significant contribution to the £36 million renewal of the church.An estimated 35 million people… Continue reading Ocean Outdoor Secures First Ad Site In Trafalgar Square

Video adverts are the most successful online advertising format in generating online advertising awareness, according to research from Dynamic Logic’s MarketNorms database.The research also shows that formats should be shorter and with sequential creative treatments for maximum impact. The chart below compares deltas, or point differences, between those who saw the ads and those who… Continue reading Video Ads Are Most Successful Online Ad Format

In September 2006, broadband connections accounted for 75.2 per cent of all internet connections, up from 72.6 per cent in June 2006 according to new research from the Office of National Statistics (ONS). The ONS report added that dial-up connections continued to decline and accounted for 24.8 per cent of all internet connections in September… Continue reading Three Out Of Four Internet Connections Now Via Broadband

More and more people in the US are downloading podcasts, but few of them stay with the method, according to new research.The survey by the Pew Internet and American Life Project found 12% of US people online had downloaded a podcast, compared to earlier this year when a survey by the same group found that… Continue reading Podcast Downloading In The US On The Rise

The public demand for video downloading lags behind the industry’s recent developments, according to new figures from TNS Worldpanel Entertainment. TNS Worldpanel Entertainment monitors film, music and electronic games purchasing and usage trends of 10,000 demographically representative British individuals, aged 12 to 80. Of the 10,000 people interviewed every two weeks by TNS Worldpanel Entertainment… Continue reading Demand For Video Downloading Lags Behind Industry Developments

Taxi Media, a division of Clear Channel Outdoor UK, has launched a new London Audience Solutions offering that it claims will dramatically change how taxi advertising targets specific audiences.Taxi Media has identified where individual drivers spend the majority of their time through comprehensive driver surveys, the results of which are further enhanced by GPS tracking… Continue reading Clear Channel Division Launches Audience Solutions Packs For Taxi Ads