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Internet search giant Google has announced that it has launched a separate content bid service for its search marketing tool Adwords, with the service enabling advertisers to set one price when their ads run on search sites and a separate price when they run on content sites.Explaining how the service works, Google said in a… Continue reading Google Launches Content Bid For Adwords

Advertising agency BBH has recently announced plans to “put media strategy back in the creative agency” resulting in other agencies implementing resources to bring media thinking back into the advertising process.Raising the issue at last night’s fifth MediaTel Media Question time, Paul Longhurst, ex managing director of The Allmond Partnership, asked the panel for their… Continue reading Calls For Agencies To Unite Creative And Media Divisions

Iconic gossip magazine, Hello, is to extend the reach of its celebrity news operations with a new service providing rolling headlines to plasma screens in hair salons throughout the UK.The network of screens will feature Hello branded showbiz updates across 250 locations. launching in association with Vision TV, the publisher will provide headlines using the… Continue reading Hello Signs For Salon Brand Extension

Richard Eyre, chairman of the Interactive Advertising Bureau (IAB) and former chief executive of ITV, called for current ITV boss Charles Allen to be allowed to unpick the Contract Rights Renewal (CRR) agreement last night, telling the audience at MediaTel Group’s Media Question Time that the process is “not good” for the industry and should… Continue reading CRR “Not Good” For Ad Industry

The radio industry needs to leave behind its preoccupation with analogue stations and concentrate on the digital future in order to guarantee survival, according to industry experts speaking at last night’s MediaTel Group Media Question Time.Speaking as part of the event’s panel, Virgin Radio chief executive Fru Hazlitt told the audience that “commercial radio has… Continue reading Experts Urge Future Focus For Radio

How long can newspapers go on as printed entities? That was the implied point drawn from a question posed at last night’s MediaTel Media Question Time.Richard Eyre, a non-executive director of The Guardian Media Group and chairman of the Internet Advertising Bureau, told the audience that, although the Guardian still has some future in traditional… Continue reading MQT Panel Questions Future In Print

Liberty Media has entered into the online gaming sector, with John Malone acquiring the majority of FUN Technologies for $193.5 million. Malone now owns 51% of FUN Technologies, which supplies systems to AOL, MSN and Virgin, with Lorne Abony, co-founder and chief executive of FUN saying: “Liberty is the right strategic partner to enable FUN’s… Continue reading Liberty Enters Into Online Gaming Sector

Internet protocol television (IPTV) is increasing its presence in Europe, with the technology forecast to enjoy significant growth rates over the next five years, resulting in it having a significant impact on most European Pay TV markets. According to new research from Screen Digest, in the first six months of 2005 the number of subscribers… Continue reading IPTV To Have Significant Impact On European Markets

Gaming industry revenues are forecast to total $35.3 billion by the end of 2005, a 5.3% rise from 2004 and are expected to increase significantly through 2010, when the market is estimated to be worth $51.3 billion, according to Informa Telecoms and Media. This strong performance is due to increased competitiveness from gaming providers, with… Continue reading Gaming Revenues To Rise 5.3% In 2005

Internet advertising revenues in the US reached a total of $3.1 billion in the third quarter of 2005, marking the highest quarter on record reported and showing quarterly online adspend to have surpassed $3 billion for the first time. The figures from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) represent a 33.9% increase over… Continue reading US Online Adspend Surpasses $3 Billion In Q3 2005