More Industry News articles

Recently departed editor of the Financial Times, Andrew Gowers, has lashed out at the newspaper industry as a whole, lambasting what he claims is denial over the power of the internet and the continued pinning of its hopes on redundant technology.“Working in print, pure and simple, is the 21st century equivalent of running a record… Continue reading Former FT Editor Slams Newspapers’ Online Attitude

Outdoor advertising operator, Ocean Outdoor, has extended its portfolio of poster sites by almost 50% with the launch of its new 081 pack, a series of nine metre square lightbox panels at key locations in London and other major conurbations.The new sites offer premium exposure to volume audiences of drivers, office workers and shoppers, as… Continue reading Ocean Bolsters Poster Portfolio With Lightbox Sites

IPC SouthBank has reshuffled its senior advertising managers, promoting Glenda Marchant, previously ad director of the publisher’s Women’s General Interest Group, to the role of publisher on In Style and appointing Claire Portis, previously business development director for the IPC SouthBank group, to cover her previous position.The management change will see Portis take over Marchant’s… Continue reading IPC Reshuffles Key Advertising Roles

Government watchdog, Ofcom, has revealed that late adopters of digital technology will have to pay a collective sum of up to £572 million in order to prepare themselves for the impending digital switchover. The cost to the average household will be around £137 to ensure that they have all the correct equipment to meet the… Continue reading Consumer Costs Of Digital Switchover To Hit £572 Million

A new study by Continental Research has revealed a huge interest in mobile TV services, with around 2 million adults claiming to have watched TV programmes via their mobile phone, while another 1 million want to do so.The research firm’s survey sampled 2,135 adults, asking which devices, apart from the traditional TV set, they had… Continue reading Research Shows Huge Interest In Mobile TV

Outdoor advertising group, JCDecaux has announced the launch of Open@JCDecaux, with the new division aiming to transform strategic planning within out-of-home and open up new channels of communication for its clients. The new department will be in charge of providing clients with an independent resource, offering strategic planning advice and accountable campaign analysis and research.… Continue reading JC Decaux Launches Strategic Outdoor Planning Division

Next month will see the third MediaTel Group Seminar held in association with MediaGuardian, tackling the burgeoning digital radio sector and examining in detail both the current state of the industry, and the challenges facing it in the near future.The extraordinary growth of digital radio penetration will prove a hot topic, as will the slew… Continue reading Radio In The Spotlight At MediaTel Group/MediaGuardian Seminar

Consumers in the US are increasingly using the internet to research and purchase items online, with a new survey from Burst! Media claiming that out of 6,000 web users aged 18 or over, three-quarters of them are online shoppers. According to the study, 62% of online shoppers say that the internet is their primary source… Continue reading Increased Consumer Presence In Online Commerce

National student TV network, SUBtv, has expanded its sales and marketing team following the company’s move out of Digital Media Sales, which previously handled its spot advertising.The company’s sales team now totals nine staff, handling the firm’s marketing strategies and on air sales across the network of 90 top university campuses.The company has appointed David… Continue reading Student TV Network Boosts Sales Team

Increasing amounts of adults are using other media to access television, with new research from Continental Research revealing that around two million adults have watched TV through their mobile phone, with another one million claiming they want to. In a survey of 2,135 adults over 10% were found to have watched TV via the internet,… Continue reading Consumers Look To Different Media To Watch TV