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The BBC has revealed the results of its iMP trial, which allowed 5,000 viewers to download TV content direct to their PC up to seven days after broadcast, claiming the technology could revolutionise broadcasting.Speaking at Milia, the audiovisual and digital content market at MipTV in Cannes, Ashley Highfield, the BBC’s director of new media and… Continue reading BBC Reveals ‘Revolutionary’ iMP Trial Results

March saw digital TV penetration continue to rise, with Freeview announcing that sales of set top boxes and integrated televisions have passed the 10 million mark, resulting in the service currently present in 6.4 million UK homes (see Freeview Sales Pass 10 Million). Total digital reception in UK households is currently at 64.2%, according to… Continue reading INSIGHTanalysis: Media Healthcheck – March 2006

Advertisers are not getting the volume of viewers they pay for, with a new study from Nielsen Media Research finding that top network shows in the US are losing a large part of their audience during commercial breaks.Using its new minute-by-minute ratings analysis Nielsen found that audiences for the hit show, CSI, dropped by 15%… Continue reading TV Shows Lose Viewers In Commercial Breaks

Virgin Radio’s latest podcast could court controversy amongst several musicians, as its Best of the Guests programme offers clips of interviews never intended for broadcast.Each free podcast, presented by DJ Ben Jones, will include out-takes from the station’s interviews of the week, as well as an excerpt from Virgin’s archives.The first offering features Foo Fighters… Continue reading Virgin Podcast Offers Clips The Stars Want Buried

Digital radio broadcaster and programme producer, UBC Media, has revealed a upbeat trading statement with revenues expected to be up by 25% compared to the same time last year. The group claims that its commercial network advertising and programming business continues to outperform the sector, predicting 21% growth in advertising revenues. Elsewhere, UBC said that… Continue reading UBC Enjoys Strong Start To 2006

Emap Advertising’s full marketing communications service, Emap2, has lifted the lid on what it claims are the top five creative adverts of all time.The league table was compiled at the company’s Art of Engagement exhibition last week, which invited marketing directors, strategic planners and creative agencies to connect with the company’s brands and learn more… Continue reading Emap Hails Most Creative Ads Of All Time

UK consumers are still uncertain about the digital switchover, with a new report from consumer group Which? finding that 38% of respondents don’t know about the government’s plans to turn off the digital signal. According to the study, just 7% knew that the switchover will be completed by 2012, while as many as 9% of… Continue reading Consumers Still In The Dark Over Analogue Switchover

Voice over Internet Protocol (VoIP) looks set rocket over the next four years, with the services competitive pricing causing a stir in the telephony market. eMarketer projects that by 2010, 32.6 million Americans will subscribe to VoIP, equating to nearly 40% of broadband households using the technology. VoIP’s popularity stems from broadbands growth, with increasing… Continue reading VoIP Price Fuelling Consumer Uptake

Digital radio broadcaster and programme producer, UBC Media, has revealed a upbeat trading statement with revenues expected to be up by 25% compared to the same time last year.The group claims that its commercial network advertising and programming business continues to outperform the sector, predicting 21% growth in advertising revenues.Elsewhere, UBC said that national advertising… Continue reading UBC Enjoys Strong Start To 2006

Flextech-owned Bravo is to become the latest broadcaster to premiere content online, with new 15-part series, Man’s Work, receiving an online airing seven days before the programme goes on-air.The programme marks Bravo’s first foray into downloadable material, with the channel now embarking on what it calls a “commitment” to broadband.The first episode of the programme… Continue reading Bravo Launches Web TV In Commitment To Broadband