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The North American mobile phone market is getting close to saturation, with a 70% to 80% penetration rate, according to US analyst eMarketer. Mobile phone service revenue has tripled since 1998, roughly keeping pace with growth in the subscriber population, with average monthly bills increasing at a similar pace. Despite the strong subscriber base, mobile… Continue reading US Mobile Phone Base Close To Saturation

Online sales in the US are forecast to reach $329 billion in 2010, up from $172 billion this year and accounting for 13% of total US retail, according to new research from Forrester Research. Travel is predicted to remain the largest online retail category, rising to $119 billion in 2010, up from $63 billion in… Continue reading US Online Sales To Hit $329 Billion In 2010

Internet access in the UK is continuing to increase, with Continental Research’s Internet Report Autumn 2005 showing the medium to be in good health. According to Continental, the number of homes with internet access has risen by 6% in the last year, with 1.5 million new homes coming online, taking the total of users in… Continue reading UK Internet Adoption Continues In Strength

Media and communications group, Aegis has announced plans to purchase an initial 52% equity stake in Russian media company, Komandarm, trading under the name Vizeum Russia, with the agreement allowing Aegis to acquire the outstanding equity by 2009. The purchase price for 100% of the equity will be comprised of an initial consideration and a… Continue reading Aegis Extends Reach In Russian Media Market

The latest Entertainment and Media Outlook from PricewaterhouseCoopers predicts steady growth for the sector over the next four years with new technology and the internet forecast to impact on this lucrative industry. Looking at the different sections of the entertainment industry, PwC discusses the television arena with reference to the possible effects that personal video… Continue reading Entertainment Industry Continues To Enjoy Strong Performance

August saw a number of issues concerning the future of the television market, with predictions for the impact of new technologies within the arena and the effect that the expanding digital market place will have on advertisers. A report published at the beginning of the month by Packaged Facts, a division of MarketResearch.com, found that… Continue reading INSIGHTanalysis: Media Healthcheck – August 2005

Culture secretary Tessa Jowell is reportedly considering a one-off cash payment to Channel 4 in order to secure its future following digital switchover, with a paragraph dropped from her speech to the Royal Television Society convention in Cambridge indicating that she is in favour of financial aid to the broadcaster in the near future.The missing… Continue reading Jowell Mulling Licence Fee Gift To Channel 4

Television viewing figures have continued to fall for the third quarter in a row, with average daily hours of viewing across all TV down to 3.45 hours, compared to 3.50 hours compared to the same quarter in 2004, according to the latest IPA Trends in TV report. The IPA showed that the second quarter of… Continue reading TV Viewing Figures Continue To Slide

The IPA has elected six new agencies into membership at its quarterly council meeting, welcoming several specialists in full service, marketing communications, digital media, direct response, and media planning and buying.The new members, Albion, Chalk & Ward Advertising, Connect Advertising & Marketing LLP, Summit Media, MediaVest (Leeds) and Total Media Direct takes the total number… Continue reading IPA Elects Six New Member Agencies

Today sees the National Readership Survey (NRS) release new data sets for journalists and media commentators, intended to avoid conclusions being drawn on less statistically significant readership changes.The new data sets, covering the six and twelve month periods ending June 2005, are available to NRS subscribers from today and will be updated every quarter.The figures… Continue reading NRS Hopes For Clearer Analysis On New Data