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Media giant Aegis has revealed details of a takeover bid from an as yet unnamed firm, valuing the company at around £1.57 billion.In a statement this morning the company’s Board confirmed speculation over the bid, but stated that the approach had been “preliminary in nature” and that “there can be no certainty that an offer… Continue reading Aegis Confirms Takeover Bid As Publicis Rumours Fly

The Advertising Standards Authority (ASA) has held up nearly 300 complaints against the flurry of irritating ringtone advertisements created by mobile content firm, Jamster, issuing the company with a pre-watershed ban on all its advertising to counter their appeal to young viewers.The ads, featuring animated characters Crazy Frog, Nessie the Dragon and Sweetie the Chick… Continue reading ASA Dishes Out Pre-Watershed Ban On Crazy Frog

Internet operator Yahoo! is to begin billing itself as a broadcast platform, with the company’s chief executive, Terry Sempel, stating that the company offered other broadcasters the best chance of generating revenue from their archives.Speaking at the Royal Television Society conference in Cambridge, Sempel told delegates that Yahoo!’s online search is an ideal way to… Continue reading Yahoo! To Create Online Television Platform

The North American mobile phone market is getting close to saturation, with a 70% to 80% penetration rate, according to US analyst eMarketer. Mobile phone service revenue has tripled since 1998, roughly keeping pace with growth in the subscriber population, with average monthly bills increasing at a similar pace. Despite the strong subscriber base, mobile… Continue reading US Mobile Phone Base Close To Saturation

Online sales in the US are forecast to reach $329 billion in 2010, up from $172 billion this year and accounting for 13% of total US retail, according to new research from Forrester Research. Travel is predicted to remain the largest online retail category, rising to $119 billion in 2010, up from $63 billion in… Continue reading US Online Sales To Hit $329 Billion In 2010

Internet access in the UK is continuing to increase, with Continental Research’s Internet Report Autumn 2005 showing the medium to be in good health. According to Continental, the number of homes with internet access has risen by 6% in the last year, with 1.5 million new homes coming online, taking the total of users in… Continue reading UK Internet Adoption Continues In Strength

Media and communications group, Aegis has announced plans to purchase an initial 52% equity stake in Russian media company, Komandarm, trading under the name Vizeum Russia, with the agreement allowing Aegis to acquire the outstanding equity by 2009. The purchase price for 100% of the equity will be comprised of an initial consideration and a… Continue reading Aegis Extends Reach In Russian Media Market

The IPA has published its latest Trends in TV report, revealing TV viewing figures to have fallen for the third consecutive quarter, a situation described as “disappointing” by IPA research director Lynne Robinson.The new figures show average daily hours of viewing across all TV at 3.45 hours in Q2 2005, compared with 3.50 hours for… Continue reading IPA Report Shows TV Viewing Continuing To Slump

IPC’s high-profile music weekly NME will undergo a revamp this week, with both its printed and online editions receiving a facelift.The activity, which marks the culmination of over a year of research and development, encompasses a new design and restructuring of the magazine, alongside a complete re-build for the website and a major investment in… Continue reading NME Revamp To Capitalise On Sales Rise

August saw a number of issues concerning the future of the television market, with predictions for the impact of new technologies within the arena and the effect that the expanding digital market place will have on advertisers. A report published at the beginning of the month by Packaged Facts, a division of MarketResearch.com, found that… Continue reading INSIGHTanalysis: Media Healthcheck – August 2005