BARB has committed to a one-year joint research and development initiative with RAJAR to give the broadcasting research body a more rounded understanding of the potential for portable meters for television measurement.The scheme, which will be put into operation at the beginning of next year, will not form part of BARB’s offering of data to… Continue reading BARB Trials Portable Meters With Radio Body
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Chrysalis, the radio and music group, has announced a sharp fall in normalised pretax profits at its interim results. Half-yearly figures plummeted to £2.1 million for the six months ending February 2006, from £3.9 million in the same period last year – a reflection of the tough competition for advertisers among commercial stations. However, despite… Continue reading Chrysalis Release Tough Half-Year Figures
Internet access has topped the billion mark, with a record number of households having access to the web. Out of that one billion, 845 million are regular users, going online at least once a month, and 250 million have broadband access. Worldwide Online Access , the report by eMarketer, tracks the spread of internet access… Continue reading Global Growth For Internet
Traditional media spend has dropped whilst digital and direct media continue to thrive, growing by 22% and accounting for a quarter of all advertising media spend compared to a fifth just a year ago, according to KPMG and Thomson Intermedia’s most recent quarterly bulletin. Total advertising spend was up 3.4% in the first quarter of… Continue reading Digital And Direct Media Drive Ad Spend Up
The UK paid search market will grow to £1.26 billion in the next year – a 67% increase on 2005 when the paid market was worth £757m, according to E-consultancy’s 2006 Search Marketing Buyer’s Guide (see Online Search Sees Explosion In Sponsored Links). The report also says that search engine optimisation will be worth £147… Continue reading Growth In Paid Search Market
Just three weeks after a management buyout took the company out of the BBC Worldwide stable (see BBC Offloads Origin In Management Buyout), Origin Publishing has made two key promotions.Cath Potter, who joined Origin seven years ago as editor of Cross Stitch Crazy, becomes publishing director across the complete craft and hair portfolio.Colleague Anna Davenport… Continue reading Origin Has New Positions Sewn Up
This year’s Edinburgh International TV festival looks set to spark controversy, as a string of opinionated media figures go head to head in what promises to be a heated debate over the industry’s future.Politicians George Galloway and Al Gore will join the creators of South Park and former Sun editor Kelvin MacKenzie in speaking at… Continue reading Opinionated Line Up For TV Festival
The leading American TV networks are failing to wow the advertisers, in the traditional parade of up-and-coming programmes set to be shown in the lucrative autumn and winter schedules.Currently taking place in New York, the ‘upfronts’ are a catwalk for the TV industry, with channels showcasing their schedules in an attempt to woo a spending… Continue reading Advertisers Unimpressed By Big Apple TV Bonanza
Big Brother blazed back onto our screens last night, with its most successful launch night ever, in a gaudy explosion of freaks and geeks once again vying to win our affections.An average of 6.2 million adults watched last night’s opening show, compared with last year’s average of 5.1 million, giving a 29% share of viewing.… Continue reading Big Brother Bounces Back And Blows Away The Opposition
In a tough Sunday market, The Business newspaper is conducting market research to see whether it should publish on a different day. It also wants to establish whether readers would prefer their breakfast helping of business dished up in a tabloid or a magazine, rather than the traditional broadsheet.Another option being considered is the ‘Berliner’… Continue reading Relaunch On The Cards For The Business
