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Last night’s launch of ITV1’s I’m a Celebrity Get Me Out Of Here saw the broadcaster outperform its terrestrial rivals, scoring an average audience of 8.4 million adults to secure a share of 36.6%.The impressive debut saw the programme exceed the performance of last year’s launch night, which secured a lower share of 35%, despite… Continue reading Dramatic Start Boosts I’m A Celebrity

Over half of online Briton’s visit a travel site every month, a growth of 20% in the last year, according to new figures from Nielsen//NetRatings, with the over 50s being particularly active in the area.Nielsen//NetRatings claim that 86% of all British internet users aged over 50 have visited a travel site in the last year,… Continue reading UK Online Travel Site Increasing In Popularity

Channel 4 looks set to scoop the latest slot on the Freeview platform following Five’s withdrawal from bidding after securing alternative spectrum via Top Up TV.The two broadcasters had been facing a head to head battle over the Freeview airspace, although Five’s deal to secure spectrum space from Top Up TV for its first digital… Continue reading Channel 4 Set To Scoop Freeview Airspace

Global advertising group, WPP is reported to be considering its options for a joint bit for Aegis Group by obtaining support from the Group’s biggest shareholder, Vincent Bollore.The French entrepreneur has recently been strengthening his position in the company, now owning a quarter of the media group.According to a report in Saturday’s Daily Telegraph, Bollore… Continue reading WPP And Bollore To Launch Joint Attack On Aegis

US consumers are more receptive to traditional marketing techniques, with new research from Harris Interactive and the Public Relations Society of America (PRSA) showing that methods such as paid advertising and sponsorship are deemed as more trustworthy and acceptable forms of marketing. Newer marketing techniques, including internet pop-ups and adverts in text messages were found… Continue reading Consumers Trust Traditional Marketing More

Digital radio listening (DAB) has overtaken combined listening via digital television (DTV) and through the internet, with total listening hours for digital radio increasing by 165% year on year, according to new figures from RAJAR. RAJAR reveals that listening to the radio via DTV has risen by 42% over the past year, while the internet… Continue reading Digital Listening Up 165%

Voice over internet protocol (VoIP) functionality is increasingly being integrated into customer premise equipment (CPE), resulting in the overall market for the technology forecast to reach $1.3 billion in 2009, up from $208.7 million in 2004. According to In-Stat, wireless handsets will become another key market for VoIP, with revenue from the IP Phone sub-segment… Continue reading VoIP To Reach $1.3 Billion By 2009

Global advertising group, WPP is reported to be considering its options for a joint bit for Aegis Group by obtaining support from the Group’s biggest shareholder, Vincent Bollore. The French entrepreneur has recently been strengthening his position in the company, now owning a quarter of the media group. According to a report in Saturday’s Daily… Continue reading WPP And Bollore To Launch Joint Attack On Aegis

Podcasting in the US is rising in popularity, with new figures from Bridge Ratings showing that 4.8 million listeners have used the new media channel so far this year, forecasted to reach 5 million by the end of 2005, compared to just 820,000 in 2004. Bridge Ratings claims the podcast audience would reach critical mass… Continue reading Podcasting To Reach 5 Million US Listeners By End Of 2005

Channel Five has announced plans to take a strategic investment in pay-TV provider Top Up TV’s business, allowing both parties to explore and develop a number of free and pay services on Freeview.The agreement will also allow the groups to investigate broadcast options on other platforms, including Five’s plans to launch further free-to-air channels.Commenting on… Continue reading Five Joins Forces With Top Up TV