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GCap Media’s indie music station, Xfm, is to begin trial broadcasts in the north east this month, ahead of a bid for a permanent FM licence in the area.The station has seen a positive reaction from research into listeners’ requirements, with alternative genres of music the most popular amongst the station’s target market of 15-34… Continue reading Xfm To Back North East Bid With Trial Broadcasts

ITV and Channel 4 have this morning confirmed their much-rumoured intention to join the Freeview consortium, which owns and promotes the free-to-air digital terrestrial television platform.The two broadcasters’ stations are already transmitted via Freeview, although by staking a financial interest in the platform they will gain extra control over how the rapidly expanding service is… Continue reading ITV And Channel 4 Join Freeview Consortium

Small organisations in Britain are the most likely to cite marketing as essential to running a successful business, with the latest marketing trends survey by The Chartered Institute of Marketing (CIM) and MORI, showing the majority of firms invest in having a marketer in the board room. The study found that two thirds of marketers… Continue reading Small Businesses Rely On Marketing

ITV Sales has announced a partnership with Mobile Interactive Group (MIG) to create a cost effective and easy method for advertisers to link television adverts to the broadcaster’s mobile services.The new solution will use ITV’s already established 5-digit short-codes as an overlay on traditional TV advertising. Viewers will be prompted to respond to the ad… Continue reading ITV Signs Deal For Mobile Ad Tie-Ins

Digital radio broadcaster and programme producer, UBC Media, has announced that revenues for the group have continued to grow in line with expectations, with advertising revenues for its radio division up by 20% year on year for the first six months of 2005. The strong performance seen in UBC’s radio sector reflects the industry’s transition… Continue reading UBC Radio Revenues Up 20%

Digital radio broadcaster and programme producer, UBC Media, has announced that revenues for the group have continued to grow in line with expectations, with advertising revenues for its radio division up by 20% year on year for the first six months of 2005.The strong performance seen in UBC’s radio sector reflects the industry’s transition to… Continue reading UBC Sees Radio Revenues Increase By 20%

Worldwide digital music sales rose enough in the first half of 2005 to offset the decline in physical music sales which is damaging the music industry. Despite this, however, new figures from market research firm Synovate show that 70% of consumers in Asia download music without paying. According to Synovate, ways in which music providers… Continue reading Majority Of Music Downloads In Asia Free

The BBC has outlined its case for a new licence fee settlement, calling for an increase of RPI plus 2.3% a year from April 2007, taking the total cost per household to £150.50 by 2013, compared with the current cost of £126.50.The increase, the Corporation claims, will help deliver the move to a fully digital… Continue reading BBC Requests Increased Licence Fee For Digital Britain

In the US, traditional media looks set for a boost from online advertising, with internet retailers revealed to have plans to advertise off line this year, according to a recent survey from Shop.org/BizRate Research. The 2005 Online Holiday Mood study found that direct marketing was the most popular offline marketing tactic, with nearly two thirds… Continue reading Online Advertisers To Boost Traditional Media

TV marketing body, Thinkbox, has announced the appointment of ITV’s director of customer relationship marketing, Justin Sampson, as its first chairman.Sampson will take up the role from 1 November, having been appointed by the Thinkbox Board to act as lead ambassador for the organisation, representing Channel 4, five, GMTV, Turner Broadcasting, ITV, Sky, ids and… Continue reading Thinkbox Appoints Justin Sampson Chairman