BBC1 swept the board last night with its high profile schedule of programmes enjoying a strong audience of adult viewers. The return of Matt Lucas and David Walliams Little Britain attracted an average adult audience of 8.1 million, beating ITV’s Doc Martin which drew in 7.3 million.The first part of Eastenders pulled a healthy average… Continue reading BBC Enjoys Little Britain Success
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Media intelligence provider, Thomson Intermedia has secured a contract with Trinity Mirror to provide E-vouchering services to the newspaper publisher, with the deal ensuring that Thomson Intermedia will be the only media monitoring company with direct access to the vast dataset of Trinity Mirror’s regional titles.Thomson Intermedia’s e-vouchering system will sit on the desktops of… Continue reading Trinity Signs Thomson Intermedia For E-Vouchering
Martin Newland has resigned as editor of the Daily Telegraph, being replaced immediately by John Bryant as acting editor.Newland is due to leave the newspaper at the end of the month, with industry speculation claiming that Newland did not want to work under a editor-in-chief after Bryant’s recent appointment.Earlier this year, Newland signed Neil Darbyshire… Continue reading Newland Steps Down As Daily Telegraph Editor
Digital television is preparing for a seven year marketing push, with a new advertising campaign launched on Monday urging customers to buy digital TV’s and set-top boxes in the upcoming Christmas season.The multimedia campaign will be shown in the areas where the switchover will start, covering Cumbria and southern Scotland, with the region due to… Continue reading Digital TV To Enjoy Strong Advertising Push
The ASI European TV Symposium, which started in Warsaw yesterday, saw one of the most convincing presentations yet of the future of mobile television. Delivered by consultant Dermot Nolan of TBS, his analysis of the Telco / TV markets was compelling.Global Telcos seeking new markets having achieved saturation coverage, and with appropraitely global economies of… Continue reading Brace yourselves for Many Years of “Mobisodes”
Delegates of the ASI European TV Symposium in Warsaw this week heard of the emerging IPTV models as broadcasters and programme companies begin to accept that a new era of TV beckons.Graham Lovelace of Lovelace Consulting illustrated four recent examples:CBS – making programmes available three days after broadcast; free and – an interesting point –… Continue reading IPTV Models Emerge as Commercial Momentum Increases
Premium beer brand Cobra will be the first broadcast sponsor on ITV4, extending its fully integrated sponsorship of all movies on ITV2 and ITV3 after the successful launch of “CobraVision” earlier this year.The deal, now estimated to be worth £1.2 million, was originally the biggest single deal negotiated for ITV2 and ITV3, marking Cobra’s first… Continue reading Cobra Beer Extends ITV Sponsorship To ITV4
ITV1’s documentary on boy band Take That, Take That…For the Record proved a success, with the show attracting an average of 5.4 million adult viewers.BBC2 also enjoyed strong viewing for its drama Rome with an average of 4.48 million adult viewers, while BBC1 drew in 2.1 million with its documentary 7/7 The Day the Bombs… Continue reading Take That Triumphs For ITV
Vodafone live!’s new mobile TV services are proving popular with 3G customers, with initial usage figures demonstrating strong demand for the technology which launched at the beginning of the month in conjunction with BSkyB.The first two weeks of the launch saw customers access one million streams of mobile TV channels, on the Vodafone UK network… Continue reading Vodafone Live! 3G TV Popular With Customers
The European Commission has announced a new deal over the broadcast rights of the football Premier League, ending Sky’s exclusivity over the sporting event and opening up a more even system of bidding over football rights.Commenting on the new decision, Richard Scudamore, chief executive of the Premier League said: “This has been a long a… Continue reading Euro Regulator Ends Sky Premier League Exclusivity Rights
