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In June it was revealed that UK advertising expenditure rose by 2.6% to nearly £19 billion (before accounting for inflation) in 2005, according to figures released by the World Advertising Research Center (WARC) on behalf of the Advertising Association (AA). The study showed that, after adjusting for inflation, the rise means a 0.6% increase in… Continue reading INSIGHTanalysis: Media Healthcheck – June 2006

Women represent 59% of all US consumers who play games on a mobile phone, according to Electronic Gaming in the Digital Home, a new study from Parks Associates. The research also says that women comprise 61% of all those who play mobile phone games for one to four hours per month and 58% of all… Continue reading Women Represent Almost 60% Of US Mobile Phone Gamers

The UK lags behind the rest of Europe in broadband application awareness and adoption, according to new research from Motorola. The research reveals that France and Germany lead awareness of VoIP, Italy and Spain lead on video calling, downloading content and desire for Fixed Mobile Convergence. 2,500 respondents were surveyed across, France, Germany, Italy, Spain… Continue reading UK Lags Behind Rest Of Europe In Broadband Awareness And Adoption.

In the US, in-car passenger entertainment is expected to take off in the coming years, with industry analyst Frost & Sullivan projecting that by 2011 more than three million vehicles will be equipped with mobile satellite TV systems. These figures come as passenger entertainment really takes off in the States. According to JD Power and… Continue reading In-Car Media And Satellite Radio To Take Off In US

Last week’s announcement that UBC Media would invest in digital music technology that allows listeners to buy music from radio stations via a handheld mobile device, received a positive boost today at the annual Radio Festival in Cambridge.In a session discussing radio’s future funding, the ability of radio stations to offer instant opportunity to purchase… Continue reading Mobile Purchasing Is Key To Digital Radio’s Future

Orange may win the auction to buy AOL UK, the internet business owned by Time Warner, the US Media conglomerate, according to reports in the Sunday Telegraph.The paper says that the bid from the France Telecom owned company is motivated by fear of its rival, BSkyB, getting hold of it.Carphone Warehouse’s offer of free broadband… Continue reading Orange And BSkyB In Battle Over AOL UK

This year’s MediaGuardian Edinburgh International Television Festival could be the last to focus solely on TV, according to Alison Sharman, 2006 advisory chair and ITV director of factual and daytime, who reflected on the festival’s possible direction for the future at the event’s launch this morning.With the dramatic and rapid evolution of broadcast that is… Continue reading MediaGuardian TV Festival Could Have Future Focus On All Media

Fru Hazlitt, chief executive of Virgin Radio, announced today at the Radio Festival that Virgin will be renewing its national analogue licence on “substantially reduced terms”, saying that it was a great day for the digital future.Virgin, talkSPORT and Classic FM have all applied to Ofcom to have their analogue licences renewed in the coming… Continue reading Ofcom To Reduce Radio Analogue Licences

Coronation Street attracted a peak audience of 7.6 million adult viewers to its 8.30pm edition last night, ahead of its nearest rival Eastenders, which peaked at 7.3 million.The average audience for the 8.30pm Coronation Street was 7.2 million adults (a 40% audience share), while the earlier edition, at 7.30pm, brought in an average of 6.9… Continue reading Coronation Street Edges Out Eastenders

Following Chrysalis Radio’s ground-breaking restructuring of its commercial operations last month, it has announced further appointments to the new management team responsible for its merged sales division.Chrysalis has appointed three account directors to manage the teams handling the top 20 agencies in London. They are Jennie Stubbs, currently group head of sponsorship and promotions, Dan… Continue reading Chrysalis Radio Sales Announces Management Line-Up