More Industry News articles

The Commercial Radio industry has announced plans to create a single industry body, aimed at supporting advertisers and working towards a common vision for the Commercial Radio sector.The new body will be based at the Radio Centre on Shaftsbury Avenue. Funded by the Commercial Radio industry the organisation will represent the interests of the radio… Continue reading Commercial Radio Creates Single Body To Strengthen Industry

ITV is expected to reveal its weakest results for over ten years, with advertising revenue for ITV1 in Q1 2006, forecast to suffer a year on year drop of 13.5%, to £351.8 million.Taking into account the performance of the broadcasters digital channels, including ITV2 and ITV3, ITV’s revenues are projected to dip by 10.3% to… Continue reading ITV To Suffer Worst Q1 Results For Over A Decade

UK advertising expenditure looks set to remain volatile over the next 12 years, reaching a high point in 2009 with year on year growth of 6.3%, dropping to just 1.8% growth in 2014. According to the Advertising Association’s long term forecast, adspend seems settled for the next couple of years, with a year on year… Continue reading UK Adspend Peaks In 2009 At 6.3% Growth

Automotive advertisers are increasing their presence on the internet, with a new report from eMarketer expecting almost $2.7 billion to be spent on the sector online in 2007. Overall advertising budgets for the industry are not expected to increase during 2006, but more spend will move online. Advertisers increasing tendency to move advertising money online… Continue reading Automotive Advertisers Shifting Spend Online

Regionally based marketing business, The Mission Marketing Group, has announced plans to seek an AIM listing, creating the third largest regional agency in the UK. An AIM listing will provide themission@ with access to new capital, allowing it to extend its existing businesses and develop through the acquisition of regional based marketing agencies. Chaired by… Continue reading the mission@ To Float On AIM

Daily Mail and General Trust (DMGT) has announced that it will not be selling its regional newspaper division, Northcliffe Newspapers.After completing a strategic review of the business, DMGT, concluded that further improvements could be made to the newspapers, resulting in improvements in cost and revenue prospects.The Board received three offers for Northcliffe at the beginning… Continue reading DMGT Holds On To Northcliffe

Online advertising continues to make its presence felt, taking away from traditional media spend. A new report from Kelsey Group forecasts growth in traditional local advertising to be flat or negative in the next five years, while online adspend in the same media is expected to increase significantly. According to Kelsey, local search, including online… Continue reading Online Local Search To Reach $13 Billion By 2010

Five is to broaden its schedules with the introduction of new contemporary documentaries, combining human interest stories and factual programming.The first such programme, Crucify Me, is due for broadcast in the autumn, following journalist and presenter Dominik Diamond on his quest to rediscover his faith.The show will follow Diamond as he struggles to find his… Continue reading Five Signs New Documentaries To Bolster 2006 Schedule

Despite broadband being the preferred method of connection in the US, and increasing penetration rates, there are still a large amount of consumers using dial-up with users citing price as a deciding factor in their choice of provider. According to recent data from Ipsos Public Affairs, 37% of online households in the US used dial-up… Continue reading Consumers Still Use Dial-Up

The Daily Mail has entered the world of online video, with a web-based TV news service launched on its website offering celebrity, film and music news.The content, updated every lunchtime during the week, is produced by the Press Association and will carry advertising alongside its entertainment focused stories.Video adverts within the bulletins, as well as… Continue reading Daily Mail Jumps On Web TV Bandwagon