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Merrill lynch has revealed US advertising expenditure is expected to trail nominal growth in the US gross domestic product (GDP), projecting adspend to rise by 4.2% this year, excluding direct mail. According to Merrill analyst, Lauren Rich Fine, the soft advertising economy is attributed to a “variety of factors”, including a low rate of economy… Continue reading Merrill Forecasts US Adspend To Rise By 4.2% In 2005

Speaking at the MRG conference in London yesterday, Roger Pratt, managing director of the National Readership Survey surprised delegates with a list of radical new proposals for how the print measurement survey could operate in the future, with face to face interviews abandoned and the research being conducted primarily online.The proposals had been put to… Continue reading NRS Survey To Move Online

Word of mouth advertising is expected to enjoy a surge in popularity as advertisers cotton on to the potential of the “friends and family” media and how it can be used in conjunction with the internet. According to estimates from eMarketer, about half of all online marketers are engaging in some form of word of… Continue reading Word Of Mouth Advertising Set To Increase

Global management consultancy Accenture has announced plans to expand its business through the acquisition of Media Audits, a leader in the measurement of return on advertising investment, ending months of speculation over a possible deal between the two companies.The acquisition is expected to be completed in around 60 days, subject to regulatory approval.Under the deal,… Continue reading Accenture Boosts Business With Media Audits Acquisition

Satellite giant BSkyB has announced a slow down in growth of its subscriber base during its fiscal first quarter, showing reduced subscriber growth of 57,000, down from the 83,000 new subscribers it added in the previous quarter.Despite this downturn, revenues for the period increased by 8% year on year to £1.02 billion with operating profit… Continue reading BSkyB Sees Slowdown In Subscriber Growth

Maurice Levy, CEO of media giant Publicis, has said that a further bid by his company for control of Aegis Group is unlikely, following the company’s decision to leave takeover talks last month.The media boss did not completely rule out a return to the negotiating table, however, simply stating that “There is very little possibility… Continue reading ‘Little Possibility” Of Renewed Aegis Bid Says Levy

Media buying and market research firm, Aegis Group, has this morning announced the acquisition of leading French digital agencies Planète Interactive and Webcontents, integrating the new businesses with its existing Isobar network.The purchases, which cost Aegis a combined €9 million, will be payable in cash over three years and subject to strict performance conditions.Planète Interactive… Continue reading Aegis Boosts Isobar With French Digital Agencies

The BBC’s epic historical drama Rome conquered all in its path last night, drawing a massive 6.3 million adults and securing a 28.2% share with its hour long debut at 9pm.Going head to head with ITV’s network premiere of Star Wars Episode II: Attack Of The Clones, Rome trounced its sci-fi competitor, which averaged a… Continue reading BBC’s Rome Conquers All With 6.3 Million

Sun editor Rebekah Wade was released this afternoon without charge following her arrest in the early hours of this morning for allegedly assaulting her husband, Eastenders actor Ross Kemp.Scotland Yard are understood to be planning no further action against the 37 year old editor, who was arrested in south London at 4am this morning.The Sun… Continue reading Sun Editor Wade Released After ‘Assault’ Arrest

Andrew Gowers, editor of the Financial Times, announced his resignation today, citing “strategic differences” with the paper’s management.Chief executive of FT owner Pearson, Majorie Scardino, stated that Gowers’ departure was not a sign that the title would soon be put up for sale, however, challenging rumours that have encircled the newspaper for many months (see… Continue reading FT Editor Steps Down Citing ‘Strategic Differences’