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Outdoor advertising specialist Kinetic is to launch a new study into consumer consumption and interaction with out of home media, utilising GPS technology to determine how best to target outdoor campaigns.The study, dubbed Kinetic People, is being spearheaded by the company’s new senior analyst, Daryl Bloomfield, who has been promoted to the position within the… Continue reading Kinetic To Launch Out Of Home Effectiveness Study

The BBC’s newest teen drama, Wannabes, is to be screened exclusively online, with a host of interactive features allowing viewers to build a rapport with the show’s central characters.Accessible via the bbc.co.uk/teens portal, the show is set to launch in the autumn, with streaming video, animation, games and interactive elements all forming part of the… Continue reading BBC Teen Drama Offers Unique Interaction

IPC Media has sold teen title Mizz to youth publisher Panini for an undisclosed sum, with the fortnightly title joining the publisher’s existing portfolio immediately.Panini UK currently publishes a range of children’s and teen titles, including well known names such as Astonishing Spiderman, Batman Legends and Doctor Who Magazine.The title will continue to weigh in… Continue reading Panini Plans Marketing Push Following Mizz Purchase

Local search engine advertising is predicted to reach nearly $4 billion by 2010, up from just $420 million in 2005, according to a new report from Borrell Associates. This year, the report estimates that local advertisers will push almost $1 billion into the advertising channel, almost doubling spend from 2005’s figure. Borrell reveals that local… Continue reading Local Search Adspend To Reach $4 Billion By 2010

Global advertising firm, Havas, has reported revenue of €1,461 million for 2005, enjoying organic growth of 2.5% year on year. The group enjoyed income from operations of €152 million, giving a margin of 10.4%, compared with 10.5% for the same time in 2004. Net income increased by 8% year on year, reaching €59 million, up… Continue reading Havas Reports 2005 Revenue Of €1,461

Emerging markets are seeing increased potential in the television marketplace, with a new study from Informa Media claiming that there will be more than 93 million homes worldwide in the ’emerging TV’ category by the end of 2010. Informa predicts that Africa and the Middle East will account for 43.7 million of this total, followed… Continue reading Increasing Potential In Emerging TV Markets

Ulster Television has released its preliminary results for the year ending 31 December 2005, revealing a 19% rise in earnings thanks to its acquisition of TalkSport radio. The company reported pre-tax profit of £20.8 million for 2005 as a whole, up from £17.5 million in 2004. The increase follows UTV’s purchase of TalkSport last June… Continue reading UTV Enjoys 19% Earning Increase For 2005

The average internet user now spends the equivalent of 41 days online each year, compared to 37 days spent watching TV. According to research conducted by TNS and Google, the average British internet user now spends 164 minutes online each day for personal use, compared to 148 minutes spent watching TV. The increased usage has… Continue reading Consumers Spend More Time Online Than Watching TV

Today sees GCap Media’s London-based indie station, Xfm, launch a new look schedule, just months after re-organising its breakfast routine in the build up to its launch in Manchester.The station’s new line up will give a more prominent role to new music guru John Kennedy, Rock DJ Ian Camfield and resident remixer Eddy Temple-Morris.Both Kennedy… Continue reading Xfm Rejigs Schedule Ahead Of Manchester Launch

Mobile phone game revenues look set to increase in 2006, with M:Metrics saying the overall trend for downloading is encouraging. Despite a slight drop in the number of US subscribers paying a downloaded game in January, M:Metrics claims that the average price paid for one-off game downloads has been rising since September 2005. According to… Continue reading M:Metrics Optimistic For Mobile Downloading