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BBC One’s Strictly Come Dancing proved its appeal on Saturday, with average adult viewers totaling 6.9 million, trouncing ITV’s average of 6.2 million for the X Factor talent contest.The BBC’s ratings win was cemented later in the night, with 7.1 million adult viewers tuning in to hospital drama Casualty, going head to head with ITV’s… Continue reading Strictly Come Dancing Floors X Factor In Saturday Showdown

Chrysalis Group has confirmed the sale of its loss-making books division to its management team for £12.5 million.The sale will see Chrysalis Books become part of the Anova Books Company, formed by the company’s chief executive and other senior managers of the division. The new company will also take on the outstanding debt owed by… Continue reading Chrysalis Offloads Books Business For £12.5 Million

Vincent Bollore’s continued purchases of Aegis shares has brought the French entrepreneur within reach of a 25% share in the company. Bollore’s French financier, Groupe Bollore, announced on Saturday that it had raised its stake in Aegis Group to 24.97%. Should Bollore extend his stake to the 25% mark he will achieve a blocking minority… Continue reading Bollore Closes In On 25% Aegis Share

Vincent Bollore’s continued purchases of Aegis shares has brought the French entrepreneur within reach of a 25% share in the company.Bollore’s French financier, Groupe Bollore, announced on Saturday that it had raised its stake in Aegis Group to 24.97%. Should Bollore extend his stake to the 25% mark he will achieve a blocking minority in… Continue reading Bollore Closes In On 25% Aegis Share

Chrysalis Group has confirmed the sale of its loss-making books division to its management team for £12.5 million. The sale will see Chrysalis Books become part of the Anova Books Company, formed by the company’s chief executive and other senior managers of the division. The new company will also take on the outstanding debt owed… Continue reading Chrysalis Sells Books Division For £12.3 Million

Satellite giant BSkyB has announced a slow down in growth of its subscriber base during its fiscal first quarter, showing reduced subscriber growth of 57,000, down from the 83,000 new subscribers it added in the previous quarter.Despite this downturn, revenues for the period increased by 8% year on year to £1.02 billion with operating profit… Continue reading BSkyB Sees Slowdown In Subscriber Growth

New radio technology being trialed in London could soon be rolled out nationally, replacing the crackles of AM radio signals with a wider number of stations and much clearer transmission.The technology, Digital Radio Mondiale (DRM), is being touted as a complementary standard to existing DAB radio services, replacing current analogue AM signals.A trial of the… Continue reading New Digital Standard Promises Increased Radio Choice

Media regulator Ofcom has opened an industry consultation on the conditional access and electronic programme guide requirements governing Sky’s satellite platform.The communications watchdog plans to issue new guidelines on fair, reasonable and non-discriminatory access to elements of Sky’s platform, an issue which has ramifications for broadcasters operating on the system.ITV recently withdrew from a heated… Continue reading Ofcom Opens Consultation On Sky Platform Charges

Merrill lynch has revealed US advertising expenditure is expected to trail nominal growth in the US gross domestic product (GDP), projecting adspend to rise by 4.2% this year, excluding direct mail. According to Merrill analyst, Lauren Rich Fine, the soft advertising economy is attributed to a “variety of factors”, including a low rate of economy… Continue reading Merrill Forecasts US Adspend To Rise By 4.2% In 2005

Word of mouth advertising is expected to enjoy a surge in popularity as advertisers cotton on to the potential of the “friends and family” media and how it can be used in conjunction with the internet. According to estimates from eMarketer, about half of all online marketers are engaging in some form of word of… Continue reading Word Of Mouth Advertising Set To Increase