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European e-commerce is rising in popularity across Europe, with increases of 40% expected for 2005, spurred on by the adoption of broadband across the continent. According to eMarketer’s latest report, Western Europe E-Commerce, online shopping and purchasing is on the rise even in countries that are seeing deteriorating offline retail sales. Commenting on the research,… Continue reading European E-Commerce Forecast To Rise By 40% In 2005

Channel 4 has acquired the broadcast rights to a number of hit American shows from Warner Bros, continuing its strategy of importing big-budget comedy and drama programmes, as outlined in its spring schedule earlier this year.The move will see new disaster series, Invasion, included in Channel 4’s schedules, while sitcom The War at Home promises… Continue reading Channel 4 Bolsters Schedule With New US Shows

Mobile gaming is increasing its presence in the advertising market, with video games and mobile phones set to collide and impact on the cultural relevance of marketing techniques and channels. The increasing penetration and the depth of content available on mobile phones is forcing advertisers to identify new ways to reach audiences in order to… Continue reading Mobile Gaming Impacts On Marketing Techniques

The BBC has acquired extra satellite bandwidth from Luxembourg-based SES Global, but this morning denied that it was preparing for an imminent launch of high definition (HD) services.A spokeswoman for the Corporation was quick to quash reports that a roll-out of superior quality broadcasts was on the cards, stating that, although there has been extensive… Continue reading New BBC Bandwidth Could Lead To HDTV Launch

Advertising expenditure in the UK rose by 5.6% in 2004, totaling £18.4 billion, according to the Advertising Association’s (AA) Advertising Statistics Yearbook 2005.The yearbook, researched and compiled on the AA’s behalf by the World Advertising Research Centre (WARC), demonstrates an annual growth rate of 4.2% in real terms, after adjusting for inflation.The new statistics show… Continue reading AA Figures Show UK Ad Spend Continuing To Rise

Emap’s flagship men’s magazine, FHM, has pushed its worldwide readership to an estimated 15 million, with the arrival of the publication in Sweden marking the 30th international edition of the magazine.The Swedish edition will have an initial print run of 150,000, and will be edited by Tobias Wickstrom, hitting the shelves at a special introductory… Continue reading FHM Widens Readership With 30th International Edition

United Business Media (UMB)looks likely to sell its 35% share in Five, after reports this morning over a buyout deal from European broadcaster, RTL. In May, the Sunday Express claimed that UBM was preparing to offload its 35% stake in Five, with 65% stakeholder, RTL, in line to purchase the remaining share for £250 million.… Continue reading UBM To Sell Five Share

Advertising expenditure in the UK rose by 5.6% to £18.4 billion in 2004, enjoying an increase of 4.2% in real terms, according to the latest figures released by the Advertising Association (AA). The AA’s Advertising Statistics Yearbook 2005, researched and complied on its behalf by the World Advertising Research Centre (WARC), shows that although adspend… Continue reading UK Adspend Up 5.6% In 2004

New media usage is growing fastest among the 18-24 year old age group, with their early adoption of technology causing problems for advertisers marketing models, according to results from BIGresearch’s latest Simultaneous Media Survey (SIMM VI). The study questioned over 14,000 consumers on their media consumption, including the internet, picture photos, instant messaging, blogging, cell… Continue reading Youth Market Corners New Media Arena

Channel 4 is to embark upon the UK’s largest ad funded programming strand to date, with soft drinks giant Pepsi backing six one hour programmes on Channel 4 and E4.The programmes, produced by Freedom Media’s production arm, Freedom TV, will promote the company’s sugar-free Pepsi Max brand, with Pepsi Max Downloaded aimed squarely at the… Continue reading Channel 4 Signs UK’s Largest Ever Ad Funded TV Deal