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Chrysalis radio has announced plans to launch a new independent division to develop audiences and revenue through listener understanding. The company’s new Insight department will work across Chrysalis Radio’s entire brand portfolio including Heart, LBC, Galaxy and its digital station Arrow, taking responsibility for listener engagement, database management, research, agency and client development and trade… Continue reading Chrysalis Radio Launches Insight Division

Pay per call marketing looks set to become the next “big idea” in online marketing, according to industry experts, with a potentially massive advertiser base of those companies currently without an online presence.Speaking at yesterday’s Ad:Tech London conference, Stuart Veale of venture capitalist firm Beringea explained that 75% of businesses in Britain are currently without… Continue reading Pay Per Call The Next ‘Big Idea’ In Online Marketing

GCap Media has revealed a number of changes concerning the structure of its management, with commercial director Linda Smith, and operations director Paul Davis both leaving the company while Duncan George, operations director now assumes responsibility for all operational aspects of the business, including content and commercial areas.According to the group’s trading statement, published this… Continue reading Smith And Davis Leave GCap Media

Internet advertising revenues for the first six months of 2005 reached a new record, totalling $5.8 billion an increase of 26% compared to the same period last year, according to the latest figure from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PWC). According to the IAB and PwC, internet advertising revenue totalled $2,985 billion for… Continue reading Record Online Adspend For First Half Of 2005

Text message usage in August continued to advance with gusto, extending July’s groundbreaking trend as a total of 87 million text messages were sent on average per day, according to the latest figures from the Mobile Data Association (MDA).The MDA revealed that the number of text messages sent in August topped 2.7 billion, with the… Continue reading Text Messages Break Records In August

Mobile music services are predicted to rise in popularity, with US customers showing greater interest in downloadable files and broadcast digital radio than mobile gaming, according to new research from In-Stat. There are certain factors halting the growth of this media however, with In-Stat claiming that until key issues such as pricing, revenue sharing and… Continue reading Music Mobile Phone Services To Overtake Gaming

August saw the nation’s box offices doing roaring trade, with family audiences flocking to see director Tim Burton’s remake of Charlie and the Chocolate Factory, which grossed a massive £26 million in the month.The film helped Britain’s cinemas enjoy a second consecutive month of family film success, following on from July’s successful performance to become… Continue reading Family Films Fuel Successful August At Box Offices

Cinema advertising expenditure in August was headed by the Motors, Telecoms and Drink categories, reaching a total of £12.5 million for the month, according to the latest figures from the Cinema Advertising Association (CAA). The CAA reveals that the top three advertisers in terms of adspend were Vauxhall Motors with £1.5 million, followed by Orange… Continue reading Advertisers Continue To Plough Money Into Cinema

GCap Media has shown that the merger between Capital Radio and GWR created £25 million of annualised gross merger synergies, a significant increase of their earlier estimates of £7.5 million and resulting in on expected £8 million of gross cost savings in the current financial year. According to the group’s trading statement, published this morning,… Continue reading GCap Merger Creates £25 Million In Merger Synergies

Mobile phone handset providers are finding it increasingly hard to up their market share, with penetration of the market rising at an alarming rate and forcing vendors and operators to look towards new features and supported services to rekindle growth over the next five years.In its new report, Informa Telecoms & Media predicts handset sales… Continue reading Increasing Mobile Phone Penetration Causing Providers To Deepen Content