Hallmark is to boost the profile of its newest programme acquisitions with a £2 million marketing campaign, launching across outdoor and TV, in an attempt to drive viewer interest in the new shows.The first execution will promote the UK premiere of Blue Murder, a new police drama which – which launches on 17 May.The promotional… Continue reading Hallmark Backs New Programmes With £2 Million Push
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The BBC will air its first high definition programmes this month, showing Bleak House and the first part of Planet Earth via Sky’s HD platform over the Whitsun Bank Holiday.The Corporation will also begin terrestrial HD broadcasts this week, marking the start of a 12 month trial across the London area.Bleak House and Blue Planet… Continue reading BBC Gears Up For High Definition Launch
New research conducted by GfK NOP for the BBC has found an overwhelming majority of viewers expecting high definition content from the broadcaster on all platforms, and free of charge in the near future. The survey, which questioned a representative sample of 1,500 respondents, revealed a high degree of knowledge concerning HD broadcasts amongst the… Continue reading Viewers Want Free HD From The BBC
New findings from BBC Magazines claim there is a huge section of British society currently being overlooked by media research, with 20 million ‘hidden influencers’, dubbed Big Britain, revealed by its latest study.Comprising qualitative and quantitative research, the BBC’s research identifies a mass of conscientious consumers with a spending power of £238 billion. The newly… Continue reading BBC Finds ‘Lost’ Consumers In Big Britain
Guardian Media Group (GMG) has announced the appointment of Carolyn McCall as its new chief executive, replacing Sir Robert Phillis, who is due to retire at the end of July. McCall will step up from her position as chief executive of GMG’s national newspaper division, taking the reigns of GMG as a whole on 1… Continue reading GMG Promotes McCall As New Chief Executive
Guardian Media Group (GMG) has announced the appointment of Carolyn McCall as its new chief executive, replacing Sir Robert Phillis, who is due to retire at the end of July.McCall will step up from her position as chief executive of GMG’s national newspaper division, taking the reigns of GMG as a whole on 1 August… Continue reading GMG Promotes McCall As New Chief Executive
Newspaper publisher Daily Mail & General Trust (DMGT) has expanded its online operations with the acquisution of two websites offering dating and classified car sales services. The acquisitions, which were made by the company’s national newspapers division, Associated Newspapers, form part of its continuing strategy to invest in key areas of the online advertising market.… Continue reading DMGT Expands Online Advertising Operations
BBC One scored a ratings victory last night, with fact-based drama, Krakatoa: The Last Days, seeing off competition from ITV’s crime drama, If I Had You.ITV’s drama, staring Sarah Parish, drew just under 6 million adult viewers on average, securing a share of 28.23%. Krakatoa scored 6.2 million meanwhile, notching up a 27.97% share.There were… Continue reading ITV Crime Drama Blown Away By Krakatoa
Origin Publishing has appointed Kevin Cox as non-executive chairman of the company with immediate effect, just days after its sale by the BBC in a management buyout.Cox, a founding partner in the company, returns after resigning as chief executive in 2005. His reinstatement sees him take the reigns from Peter Phippen, managing director of BBC… Continue reading Origin Appoints Cox As New Chairman
Beer brand heineken is to take over all advertising opportunities at Cardiff Central station from today, tying in with its sponsorship of the European Rugby/Heineken Cup to capitalise on the arrival of thousands of sports fans to the city.The takeover will see Heineken and Heineken Cup images placed throughout the station, with Heineken securing advertising… Continue reading Viacom Brokers Station Takeover For Heineken Rugby
