More Industry News articles

National talk radio station, talkSPORT, is to offer lucky advertisers free advertising through its network with a special World Cup sweepstake.The offer is intended to capitalise on talkSPORT’s status as the only commercial radio station in Britain with rights to the World Cup tournament.32 advertisers will be invited by the broadcaster to take part in… Continue reading TalkSPORT Sweepstake Offers Free World Cup Ads

Tomorrow will see the latest wave of RAJAR data released, covering the first quarter of 2006 and offering the first insight into Christian O’Connell’s move to Virgin Radio, and GCap Media’s first quarter trading as a unified company.All eyes will be on GCap, which has encountered difficulties with the transition from separate entities to a… Continue reading Industry Revs Up For RAJAR Results

Teletext is to launch a new ad campaign to drive interest in its text services via Sky and Freeview, showcasing some of its most popular content and demonstrating the service’s modern look and feel.Three 10 second adverts will launch from Monday, running until the end of August and showcasing Teletext’s ease of use and relevance… Continue reading Teletext To Showcase Content In Advertising Push

Magners Irish Cider is hoping for the sweet smell of success with its latest promotion – a billboard designed to fill the air with apple blossom.The inventive promotion will be positioned next to one of Britain’s busiest roads, the A4 leading into London, spraying real apple blossom into the air at regular 15 minute intervals… Continue reading Magners Launches Blossom Pumping Promo Poster

Satellite giant BSkyB has signed an agreement with rival broadcaster Setanta to allow pubs, clubs, sports centres and other commercial premises to receive Setanta’s live FA Premier League coverage as part of their regular Sky subscription.The deal will allow Sky’s commercial customers to receive all 138 live Premiership matches without the need for separate subscriptions,… Continue reading Sky Scores Premiership Pub Deal With Setanta

NTL has announced its Q1 2006 results, revealing a rise in revenues and success in converting existing customers into triple play subscribers, taking all three of its communication and entertainment offerings. The company states that revenue has increased by £6.9 million year on year, reaching £636.7 million, while the company claimed to have added 25,000… Continue reading NTL Sees Success With Triple Play Services

Hallmark is to boost the profile of its newest programme acquisitions with a £2 million marketing campaign, launching across outdoor and TV, in an attempt to drive viewer interest in the new shows.The first execution will promote the UK premiere of Blue Murder, a new police drama which – which launches on 17 May.The promotional… Continue reading Hallmark Backs New Programmes With £2 Million Push

New research conducted by GfK NOP for the BBC has found an overwhelming majority of viewers expecting high definition content from the broadcaster on all platforms, and free of charge in the near future. The survey, which questioned a representative sample of 1,500 respondents, revealed a high degree of knowledge concerning HD broadcasts amongst the… Continue reading Viewers Want Free HD From The BBC

The BBC will air its first high definition programmes this month, showing Bleak House and the first part of Planet Earth via Sky’s HD platform over the Whitsun Bank Holiday.The Corporation will also begin terrestrial HD broadcasts this week, marking the start of a 12 month trial across the London area.Bleak House and Blue Planet… Continue reading BBC Gears Up For High Definition Launch

Real magazine, published by Hubert Burda Media, has been forced to redesign its masthead following a last minute climb down in a trademark infringement clash with Hachette Filipacchi’s Red.The title was due to face off against Red in a trial this morning, but backed down at the last moment to avoid ending the long-running legal… Continue reading Masthead Redesign Leaves Real Red Faced