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Yesterday’s bizarre real life incidents involving Eastenders actors Ross Kemp and Steve McFadden failed to provide increased viewers for BBC1’s top soap.Last night’s edition attracted an average audience of 9.3 million adults, down from 10 million the previous Thursday, despite a flurry of media attention throughout the day after both actors were caught up in… Continue reading Real Life Drama Fails To Lift BBC Soap

Speaking at the MRG conference in London yesterday, Roger Pratt, managing director of the National Readership Survey surprised delegates with a list of radical new proposals for how the print measurement survey could operate in the future, with face to face interviews abandoned and the research being conducted primarily online.The proposals had been put to… Continue reading NRS Survey To Move Online

Global management consultancy Accenture has announced plans to expand its business through the acquisition of Media Audits, a leader in the measurement of return on advertising investment, ending months of speculation over a possible deal between the two companies.The acquisition is expected to be completed in around 60 days, subject to regulatory approval.Under the deal,… Continue reading Accenture Boosts Business With Media Audits Acquisition

Satellite giant BSkyB has announced a slow down in growth of its subscriber base during its fiscal first quarter, showing reduced subscriber growth of 57,000, down from the 83,000 new subscribers it added in the previous quarter.Despite this downturn, revenues for the period increased by 8% year on year to £1.02 billion with operating profit… Continue reading BSkyB Sees Slowdown In Subscriber Growth

New radio technology being trialed in London could soon be rolled out nationally, replacing the crackles of AM radio signals with a wider number of stations and much clearer transmission.The technology, Digital Radio Mondiale (DRM), is being touted as a complementary standard to existing DAB radio services, replacing current analogue AM signals.A trial of the… Continue reading New Digital Standard Promises Increased Radio Choice

Global advertising network Publicis has reported strong growth in its third quarter results, with revenues rising by 7.4% following a string of new business wins and an upbeat advertising market. Announcing the results, Maurice Lévy, chairman and CEO of Publicis Groupe, said: “We are understandably pleased with the performance of Publicis Groupe in the third… Continue reading Publicis Sees Revenues Rise On Upbeat Ad Market

Vincent Bollore is continuing his relentless acquisition of shares in media buying firm Aegis, announcing that his overall stake in the company now totals 21.31%, following the purchase of 3 million shares in the firm yesterday. The purchase, which cost Bollore £3.7 million, was made through the Frenchman’s company Financiere Du Loch and is the… Continue reading Bollore Continues Aegis Share Purchases

Maurice Levy, CEO of media giant Publicis, has said that a further bid by his company for control of Aegis Group is unlikely, following the company’s decision to leave takeover talks last month.The media boss did not completely rule out a return to the negotiating table, however, simply stating that “There is very little possibility… Continue reading ‘Little Possibility” Of Renewed Aegis Bid Says Levy

Media buying and market research firm, Aegis Group, has this morning announced the acquisition of leading French digital agencies Planète Interactive and Webcontents, integrating the new businesses with its existing Isobar network.The purchases, which cost Aegis a combined €9 million, will be payable in cash over three years and subject to strict performance conditions.Planète Interactive… Continue reading Aegis Boosts Isobar With French Digital Agencies

The BBC’s epic historical drama Rome conquered all in its path last night, drawing a massive 6.3 million adults and securing a 28.2% share with its hour long debut at 9pm.Going head to head with ITV’s network premiere of Star Wars Episode II: Attack Of The Clones, Rome trounced its sci-fi competitor, which averaged a… Continue reading BBC’s Rome Conquers All With 6.3 Million