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Satellite giant BSkyB is to launch its first fully-fledged entertainment channel on the Freeview platform, with Sky Three intended to boost the broadcaster’s profile on the free to air service and provide a showcase for the content of its paid for digital satellite channels.The move will also see Sky One’s sister station, Sky Mix, rebranded… Continue reading Sky Three To Launch On Freeview

Product placement is increasingly becoming part of the media mix, with threats to the traditional carriers of advertising causing marketers to expand their portfolio with new ways to target their audience. According to US research company, PQ Media, the product placement market is predicted to reach $6.94 billion by 2009, increasing at a compound annual… Continue reading Major New Research Into Product Placement Commissioned

Emap’s first ever Kiss Awards, the company’s R&B equivalent of the popular Q Awards, is to be sponsored by Scottish and Newcastle’s new cider brand, Strongbow Sirrus.The cross-media deal, brokered by Sam Browne and Claire Powell at Starcom Mediavest, will launch Strongbow Sirrus through Emap Advertising’s multi-platform brands, using Kiss, FHM, New Woman, Mixmag, Zoo,… Continue reading Kiss Signs Strongbow For Awards Sponsorship

ITV has unveiled a new top team and management structure in order to “position itself for growth in the digital age” and focus more closely on the needs of viewers and advertisers. The new management structure will see Mick Desmond, chief executive of ITV Broadcasting, part company with the business just weeks after sales director… Continue reading ITV Announces Management Reshuffle Preparing For Digital Age

Trinity Mirror is to extend its Racing UK and Racing Post properties with an online betting service, offering punters the chance for a flutter within a familiar and trusted branded environment.The new service will be launched later this year in partnership with bookmakers Bet365, Blue Square, Ladbrokes, The Tote and VCbet, the fixed odds betting… Continue reading Trinity Broadens Horizons With Betting Service

ITV has announced the programming lineup for its new male orientated channel ITV4, with a mix of American series, films and sports coverage promising to entice viewers.The new channel, which launches on 1 November across all digital platforms, will be on air between 6pm and 6am, screening amongst other things a remake of detective series… Continue reading ITV4 Lifts Lid On Launch Programmes

New statistics from market intelligence firm Juniper Research predict worldwide mobile television revenues to increase rapidly before the end of the decade, peaking at $7.6 billion in 2010, up from an estimated $136 million this year. The explosive rise is expected with the development of new mobile TV services around the world, based on the… Continue reading Mobile TV Set For Massive Revenue Growth

Media giant Aegis has revealed details of a takeover bid from an as yet unnamed firm, valuing the company at around £1.57 billion. In a statement this morning the company’s Board confirmed speculation over the bid, but stated that the approach had been “preliminary in nature” and that “there can be no certainty that an… Continue reading Aegis Confirms Takeover Bid As Publicis Rumours Fly

Channel 4 has appointed Rufus Radcliffe, currently head of marketing at E4, as head of marketing for the main channel.Radcliffe joined the broadcaster in 2000 to work on the launch of E4, and is currently responsible for the channel’s marketing. For the last year, in addition to working on the E4 brand, Radcliffe has also… Continue reading E4 Marketing Chief Switches Roles To Main Channel

Media giant Aegis has revealed details of a takeover bid from an as yet unnamed firm, valuing the company at around £1.57 billion.In a statement this morning the company’s Board confirmed speculation over the bid, but stated that the approach had been “preliminary in nature” and that “there can be no certainty that an offer… Continue reading Aegis Confirms Takeover Bid As Publicis Rumours Fly